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- Tasks: Lead digital marketing strategies for D2C ecommerce sites in the drinks industry.
- Company: Join MAC Recruit Group, connecting top talent with exciting marketing opportunities.
- Benefits: Enjoy hybrid working, flexible hours, enhanced leave, and a comprehensive wellbeing programme.
- Why this job: Shape digital growth while collaborating with creative teams in a dynamic environment.
- Qualifications: Experience in D2C marketing, SEO, PPC, and proficiency with platforms like Shopify and GA4.
- Other info: Must be based in Glasgow or nearby, with a permanent right to work in the UK.
The predicted salary is between 36000 - 60000 £ per year.
We’re working with a growing, established business investing heavily in digital transformation and looking for someone to take full ownership of demand generation.
This is a hands-on, accountable role. You’ll build and run the digital acquisition engine end-to-end, focusing on improving lead quality, conversion rates and overall pipeline predictability. There’s real autonomy here, you won’t be managing agencies, you’ll be building and optimising the system yourself.
Responsibilities:
- Owning paid search and performance campaigns (Google Ads core, LinkedIn supporting)
- Developing and improving SEO performance and intent coverage
- Building and refining multi-touch acquisition journeys
- Optimising landing pages and conversion performance
- Managing HubSpot workflows, tracking and reporting
- Improving lead scoring and Sales handover processes
- Using data to test, refine and scale what works
Requirements:
- Strong hands-on HubSpot capability
- Solid experience with Google Ads and SEO
- Confidence with CRO and funnel optimisation
- Commercial mindset with a focus on pipeline quality
- Self-sufficient, proactive and comfortable owning outcomes
- Experience in B2B services, agencies, events, marketplaces or similar environments would be advantageous.
The Environment:
- 4 days onsite in Glasgow
- Fast-paced, growth-focused business
- Modern evolving tech stack including HubSpot, GA4 and performance tools
- High ownership, low bureaucracy
Package:
- Salary up to £50,000
- Pension
- Performance-related incentives
Our client values diversity and inclusion, recognising the positive impact it has on both team effectiveness and client service. They are an equal opportunity employer and welcome applications from all backgrounds.
Please Note:
The role is based in Glasgow with a hybrid pattern requiring 4 days in the office, so easy access to the city centre is essential. Candidates must have full UK work rights, as no sponsorship is available.
How to Apply:
Apply via LinkedIn or contact Brian for a confidential discussion at brian@macrecruit.co.uk.
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Digital Marketing Manager employer: MAC Recruit Group Ltd
Contact Detail:
MAC Recruit Group Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager
✨Tip Number 1
Familiarise yourself with the drinks industry and its digital marketing trends. Understanding the unique challenges and opportunities in this sector will help you stand out as a candidate who is not only skilled but also knowledgeable about the market.
✨Tip Number 2
Showcase your experience with D2C ecommerce strategies. Be prepared to discuss specific campaigns you've led, the results achieved, and how you optimised them for better performance. This will demonstrate your ability to drive growth in a similar environment.
✨Tip Number 3
Network with professionals in the drinks and digital marketing sectors. Attend relevant events or join online communities where you can connect with others in the field. This could lead to valuable insights and potential referrals for the role.
✨Tip Number 4
Prepare to discuss your proficiency with key platforms like Shopify, Klaviyo, and GA4. Being able to articulate your hands-on experience with these tools will show that you're ready to hit the ground running and manage the digital marketing calendar effectively.
We think you need these skills to ace Digital Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your D2C and ecommerce experience, especially in digital marketing. Use specific examples of campaigns you've led and the results achieved to demonstrate your skills.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and the drinks industry. Mention how your experience aligns with the responsibilities listed in the job description, particularly in managing acquisition and retention channels.
Showcase Relevant Skills: Emphasise your proficiency with platforms like Shopify, Klaviyo, GA4, and Meta Ads. Highlight your analytical mindset and ability to track key performance metrics, as these are crucial for the role.
Research the Company: Familiarise yourself with MAC Recruit Group and their client in the drinks industry. Understanding their brand and market position will help you tailor your application and show genuine interest in the role.
How to prepare for a job interview at MAC Recruit Group Ltd
✨Showcase Your D2C Experience
Make sure to highlight your direct-to-consumer (D2C) experience during the interview. Discuss specific campaigns you've led, focusing on how you drove customer acquisition and retention through various digital channels.
✨Demonstrate Analytical Skills
Be prepared to discuss how you've used data to inform your marketing strategies. Share examples of key performance metrics you've tracked and how you've optimised campaigns based on insights.
✨Familiarise Yourself with Relevant Tools
Since the role requires proficiency in platforms like Shopify, Klaviyo, GA4, and Meta Ads, make sure you're comfortable discussing your experience with these tools. If you have any certifications or training, mention them!
✨Stay Updated on Digital Trends
Research current digital marketing trends, especially in the drinks industry. Being able to discuss recent developments or innovative strategies will show your passion for the field and your proactive approach to learning.