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For Companies At a Glance
- Tasks: Lead and optimise marketing strategies across various channels to drive growth.
- Company: Join MRG, a dynamic financial services business in Glasgow, focused on innovative marketing.
- Benefits: Enjoy a competitive salary, flexible work options, and a vibrant team culture.
- Why this job: Be a key player in shaping impactful marketing strategies and driving measurable success.
- Qualifications: Significant marketing experience in Financial Services and strong leadership skills required.
- Other info: Work closely with senior management and lead a talented team of nine.
The predicted salary is between 58800 - 67200 £ per year.
MRG is really excited to be bringing this fantastic Head of Marketing opportunity to market in Glasgow. If you’re a strategic leader, who loves the challenge of rolling your sleeves up and wants the chance to be instrumental in a growing financial services business, this is the role for you!
The Head of Marketing is a senior leadership role responsible for setting and delivering the strategic marketing direction across both direct-to-consumer and intermediary channels. By harnessing the brand vision and effectively positioning and promoting products, you will ensure all marketing activity is customer-focused, commercially effective, and compliant with regulatory and legal standards—ultimately driving measurable growth in engagement and sales.
Reporting to the Chief Marketing Officer and part of the Management Group, this is a senior, strategic position with real influence. You’ll shape and lead a bold, integrated marketing strategy across both direct-to-consumer and intermediary channels. From performance marketing and content strategy to B2B enablement and brand positioning, your remit will be wide-ranging and high-impact.
You’ll lead a team of nine (three direct reports), manage significant budgets, and be accountable for delivering measurable growth in enquiries, web starts, and sales—all while ensuring marketing activity aligns with regulatory requirements, including the Consumer Duty.
- Own the marketing strategy for both direct and intermediary channels
- Lead and optimise multi-channel campaigns across PPC, paid social, SEO, direct mail, and more
- Champion data-led decision making and customer insight
- Oversee content strategy, product positioning, and brand-aligned messaging
- Collaborate closely with Product, Sales, Compliance, and Customer Experience teams
- Manage marketing performance reporting and budget accountability
- Significant marketing experience in Financial Services is essential
- Proven track record in both D2C and intermediary marketing environments
- Strong team leadership skills with a passion for developing talent
- Deep understanding of performance marketing and campaign optimisation
- Knowledge of regulatory marketing practices including Consumer Duty
- A commercial mindset, with strong stakeholder influence and communication skills
The salary range for this role is £70k - £80k base, plus package and one day per week is required in the Glasgow office.
Marketing CRM Lead employer: MAC Recruit Group Ltd
Contact Detail:
MAC Recruit Group Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing CRM Lead
✨Tip Number 1
Network with professionals in the financial services sector, especially those who have experience in marketing roles. Attend industry events or webinars to connect with potential colleagues and learn about the latest trends in marketing within this field.
✨Tip Number 2
Familiarise yourself with the latest regulatory requirements affecting marketing in financial services, particularly the Consumer Duty. This knowledge will not only help you in interviews but also demonstrate your commitment to compliance and customer-centric marketing.
✨Tip Number 3
Showcase your leadership skills by discussing past experiences where you've successfully led a team or project. Prepare specific examples that highlight your ability to develop talent and drive measurable results in marketing campaigns.
✨Tip Number 4
Research MRG and their current marketing strategies. Understanding their brand vision and recent campaigns will allow you to tailor your discussions during interviews, showing that you're genuinely interested in contributing to their growth.
We think you need these skills to ace Marketing CRM Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, particularly in financial services. Emphasise your leadership skills and any successful campaigns you've managed, especially those involving direct-to-consumer and intermediary channels.
Craft a Compelling Cover Letter: Your cover letter should reflect your understanding of the role and the company. Discuss how your strategic vision aligns with MRG's goals and provide examples of how you've driven measurable growth in previous roles.
Showcase Data-Driven Achievements: In both your CV and cover letter, include specific metrics that demonstrate your success in performance marketing and campaign optimisation. This could be percentage increases in engagement or sales figures from past campaigns.
Highlight Regulatory Knowledge: Given the importance of compliance in this role, make sure to mention your familiarity with regulatory marketing practices, including the Consumer Duty. This will show that you understand the legal landscape of the financial services industry.
How to prepare for a job interview at MAC Recruit Group Ltd
✨Showcase Your Strategic Vision
As a candidate for the Head of Marketing role, it's crucial to demonstrate your ability to set and deliver a strategic marketing direction. Prepare examples of past campaigns where you successfully aligned marketing strategies with business goals, particularly in financial services.
✨Highlight Data-Driven Decision Making
Since the role emphasises data-led decision making, be ready to discuss how you've used customer insights and analytics to inform your marketing strategies. Bring specific metrics or case studies that showcase your impact on engagement and sales.
✨Demonstrate Leadership Skills
With a team of nine under your leadership, it's important to convey your experience in managing and developing talent. Share stories that illustrate your leadership style and how you've fostered collaboration within teams, especially in high-pressure environments.
✨Understand Regulatory Requirements
Given the importance of compliance in this role, make sure you are well-versed in regulatory marketing practices, including the Consumer Duty. Be prepared to discuss how you've navigated these requirements in previous roles and ensured marketing activities were compliant.
