At a Glance
- Tasks: Drive revenue growth for flagship healthcare exhibitions through strategic selling and relationship building.
- Company: Join a leading specialist media business with trusted brands and loyal audiences.
- Benefits: Enjoy a hybrid work environment, tailored development, and opportunities for hands-on experience.
- Other info: Be part of a passionate culture that values creativity and long-term thinking.
- Why this job: Make a real-world impact while exceeding targets in a fast-paced, dynamic setting.
- Qualifications: Proven sales performer with exceptional closing skills and a strategic mindset.
The predicted salary is between 60000 - 80000 £ per year.
Hybrid – 3 days in our Herne Hill office. You will own the exhibition's commercial performance and report to the Portfolio Director. This is a senior individual contributor role with no line management. You will win business personally and own your own revenue target. We are seeking a high-impact, commercially driven Exhibition Sales Director to lead one of our flagship healthcare exhibitions. This is a senior, revenue-owner role for an ambitious sales professional who thrives on winning business personally and is motivated to maximise earnings through exceptional performance. This role exists to make a tangible difference to how we serve our audiences and grow our business.
You will build your own pipeline through outbound prospecting and close high‑value deals end‑to‑end. As Sales Director, you will be commercially accountable for the exhibition, responsible for delivering sustained revenue and profit growth while setting the benchmark for sales excellence. It combines new business with the retention and expansion of our largest and most strategic accounts. This commercial role is hands‑on, front‑footed, and focused on building high‑value relationships and closing significant deals. You will drive strategy, secure key accounts, and consistently outperform targets. You will work in a fast‑paced, specialist media environment where commercial awareness, audience insight, and collaboration are key.
This role is for someone who enjoys ownership, understands trade‑offs, and is motivated by seeing their work have a real‑world impact across industries and professional communities. As Exhibition Sales Director, you’ll own and deliver revenue performance for the exhibition, consistently exceeding personal monthly and show targets through proactive outreach, strategic selling, and face‑to‑face relationship building. Take ownership of high‑value accounts, personally securing major deals that materially impact event performance, and developing a key account strategy that drives long‑term revenue. Identify and convert new business opportunities, expanding market share and strengthening the exhibition’s presence in the sector. Own pipeline health, KPIs, and performance, intervening decisively to keep trading on track and ensure targets are met or exceeded. Create and implement robust sales plans that deliver consistent year‑on‑year growth in revenue and customer volumes. Coordinate forecasting, budgeting, and sales planning, providing accurate weekly trading and pipeline reports, and improving sales efficiency through data‑led decision making.
What we are looking for:
- Proven senior sales performer with a strong record of personally delivering significant revenue.
- A sales professional who thrives when hunting for new business.
- Exceptional closing skills across telephone, virtual, and face‑to‑face environments.
- Gravitas and confidence to operate at a senior level, influencing high‑profile stakeholders and key accounts.
- A commercial mindset with the resilience, energy, and self‑motivation to outperform targets in a fast‑paced environment.
- You are a strategic thinker who thrives in high‑pressure settings and embraces accountability for results.
- Strong understanding of event or media sales environments and how to drive growth across revenue and customer volumes.
- Experience building and executing key account strategies that increase long‑term value.
- A track record of improving sales effectiveness through forecasting, reporting, and data‑led decision making.
Why join Mark Allen Group?
- Be part of a specialist media business with strong, trusted brands and loyal professional audiences.
- Work in a hybrid environment that supports focus, collaboration and flexibility.
- Learn and grow through tailored development, mentoring and hands‑on experience.
- Contribute to work that informs, connects and supports industries that matter.
- Join a culture grounded in passion, creativity, fairness and long‑term thinking.
Right to Work: Applicants must have the right to live and work in the UK. We do not offer visa sponsorship.
Exhibition Sales Director in London employer: MA Exhibitions
Mark Allen Group is an exceptional employer that fosters a dynamic and supportive work culture, particularly for the Exhibition Sales Director role based in Herne Hill. With a strong emphasis on personal development, employees benefit from tailored mentoring and hands-on experience, all while working in a hybrid environment that promotes flexibility and collaboration. Joining our team means contributing to meaningful projects that impact vital industries, all within a passionate and creative atmosphere that values fairness and long-term growth.
StudySmarter Expert Advice🤫
We think this is how you could land Exhibition Sales Director in London
✨Tip Number 1
Get your networking game on! Attend industry events, webinars, and meet-ups to connect with potential employers and other sales professionals. Building relationships can lead to opportunities that aren’t even advertised.
✨Tip Number 2
Don’t just wait for job openings; be proactive! Reach out to companies you admire, like us at StudySmarter, and express your interest in working with them. A well-timed email can make all the difference.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Understand their market position and come armed with ideas on how you can drive revenue and growth. Show them you’re not just another candidate!
✨Tip Number 4
Follow up after interviews with a thank-you note. It’s a simple gesture that shows your enthusiasm and professionalism. Plus, it keeps you fresh in their minds as they make their decision.
We think you need these skills to ace Exhibition Sales Director in London
Some tips for your application 🫡
Show Off Your Sales Skills:Make sure to highlight your proven track record in sales. We want to see how you've personally delivered significant revenue and closed high-value deals. Use specific examples that demonstrate your exceptional closing skills and strategic thinking.
Tailor Your Application:Don’t just send a generic application! Take the time to tailor your CV and cover letter to reflect the key responsibilities and requirements mentioned in the job description. Show us how your experience aligns with what we’re looking for in an Exhibition Sales Director.
Be Authentic:We love authenticity! Let your personality shine through in your application. Share your passion for sales and how you thrive in fast-paced environments. This role is all about building relationships, so showing us who you are can make a real difference.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re serious about joining our team at StudySmarter!
How to prepare for a job interview at MA Exhibitions
✨Know Your Numbers
As an Exhibition Sales Director, you'll need to demonstrate your ability to deliver significant revenue. Brush up on your past sales figures and be ready to discuss how you've consistently exceeded targets. This shows you’re not just a talker but a doer!
✨Master the Art of Relationship Building
This role is all about high-value relationships. Prepare examples of how you've successfully built and maintained key accounts in the past. Think about specific strategies you used to secure major deals and how you can apply those here.
✨Showcase Your Strategic Thinking
You’ll need to drive strategy and identify new business opportunities. Be prepared to discuss your approach to creating robust sales plans and how you've used data to inform your decisions. Highlight any experience with forecasting and budgeting as well.
✨Demonstrate Your Commercial Mindset
The interviewers will want to see that you understand the commercial landscape. Bring insights about the healthcare exhibition market and be ready to discuss how you would expand market share. Show them you’re not just focused on sales, but also on long-term growth.
