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For Companies At a Glance
- Tasks: Lead the development of a data-driven CRM strategy to boost customer loyalty.
- Company: Join MRG, a key player in financial services, based in Glasgow.
- Benefits: Enjoy a competitive salary of £53,000 and hybrid working options.
- Why this job: Shape customer experiences and drive engagement in a transformative tech environment.
- Qualifications: Proven leadership and CRM strategy expertise required; strong analytical skills a must.
- Other info: Collaborate with cross-functional teams and work with emerging CRM technologies.
The predicted salary is between 31800 - 37200 £ per year.
Are you an experienced CRM Manager, who has a core focus on driving customer engagement and operational excellence? If so we, want to speak to you about this role!
MRG is delighted to have partnered with a key financial services client, based in Glasgow, who is looking to recruit a CRM Manager to join their Customer function. In this role, you will take the lead in shaping and delivering a data-driven, personalised CRM and communications strategy that enhances customer loyalty and long-term value.
About the Role:
In this transformative period of technology implementation and brand investment, you’ll:
- Develop and execute a comprehensive CRM and operational communications strategy aligned with business objectives.
- Lead a small team to optimise customer relationships, delivering exceptional customer and commercial outcomes.
- Act as a Subject Matter Expert (SME), collaborating with technology teams to shape the future of customer experience.
- Champion the customer perspective across all initiatives, ensuring alignment with our brand values and tone of voice.
Key Responsibilities:
- Implement lifecycle and operational communications to enhance customer experiences.
- Analyse customer trends and behaviours to inform and optimise CRM initiatives.
- Collaborate with cross-functional teams to ensure seamless customer experiences across all touchpoints.
- Measure and report on CRM performance, driving continuous improvement.
What You’ll Bring:
- Proven leadership skills, with the ability to inspire and develop a high-performing team.
- Expertise in developing and implementing CRM strategies that align with business goals.
- Strong analytical skills to derive insights from CRM data and measure programme effectiveness.
- A deep understanding of customer behaviours, market trends, and emerging CRM technologies.
- Exceptional stakeholder management and collaboration skills, fostering cross-functional alignment.
Salary for this role is in the region of £53,000 with an excellent benefits package. The hybrid working arrangements are great, with circa one day expected in the office per month.
To learn more about this great opportunity, please reach out to Jonathan on or 07751 516 344.
CRM Manager employer: MAC Recruit Group Ltd
Contact Detail:
MAC Recruit Group Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager
✨Tip Number 1
Familiarize yourself with the latest CRM technologies and trends. Being knowledgeable about emerging tools and platforms will not only help you in interviews but also demonstrate your commitment to staying ahead in the field.
✨Tip Number 2
Showcase your leadership skills by preparing examples of how you've successfully led teams in the past. Highlight specific instances where your guidance resulted in improved customer engagement or operational excellence.
✨Tip Number 3
Prepare to discuss your analytical approach to CRM. Be ready to share how you've used data to inform strategies and measure success, as this is a key aspect of the role.
✨Tip Number 4
Network with professionals in the financial services sector. Engaging with others in the industry can provide valuable insights and potentially lead to referrals that could enhance your application.
We think you need these skills to ace CRM Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in CRM management, focusing on your leadership skills and any successful strategies you've implemented. Use specific metrics to demonstrate your impact.
Craft a Compelling Cover Letter: In your cover letter, express your passion for customer engagement and operational excellence. Mention how your background aligns with the company's goals and how you can contribute to their CRM strategy.
Showcase Analytical Skills: Emphasize your analytical abilities by providing examples of how you've used data to inform CRM initiatives. Discuss any tools or technologies you are familiar with that can enhance customer experiences.
Highlight Collaboration Experience: Discuss your experience working with cross-functional teams. Provide examples of how you've successfully collaborated with stakeholders to achieve seamless customer experiences.
How to prepare for a job interview at MAC Recruit Group Ltd
✨Showcase Your CRM Expertise
Be prepared to discuss your previous experience with CRM strategies. Highlight specific examples where you successfully implemented data-driven initiatives that enhanced customer engagement and loyalty.
✨Demonstrate Leadership Skills
Since the role involves leading a team, share instances where you inspired and developed team members. Discuss your approach to fostering a high-performing environment and how you handle challenges within a team.
✨Understand Customer Behavior
Research and be ready to talk about current trends in customer behavior and emerging CRM technologies. Show how your insights can inform and optimize CRM initiatives for the company.
✨Prepare for Cross-Functional Collaboration
The role requires collaboration with various teams. Think of examples where you successfully worked across departments to enhance customer experiences and ensure alignment with brand values.
