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- Tasks: Lead and manage paid media campaigns for high-profile clients, ensuring optimal results.
- Company: Join a growing digital marketing agency in Glasgow City Centre with ambitious goals.
- Benefits: Enjoy hybrid working, 28 holidays, private healthcare, and exclusive monthly perks.
- Why this job: Take ownership of strategy while leading a talented team in a dynamic environment.
- Qualifications: 3+ years in paid media, strong communication skills, and a data-driven mindset required.
- Other info: Applicants must be based in Glasgow or nearby, with permanent UK work rights.
The predicted salary is between 36000 - 54000 £ per year.
A growing and ambitious digital marketing agency is seeking a Paid Media Lead to join their expanding team. This is a fantastic opportunity for an experienced manager with a passion for paid media to take ownership of strategy and execution, driving the success of campaigns for high-profile clients whilst leading a talented team in a role that will guarantee growth and progression.
The Role:
As a Paid Media Team Lead, you'll manage the strategy and execution of successful paid media campaigns, ensuring optimal results for clients and leading a team of paid media managers. This role reports to the Head of Paid Media, managing clients with budgets up to six-figure spends.
Responsibilities:
- Manage paid media accounts across Google Ads, Bing Ads, and Meta Ads.
- Develop strategies, launch campaigns, and handle budget management and reporting.
- Oversee keyword research, copy drafts, and client recommendations.
- Review new campaigns for technical and setting accuracy.
- Ensure efficient budget allocation based on client priorities.
- Support the team with optimization opportunities based on performance.
- Review monthly report commentary for clarity and context.
- Engage with clients to discuss performance and growth opportunities.
- Organize workload and ensure clear communication with the team.
- Collaborate with the Head of Department to meet client expectations.
Requirements:
- 3+ years of experience with paid media, especially paid search.
- Ability to work independently and proactively.
- Strong team player with excellent collaboration skills.
- Excellent time management and workload prioritization.
- Strong communication skills with clients and team members.
- Data-driven mindset with experience using Google Analytics 4.
- Strong work ethic with attention to detail and high standards.
- Eagerness to build a long-term career in the agency world.
Benefits:
- Salary: up to £45,000 with planned progression.
- Hybrid working: Flexibility between home and office.
- Holidays: 28, rising with every year of employment.
- Private Healthcare: AXA Health coverage for well-being support.
- Exclusive Discounts & Freebies: Monthly perks via Perkbox.
- Early Friday Finishes: Optional early finish and Friday socials.
Equal Opportunities
The agency values diversity and inclusion, promoting fairness for all candidates.
Important Information
Applicants must be based in Glasgow or within a commutable distance. Permanent right to work in the UK is required.
How to Apply
Apply via LinkedIn, or reach out directly to Brian at brian@macrecruit.co.uk.
Paid Media Lead employer: MAC Recruit Group Ltd
Contact Detail:
MAC Recruit Group Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Media Lead
✨Tip Number 1
Familiarise yourself with the latest trends in paid media, especially on platforms like Google Ads and Meta Ads. This knowledge will not only help you during interviews but also demonstrate your passion and commitment to staying ahead in the industry.
✨Tip Number 2
Network with professionals in the digital marketing space, particularly those who work in paid media. Attend local meetups or online webinars to connect with others and gain insights that could give you an edge in your application.
✨Tip Number 3
Prepare to discuss specific campaigns you've managed in the past, focusing on your strategic approach and the results achieved. Being able to articulate your successes will showcase your expertise and leadership potential.
✨Tip Number 4
Research StudySmarter and understand our values and culture. Tailoring your conversation to align with our mission will show that you're genuinely interested in joining our team and contributing to our growth.
We think you need these skills to ace Paid Media Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in paid media, especially with platforms like Google Ads, Bing Ads, and Meta Ads. Use specific examples of campaigns you've managed and the results achieved.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for paid media and your leadership skills. Mention how your experience aligns with the responsibilities outlined in the job description and express your eagerness to contribute to the agency's growth.
Showcase Data-Driven Achievements: In your application, emphasise your data-driven mindset by including metrics and KPIs from past campaigns. This will demonstrate your ability to manage budgets effectively and optimise performance.
Highlight Team Collaboration: Since the role involves leading a team, make sure to mention your collaboration skills. Provide examples of how you've successfully worked with others to achieve campaign goals and client satisfaction.
How to prepare for a job interview at MAC Recruit Group Ltd
✨Showcase Your Paid Media Expertise
Make sure to highlight your experience with Google Ads, Bing Ads, and Meta Ads during the interview. Be prepared to discuss specific campaigns you've managed, the strategies you implemented, and the results achieved.
✨Demonstrate Leadership Skills
As a Paid Media Lead, you'll be managing a team. Share examples of how you've successfully led teams in the past, focusing on collaboration, communication, and how you’ve supported team members in achieving their goals.
✨Prepare for Data-Driven Discussions
Since the role requires a data-driven mindset, brush up on your knowledge of Google Analytics 4. Be ready to discuss how you've used data to inform your strategies and optimise campaigns for better performance.
✨Engage with Client Scenarios
Expect questions about client interactions. Prepare to discuss how you would handle client communications, performance reviews, and growth opportunities. Show that you can build strong relationships and understand client needs.
