At a Glance
- Tasks: Lead conversion rate optimisation for eCommerce brands and enhance customer journeys.
- Company: Wholesale Domestic, a dynamic player in the home and interiors sector.
- Benefits: Competitive salary, growth opportunities, and a collaborative work environment.
- Other info: Join a culture of experimentation and continuous improvement.
- Why this job: Make a real impact on eCommerce performance and drive measurable growth.
- Qualifications: Experience in CRO, UX, and strong analytical skills required.
Wholesale Domestic is looking for a commercially focused CRO Manager to lead conversion rate optimisation across our eCommerce brands, Wholesale Domestic and Top Radiators. You'll own the CRO strategy, identify opportunities to improve customer journeys, and drive measurable growth in conversion rate, AOV, and overall website performance.
Key Responsibilities
- Own and deliver the CRO roadmap across both websites.
- Analyse customer behaviour and identify conversion barriers.
- Plan, execute, and evaluate A/B and multivariate tests.
- Use analytics and customer insights to drive optimisation decisions.
- Define UX, content, and functionality requirements to improve performance.
- Monitor and report on key KPIs including conversion rate, funnel performance, and AOV.
- Collaborate with marketing, content, CRM, and development teams.
- Lead, coach, and develop the CRO team.
What We're Looking For
Essential
- Proven CRO, UX, or optimisation experience within eCommerce.
- Strong track record of delivering measurable performance improvements.
- Excellent understanding of customer behaviour and conversion psychology.
- Experience with GA, GTM, and CRO testing platforms.
- Strong analytical, communication, and stakeholder management skills.
- Previous experience leading and developing a team.
Desirable
- Experience with BigCommerce or similar platforms.
- Knowledge of product data, filters, and faceted navigation.
- Retail or home/interiors sector experience.
- Basic HTML/CSS understanding.
- Aware of AI applications within CRO and personalisation.
Success in the Role
You'll be responsible for delivering measurable improvements in conversion rates, customer journeys, and commercial performance while embedding a culture of experimentation, insight, and continuous improvement.
conversion rate optimisation manager employer: Mac Recruit Group
Wholesale Domestic is an exceptional employer that fosters a dynamic and collaborative work culture in the heart of Glasgow. As a CRO Manager, you will not only lead innovative strategies to enhance eCommerce performance but also benefit from ample opportunities for professional growth and development within a supportive team environment. With a focus on measurable results and a commitment to employee well-being, Wholesale Domestic stands out as a rewarding place to build your career.
StudySmarter Expert Advice🤫
We think this is how you could land conversion rate optimisation manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Showcase your skills! Create a portfolio that highlights your previous CRO projects and successes. Use data to back up your achievements and demonstrate how you've improved conversion rates and customer journeys.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of analytics tools like GA and GTM. Be ready to discuss how you've used these tools to drive optimisation decisions and improve website performance.
✨Tip Number 4
Apply through our website! We love seeing candidates who are genuinely interested in joining our team. Tailor your application to show how your experience aligns with our goals in conversion rate optimisation.
We think you need these skills to ace conversion rate optimisation manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the CRO role. Highlight your experience in eCommerce and any measurable performance improvements you've achieved. We want to see how you can bring value to our team!
Showcase Your Analytical Skills:Since this role is all about understanding customer behaviour, include examples of how you've used analytics tools like GA or GTM in your previous roles. We love data-driven decision-making, so let us know how you've applied insights to optimise conversion rates.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Share your passion for CRO and how your skills align with our needs. Don't forget to mention any experience leading teams or collaborating with different departments, as teamwork is key for us.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it shows you're keen on joining our team!
How to prepare for a job interview at Mac Recruit Group
✨Know Your CRO Stuff
Make sure you brush up on your conversion rate optimisation knowledge. Be ready to discuss specific strategies you've implemented in the past, especially those that led to measurable improvements. Familiarise yourself with tools like Google Analytics and any CRO testing platforms you've used.
✨Understand Customer Behaviour
Dive deep into customer behaviour and conversion psychology. Prepare examples of how you've analysed customer journeys and identified barriers. This will show that you can think critically about user experience and make data-driven decisions.
✨Showcase Your Team Leadership Skills
Since this role involves leading a team, be prepared to talk about your experience in coaching and developing others. Share specific instances where you've successfully led a team to achieve CRO goals, highlighting your communication and stakeholder management skills.
✨Be Ready for Practical Tests
You might be asked to plan an A/B test or evaluate a customer journey during the interview. Brush up on your practical skills and be ready to demonstrate your thought process. This will help them see how you approach real-world challenges in CRO.
