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For Companies At a Glance
- Tasks: Lead and optimise marketing strategies across various channels to drive growth.
- Company: Join MRG, a dynamic financial services business in Glasgow, focused on innovation.
- Benefits: Enjoy a competitive salary, flexible work options, and a vibrant team culture.
- Why this job: Be a key player in shaping impactful marketing strategies and driving measurable success.
- Qualifications: Significant marketing experience in Financial Services and strong leadership skills required.
- Other info: One day per week in the Glasgow office; contact Jonathan for more details.
The predicted salary is between 56000 - 64000 £ per year.
MRG is really excited to be bringing this fantastic Head of Marketing opportunity to market in Glasgow. If you're a strategic leader, who loves the challenge of rolling your sleeves up and wants the chance to be instrumental in a growing financial services business, this is the role for you!
The Head of Marketing is a senior leadership role responsible for setting and delivering the strategic marketing direction across both direct-to-consumer and intermediary channels. By harnessing the brand vision and effectively positioning and promoting products, you will ensure all marketing activity is customer-focused, commercially effective, and compliant with regulatory and legal standards—ultimately driving measurable growth in engagement and sales.
About the Role
Reporting to the Chief Marketing Officer and part of the Management Group, this is a senior, strategic position with real influence. You’ll shape and lead a bold, integrated marketing strategy across both direct-to-consumer and intermediary channels. From performance marketing and content strategy to B2B enablement and brand positioning, your remit will be wide-ranging and high-impact.
You’ll lead a team of nine (three direct reports), manage significant budgets, and be accountable for delivering measurable growth in enquiries, web starts, and sales—all while ensuring marketing activity aligns with regulatory requirements, including the Consumer Duty.
What You’ll Do
- Own the marketing strategy for both direct and intermediary channels
- Lead and optimise multi-channel campaigns across PPC, paid social, SEO, direct mail, and more
- Create and deliver B2B tool kits and campaigns
- Champion data-led decision making and customer insight
- Oversee content strategy, product positioning, and brand-aligned messaging
- Collaborate closely with Product, Sales, Compliance, and Customer Experience teams
- Manage marketing performance reporting and budget accountability
- Build a culture of innovation, accountability, and continuous improvement
What We’re Looking For
- Significant marketing experience in Financial Services is essential
- Proven track record in both D2C and intermediary marketing environments
- Strong team leadership skills with a passion for developing talent
- Deep understanding of performance marketing and campaign optimisation
- Knowledge of regulatory marketing practices including Consumer Duty
- A commercial mindset, with strong stakeholder influence and communication skills
- A hands-on leader, who’s comfortable rolling up their sleeves to make things happen
The salary range for this role is £70k - £80k base, plus package and one day per week is required in the Glasgow office. For full details, please get in touch with Jonathan on 07751 516 344 or jonathan@macrecruit.co.uk.
Contact Detail:
MAC Recruit Group Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing
✨Tip Number 1
Network with professionals in the financial services sector, especially those who have experience in marketing roles. Attend industry events or webinars to connect with potential colleagues and learn about the latest trends in marketing within this field.
✨Tip Number 2
Familiarise yourself with the regulatory landscape of marketing in financial services, particularly the Consumer Duty. Understanding these regulations will not only help you in interviews but also demonstrate your commitment to compliance and ethical marketing practices.
✨Tip Number 3
Prepare to discuss specific examples of successful multi-channel campaigns you've led in the past. Highlight your ability to optimise performance marketing strategies and how they contributed to measurable growth in engagement and sales.
✨Tip Number 4
Showcase your leadership style by preparing to talk about how you've developed talent within your teams. Be ready to share your approach to fostering a culture of innovation and accountability, which is crucial for a senior role like this.
We think you need these skills to ace Head of Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your significant marketing experience in financial services. Emphasise your proven track record in both direct-to-consumer and intermediary marketing environments, as well as your leadership skills.
Craft a Compelling Cover Letter: Write a cover letter that showcases your strategic vision for the role. Discuss how you would approach creating and delivering an integrated marketing strategy, and mention your hands-on leadership style.
Highlight Relevant Skills: In your application, focus on your deep understanding of performance marketing, campaign optimisation, and regulatory marketing practices. Mention specific examples of how you've successfully led multi-channel campaigns.
Showcase Team Leadership: Demonstrate your passion for developing talent and leading teams. Include examples of how you've built a culture of innovation and accountability in previous roles, as this is crucial for the Head of Marketing position.
How to prepare for a job interview at MAC Recruit Group Ltd
✨Showcase Your Strategic Vision
As a Head of Marketing, you'll need to demonstrate your ability to set and deliver a strategic marketing direction. Prepare examples of past strategies you've implemented, focusing on how they drove growth and engagement.
✨Highlight Your Leadership Skills
This role involves leading a team, so be ready to discuss your leadership style and how you've developed talent in previous positions. Share specific instances where your leadership made a significant impact on your team's performance.
✨Demonstrate Your Knowledge of Regulatory Practices
Understanding regulatory requirements is crucial in financial services. Brush up on the Consumer Duty and be prepared to discuss how you’ve ensured compliance in your marketing strategies in the past.
✨Prepare for Data-Driven Discussions
The role emphasises data-led decision making. Be ready to talk about how you've used customer insights and performance metrics to optimise campaigns and drive results in your previous roles.
