At a Glance
- Tasks: Lead CRM strategy, manage email and SMS campaigns, and drive subscriber growth.
- Company: Join MAAREE, a dynamic women's sports bra brand focused on performance and fit.
- Benefits: Enjoy a hybrid work environment, competitive salary, and the chance to grow with a purpose-driven brand.
- Other info: Collaborate with a small, energetic team and help shape the future of D2C marketing.
- Why this job: Make a real impact in a fast-growing company dedicated to empowering women through sports.
- Qualifications: Proven CRM experience, data interpretation skills, and a passion for creative marketing.
The predicted salary is between 40500 - 49500 £ per year.
MAAREE is a Founder-led women's sports bra brand, built on the belief that women deserve gear that actually performs, whatever their size. We're a small, fast-moving team obsessed with getting the fit, the fabric, and the support right, and we're growing our direct-to-consumer business at pace.
We're looking for a CRM Manager to own email, SMS, and customer data at MAAREE, driving subscriber growth and engagement through smart segmentation and high-performing flows and campaigns. You'll be creative and hands-on, and genuinely energised by using data to improve results. You'll work closely with the team on email/SMS execution and integrating activations with the brand and social team, and partner with MAAREE's performance marketing agency to make sure CRM is built into paid search and social campaigns from the start.
KEY RESPONSIBILITIES
- CRM Strategy, Lifecycle & Campaigns: Own MAAREE's CRM strategy across email and SMS, with a track record of growing subscriber numbers and engagement. Build, manage, and create high-performing lifecycle flows (welcome, abandoned cart/browse, post-purchase, replenishment, win-back) and one-off campaigns. Bring a creative, test-and-learn mindset by using data to improve results, not just report on them. Own global list growth and engagement, driving our D2C business across all regions with effective, on-brand campaigns and messages.
- SMS Marketing: Own MAAREE's SMS channel end-to-end, with a strong understanding of best-practice execution on timing, frequency, segmentation, and compliance. Integrate SMS seamlessly with email and the wider campaign calendar for a joined-up customer experience. Own SMS flows, seasonality adjustments, personalisation and AB testing.
- Data, Reporting & Budget: Interpret Shopify and GA4 data to understand customer behaviour and identify opportunities to grow the D2C channel. Build and own CRM reporting, communicating results to the wider business and influencing commercial roadmap. Create and manage the CRM budget; tooling, list growth, and testing spend, and reporting on ROI.
- Affiliate Marketing (New Channel): Plan and launch MAAREE's affiliate network from the ground up; you’ll be given ownership to research and select platforms, recruit and onboard partners, and set commission structures. Monitor affiliate performance closely and use results to shape future investment decisions.
- Cross-team Integration: Work closely with teams on email/SMS execution, organic social and brand to ensure all integrated campaigns land effectively. Partner with MAAREE's performance marketing agency to align CRM segmentation and messaging with paid search and paid social activity. Feed CRM and affiliate insight into wider campaign planning.
WHAT WE'RE LOOKING FOR
- Proven CRM experience with a track record of growing subscribers and engagement, and hands-on creation/management of flows and campaigns (ideally Klaviyo).
- Confident interpreting Shopify and GA4 data to inform decisions.
- Experience creating and managing a marketing budget.
- Comfortable collaborating across a small team and with external agency partners.
- Autonomous worker with a team mentality.
- Creative and curious, with a genuine energy for data-driven results.
- Action-driven and looking to have an impact on a small, fast-growing business.
- Understanding of SMS marketing and how to execute it well.
- Experience setting up new marketing channels from scratch.
- Career history in D2C, fashion, apparel, sport, or womens’ brands.
PRACTICAL DETAILS
- Location: Hybrid — Berkhamsted HQ (typically 2–3 days/week). Open to remote for the right candidate.
- Reports to: COO & CMO.
- Contract: Full-time, permanent.
BENEFITS
Opportunity to grow with a purpose-led brand making an impact.
CRM Manager employer: MAAREE
At MAAREE, we pride ourselves on being a dynamic and purpose-driven employer that champions women's sportswear. Our collaborative work culture fosters creativity and innovation, allowing our team members to thrive while making a meaningful impact in the direct-to-consumer space. With opportunities for personal and professional growth, especially in a fast-paced environment like Berkhamsted, we empower our employees to take ownership of their roles and contribute to our mission of delivering exceptional products for women of all sizes.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for MAAREE and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like MAAREE are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with MAAREE on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at MAAREE. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit MAAREE. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of MAAREE:Show us that you’ve done your homework! In your application, briefly mention what you admire about MAAREE’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at MAAREE
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at MAAREE will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At MAAREE, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
