At a Glance
- Tasks: Lead digital marketing strategies and optimise campaigns for multiple brands.
- Company: Fast-growing international consumer-focused business with a creative culture.
- Benefits: Salary up to £40,000, flexible hybrid working, and strong progression opportunities.
- Other info: Based in Glasgow, with a focus on diversity and inclusion.
- Why this job: Join a dynamic team and make a real impact on exciting large-scale projects.
- Qualifications: 3+ years in digital marketing with strong paid media experience.
The predicted salary is between 40000 - 40000 £ per year.
Hybrid & Flexible Working (typically 1‑2 days in the office)
Salary Up to £40,000
Our client, a fast‑growing international consumer‑focused business, is looking to add a new Digital Marketing Manager to their expanding in‑house marketing team. Operating across multiple brands and campaigns throughout the UK and internationally, this is a brilliant opportunity to join a highly creative, fast‑paced environment where digital performance sits at the centre of commercial growth.
Working closely with senior leadership, you’ll play a key role in driving awareness, engagement and conversions across a varied portfolio of campaigns and projects. This role could be perfect for someone with a strong Paid Social background, looking to broaden their skills and role, or an existing generalist Digital Marketer with strong Paid Social skills.
The Role
This is a hands‑on, data‑driven digital marketing role suited to someone who enjoys combining creativity with commercial performance. You’ll work across paid media, email marketing, automation, websites and conversion optimisation to deliver measurable business impact. You’ll have genuine ownership across campaigns and strategy, while collaborating closely with internal teams and external partners to continuously improve performance.
Responsibilities
- Support and deliver the wider digital marketing strategy across multiple brands and campaigns
- Build, manage and optimise paid media campaigns across key digital channels
- Create and optimise landing pages, email campaigns and automation journeys
- Work closely with web partners to improve website performance and user experience
- Run A/B testing across campaigns and customer journeys to improve conversions
- Manage analytics, tracking and reporting to support data‑led decision making
- Produce regular performance reports with insights and recommendations
- Support campaign messaging, creative direction and content planning
- Monitor competitor activity and identify new growth opportunities
Requirements
- Minimum 3 years’ experience in a hands‑on digital marketing role
- Strong paid media experience, particularly across Meta platforms
- Experience driving growth for B2C, D2C or e‑commerce focused businesses
- Knowledge of email and automation platforms such as HubSpot, Klaviyo or Mailchimp
- Experience using Google Analytics, GTM and conversion optimisation tools
- Familiarity with CMS platforms such as WordPress or WooCommerce
- Strong analytical mindset with excellent attention to detail
- Creative thinker with strong communication skills
Applicants must be based in Glasgow or within a commutable distance and have the permanent right to work in the UK without visa restrictions.
Benefits and Working Conditions
- Salary up to £40,000
- Flexible hybrid working model
- Central Glasgow office location
- Opportunity to work across exciting large‑scale campaigns and projects
- Strong progression opportunities within a growing business
EEO Statement
Our client values diversity and inclusion, ensuring fair treatment for all candidates regardless of background.
Hybrid Digital Marketing Lead — Paid Media & Growth in Glasgow employer: MAC Recruit Group Ltd
Join a dynamic and innovative international consumer-focused business as a Hybrid Digital Marketing Lead, where you'll thrive in a creative, fast-paced environment that prioritises digital performance. With a flexible hybrid working model and a central Glasgow office location, you will have the opportunity to work on exciting large-scale campaigns while enjoying strong progression opportunities within a growing team. This role not only offers competitive salary but also fosters a culture of collaboration and inclusivity, making it an excellent employer for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Hybrid Digital Marketing Lead — Paid Media & Growth in Glasgow
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past campaigns and successes. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Be ready to discuss how your experience with paid media and digital marketing can help them grow their brand.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities that could be perfect for you, and applying directly can sometimes give you an edge over other candidates.
We think you need these skills to ace Hybrid Digital Marketing Lead — Paid Media & Growth in Glasgow
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that match the job description. Highlight your paid media experience and any relevant campaigns you've worked on. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about digital marketing and how your background aligns with our needs. Be creative and let your personality come through – we love that!
Showcase Your Achievements:When detailing your past roles, focus on specific achievements and metrics. Did you increase conversions or improve campaign performance? We want to know how you've made an impact in your previous positions!
Apply Through Our Website:We encourage you to apply directly through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at MAC Recruit Group Ltd
✨Know Your Stuff
Make sure you brush up on the latest trends in digital marketing, especially around paid media and growth strategies. Familiarise yourself with the tools mentioned in the job description, like Google Analytics and email automation platforms. This will show that you're not just a candidate, but someone who’s genuinely interested in the role.
✨Showcase Your Creativity
Since this role combines creativity with commercial performance, be ready to discuss your past campaigns. Bring examples of how you've used creative thinking to drive engagement and conversions. If you can, prepare a mini case study or two to illustrate your impact.
✨Prepare for Data Discussions
Given the data-driven nature of the role, be prepared to talk about how you've used analytics to inform your decisions. Think of specific instances where your insights led to improved campaign performance. This will demonstrate your analytical mindset and attention to detail.
✨Ask Smart Questions
Interviews are a two-way street, so come armed with questions that show your interest in the company and its goals. Ask about their current digital marketing strategies, how they measure success, or what challenges they face in their campaigns. This not only shows your enthusiasm but also helps you gauge if the company is the right fit for you.
