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For Companies At a Glance
- Tasks: Lead and optimise marketing strategies across various channels to drive growth.
- Company: Join MRG, a dynamic financial services business in Glasgow, focused on innovative marketing.
- Benefits: Enjoy a competitive salary, flexible work options, and a vibrant team culture.
- Why this job: Be a key player in shaping impactful marketing strategies and driving measurable success.
- Qualifications: Significant marketing experience in Financial Services and strong leadership skills required.
- Other info: Work closely with senior management and lead a talented team of nine.
The predicted salary is between 70000 - 80000 £ per year.
MRG is really excited to be bringing this fantastic Head of Marketing opportunity to market in Glasgow. If you’re a strategic leader, who loves the challenge of rolling your sleeves up and wants the chance to be instrumental in a growing financial services business, this is the role for you!
The Head of Marketing is a senior leadership role responsible for setting and delivering the strategic marketing direction across both direct-to-consumer and intermediary channels. By harnessing the brand vision and effectively positioning and promoting products, you will ensure all marketing activity is customer-focused, commercially effective, and compliant with regulatory and legal standards—ultimately driving measurable growth in engagement and sales.
Reporting to the Chief Marketing Officer and part of the Management Group, this is a senior, strategic position with real influence. You’ll shape and lead a bold, integrated marketing strategy across both direct-to-consumer and intermediary channels. From performance marketing and content strategy to B2B enablement and brand positioning, your remit will be wide-ranging and high-impact.
You’ll lead a team of nine (three direct reports), manage significant budgets, and be accountable for delivering measurable growth in enquiries, web starts, and sales—all while ensuring marketing activity aligns with regulatory requirements, including the Consumer Duty.
- Own the marketing strategy for both direct and intermediary channels
- Lead and optimise multi-channel campaigns across PPC, paid social, SEO, direct mail, and more
- Champion data-led decision making and customer insight
- Oversee content strategy, product positioning, and brand-aligned messaging
- Collaborate closely with Product, Sales, Compliance, and Customer Experience teams
- Manage marketing performance reporting and budget accountability
- Significant marketing experience in Financial Services is essential
- Proven track record in both D2C and intermediary marketing environments
- Strong team leadership skills with a passion for developing talent
- Deep understanding of performance marketing and campaign optimisation
- Knowledge of regulatory marketing practices including Consumer Duty
- A commercial mindset, with strong stakeholder influence and communication skills
The salary range for this role is £70k - £80k base, plus package and one day per week is required in the Glasgow office.
Contact Detail:
MAC Recruit Group Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing CRM Lead
✨Tip Number 1
Network with professionals in the financial services sector, especially those who have experience in marketing roles. Attend industry events or webinars to connect with potential colleagues and learn about the latest trends in marketing within this field.
✨Tip Number 2
Familiarise yourself with the latest regulatory requirements affecting marketing in financial services, particularly the Consumer Duty. This knowledge will not only help you in interviews but also demonstrate your commitment to compliance and customer-centric marketing.
✨Tip Number 3
Prepare to discuss specific examples of successful multi-channel campaigns you've led, particularly in D2C and intermediary environments. Highlight your data-driven decision-making process and how it contributed to measurable growth in previous roles.
✨Tip Number 4
Showcase your leadership skills by discussing how you've developed talent within your teams. Be ready to explain your approach to team management and how you foster a collaborative environment that drives performance and innovation.
We think you need these skills to ace Marketing CRM Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, particularly in financial services. Emphasise your leadership skills and any successful campaigns you've managed, especially those involving direct-to-consumer and intermediary channels.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Discuss how your strategic vision aligns with their goals and provide specific examples of how you've driven measurable growth in previous roles.
Showcase Data-Driven Achievements: Since the role emphasises data-led decision making, include metrics and results from past marketing campaigns. Highlight your ability to analyse customer insights and how you've used this data to optimise marketing strategies.
Demonstrate Regulatory Knowledge: Given the importance of compliance in this role, mention your understanding of regulatory marketing practices, including the Consumer Duty. Provide examples of how you've ensured compliance in your previous marketing activities.
How to prepare for a job interview at MAC Recruit Group Ltd
✨Showcase Your Strategic Vision
As a candidate for the Head of Marketing role, it's crucial to demonstrate your ability to set and deliver a strategic marketing direction. Prepare examples of past campaigns where you successfully aligned marketing strategies with business goals, particularly in financial services.
✨Highlight Data-Driven Decision Making
Since the role emphasises data-led decision making, be ready to discuss how you've used customer insights and analytics to optimise marketing performance. Bring specific metrics or case studies that illustrate your impact on engagement and sales.
✨Demonstrate Team Leadership Skills
This position involves leading a team, so share your experiences in developing talent and managing diverse teams. Discuss your leadership style and how you've fostered collaboration across departments like Product, Sales, and Compliance.
✨Understand Regulatory Requirements
Given the importance of compliance in this role, brush up on regulatory marketing practices, especially the Consumer Duty. Be prepared to discuss how you've ensured compliance in previous marketing initiatives and how you plan to uphold these standards.
