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- Tasks: Lead B2B marketing campaigns on LinkedIn and drive measurable results.
- Company: Dynamic agency with a focus on innovation and growth.
- Benefits: Competitive salary, pension contribution, and ownership of creative projects.
- Other info: Office-based in Glasgow with Friday remote work and clear progression opportunities.
- Why this job: Join a high-performance team and shape impactful marketing strategies.
- Qualifications: 4+ years in B2B marketing with strong LinkedIn experience.
The predicted salary is between 45000 - 50000 £ per year.
Our client, a growing agency, is looking to appoint a B2B Campaign Manager to join their expanding team. This is a fantastic opportunity for a commercially minded B2B marketer to take ownership of LinkedIn-led campaigns across a portfolio of client accounts. You’ll be responsible for shaping strategy, delivering campaigns, and driving measurable results for a range of complex B2B propositions. It’s a role with real autonomy, variety, and the opportunity to grow alongside the business.
You’ll lead the end-to-end delivery of B2B marketing campaigns, with LinkedIn at the heart of your channel mix. Working across multiple client accounts, you’ll develop strategy, oversee execution, and provide clear reporting and recommendations. This is a hands-on role that combines strategic thinking with day-to-day campaign management. You’ll also work closely with the wider team to explore and integrate AI into campaign planning and delivery.
Responsibilities
- Develop and deliver B2B campaign strategies across multiple client accounts
- Plan, launch, optimise and report on LinkedIn paid and organic campaigns
- Translate complex products and services into clear, compelling messaging
- Manage senior client stakeholders and build trusted relationships
- Monitor campaign performance and provide actionable insights
- Balance multiple projects, priorities and deadlines effectively
- Collaborate with internal teams to deliver integrated campaigns
- Support the adoption of AI tools and workflows across campaign delivery
Requirements
- 4+ years’ experience in B2B marketing, agency or in-house
- Proven hands-on experience with LinkedIn, both paid and organic
- Strong strategic capability, with experience building campaign strategies from scratch
- Excellent analytical and reporting skills
- Confident managing senior stakeholders and client relationships
- Experience working across multiple accounts or projects simultaneously
- Commercially aware, organised and proactive in your approach
The Package
- Competitive salary up to £50,000 depending on experience
- Pension contribution
- Work on global brands, international projects, and emerging technologies
- Ownership of key creative projects with clear progression opportunities
- Join a high-performance, ambitious team culture focused on design excellence, innovation, and impact
Location
This is an office-based role in Glasgow with Friday WFH, where collaboration and creativity thrive in person. All applicants must be located in Glasgow or within a commutable distance and must have a permanent right to work in the UK without visa restrictions.
How to Apply
Apply via LinkedIn to be considered for this role, alternatively you can reach out to Brian via email – brian@macrecruit.co.uk
Marketing Manager(B2B) in Glasgow employer: MAC Recruit Group Ltd
Contact Detail:
MAC Recruit Group Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager(B2B) in Glasgow
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn and let them know you're on the hunt for a B2B marketing role. You never know who might have a lead or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best LinkedIn campaigns and results. This will give potential employers a taste of what you can bring to the table, making you stand out from the crowd.
✨Tip Number 3
Prepare for interviews by researching the company and their clients. Tailor your answers to show how your experience aligns with their needs, especially in managing B2B campaigns and building client relationships.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take that extra step to connect with us directly.
We think you need these skills to ace Marketing Manager(B2B) in Glasgow
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Manager role. Highlight your B2B marketing experience and any specific campaigns you've led, especially on LinkedIn. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about B2B marketing and how you can contribute to our team. Be sure to mention any relevant experience and your approach to campaign strategy.
Showcase Your Analytical Skills: Since this role involves reporting and insights, make sure to include examples of how you've used data to drive campaign success in the past. We love seeing numbers that back up your achievements!
Apply Through Our Website: We encourage you to apply through our website for the best chance of being noticed. It helps us keep track of applications and ensures you’re considered for the role. Don’t miss out on this opportunity!
How to prepare for a job interview at MAC Recruit Group Ltd
✨Know Your LinkedIn Inside Out
Since this role revolves around LinkedIn-led campaigns, make sure you’re well-versed in both paid and organic strategies. Familiarise yourself with recent trends and case studies that showcase successful B2B campaigns on LinkedIn. This will not only impress your interviewers but also show that you’re proactive and knowledgeable.
✨Showcase Your Strategic Thinking
Prepare to discuss how you’ve developed and executed B2B marketing strategies in the past. Bring examples of campaigns you've led, focusing on your strategic approach and the measurable results achieved. This will demonstrate your capability to shape strategy and deliver impactful campaigns.
✨Build Rapport with Stakeholders
Since managing senior client stakeholders is key, think about how you can convey your relationship-building skills. Prepare anecdotes that highlight your experience in managing client expectations and fostering trust. This will help you stand out as someone who can effectively navigate complex client dynamics.
✨Embrace AI in Marketing
With the role involving the integration of AI into campaign planning, be ready to discuss how you’ve used AI tools in your previous roles. Share specific examples of how AI has enhanced your campaign delivery or reporting. This shows that you’re forward-thinking and aligned with the agency's innovative approach.