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- Tasks: Lead B2B marketing campaigns on LinkedIn and drive measurable results for clients.
- Company: Dynamic agency with a focus on innovation and growth.
- Benefits: Competitive salary, pension contribution, and ownership of creative projects.
- Other info: Office-based in Glasgow with Friday WFH; must be local and eligible to work in the UK.
- Why this job: Join a high-performance team and shape impactful marketing strategies.
- Qualifications: 4+ years in B2B marketing with strong LinkedIn experience.
The predicted salary is between 45000 - 50000 £ per year.
Our client, a growing agency, is looking to appoint a B2B Campaign Manager to join their expanding team. This is a fantastic opportunity for a commercially minded B2B marketer to take ownership of LinkedIn-led campaigns across a portfolio of client accounts. You’ll be responsible for shaping strategy, delivering campaigns, and driving measurable results for a range of complex B2B propositions. It’s a role with real autonomy, variety, and the opportunity to grow alongside the business.
The Role
You’ll lead the end-to-end delivery of B2B marketing campaigns, with LinkedIn at the heart of your channel mix. Working across multiple client accounts, you’ll develop strategy, oversee execution, and provide clear reporting and recommendations. This is a hands-on role that combines strategic thinking with day-to-day campaign management. You’ll also work closely with the wider team to explore and integrate AI into campaign planning and delivery.
Responsibilities
- Develop and deliver B2B campaign strategies across multiple client accounts
- Plan, launch, optimise and report on LinkedIn paid and organic campaigns
- Translate complex products and services into clear, compelling messaging
- Manage senior client stakeholders and build trusted relationships
- Monitor campaign performance and provide actionable insights
- Balance multiple projects, priorities and deadlines effectively
- Collaborate with internal teams to deliver integrated campaigns
- Support the adoption of AI tools and workflows across campaign delivery
Requirements
- 4+ years’ experience in B2B marketing, agency or in-house
- Proven hands-on experience with LinkedIn, both paid and organic
- Strong strategic capability, with experience building campaign strategies from scratch
- Excellent analytical and reporting skills
- Confident managing senior stakeholders and client relationships
- Experience working across multiple accounts or projects simultaneously
- Commercially aware, organised and proactive in your approach
The Package
- Competitive salary up to £50,000 depending on experience
- Pension contribution
- Work on global brands, international projects, and emerging technologies
- Ownership of key creative projects with clear progression opportunities
- Join a high-performance, ambitious team culture focused on design excellence, innovation, and impact
Location
This is an office-based role in Glasgow with Friday WFH, where collaboration and creativity thrive in person. All applicants must be located in Glasgow or within a commutable distance and must have a permanent right to work in the UK without visa restrictions.
How to Apply
Apply via LinkedIn to be considered for this role, alternatively you can reach out to Brian via email – brian@macrecruit.co.uk
Marketing Manager(B2B) employer: MAC Recruit Group Ltd
Contact Detail:
MAC Recruit Group Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager(B2B)
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn and let them know you're on the hunt for a B2B marketing role. You never know who might have a lead or can put in a good word for you.
✨Tip Number 2
Showcase your skills! Create a portfolio that highlights your best LinkedIn campaigns and results. This will give potential employers a clear view of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on your strategic thinking and analytical skills. Be ready to discuss how you've shaped successful B2B campaigns in the past and how you can do it again!
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to connect directly with us.
We think you need these skills to ace Marketing Manager(B2B)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of B2B Campaign Manager. Highlight your experience with LinkedIn campaigns and any relevant achievements that showcase your strategic thinking and analytical skills.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Mention specific projects you've worked on, especially those involving multiple client accounts or AI integration.
Showcase Your Results: When detailing your past experiences, focus on measurable results. Did you increase engagement rates or drive sales through your campaigns? Numbers speak volumes, so don’t shy away from sharing them!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates!
How to prepare for a job interview at MAC Recruit Group Ltd
✨Know Your B2B Marketing Inside Out
Make sure you brush up on the latest trends and strategies in B2B marketing, especially around LinkedIn campaigns. Be ready to discuss how you've successfully managed similar campaigns in the past and what measurable results you achieved.
✨Showcase Your Strategic Thinking
Prepare to talk about your approach to developing campaign strategies from scratch. Think of specific examples where you’ve shaped a strategy that led to successful outcomes, and be ready to explain your thought process behind it.
✨Demonstrate Your Analytical Skills
Be prepared to discuss how you monitor campaign performance and provide actionable insights. Bring examples of reports you've created and how your analysis has influenced future campaigns or client decisions.
✨Build Rapport with Stakeholders
Since managing senior client stakeholders is key, think of ways to demonstrate your relationship-building skills. Share experiences where you’ve successfully navigated client relationships and how you’ve ensured their needs were met while delivering results.