Marketing Assistant in Lichfield

If you thrive in a dynamic environment where every day brings something new, then this is the role for you! We have a completely unique opportunity to forge a career in marketing. This role is all about connecting with customers across multi‑channel campaigns and activations, to encourage them to choose M6toll—the UK’s only tolled motorway. We can offer you the opportunity to get involved in creative campaigns that are truly unmissable, execute engaging events and customer experiences, and work with our exciting partner brands. From content creation, supporting partnership activations through to helping deliver dynamic campaign development you will be playing a key role in the delivery of bold campaigns and vibrant events. This is your chance to hone your creative talents and learn from some of the best.

Key Responsibilities

• Building relationships: Communicating with internal and external stakeholders will be key to understanding business needs and goals.
• Campaign Support: Assist in planning, coordinating, and executing marketing campaigns across digital, print, email and social media channels.
• Campaign performance: Analyse digital and ‘above the line’ campaigns, working alongside the M6toll’s analysis team, to help develop campaign dashboards and reporting.
• Content Creation: Create compelling and original written, visual and video content for various social media platforms (Instagram, Facebook, LinkedIn) and other marketing channels.
• Digital analysis: Interpret data and gain insight and suggest optimisations to improve digital campaign performance.
• Market Research: Support the customer / market research programme to identify new opportunities and trends.
• Event Organisation: Assist in the planning and execution of marketing events, including trade shows, activations and promotional activities.
• Administrative Support: Support invoice processing and procurement of marketing materials.
• Brand Management: Ensure all marketing materials adhere to brand guidelines and contribute to maintaining a consistent brand image across all platforms.
• Continuous Learning: Stay up-to-date with the latest marketing trends, tools, and best practices. Participate in training sessions and workshops as required.

All activities are to be carried out in liaison with the Marketing & Partnerships Manager and with the wider Marketing, Communications and CX team where applicable.

Competency with digital marketing tools and platforms (e.g. organic and paid social media management, email marketing software) Experience with content management systems (e.g. WordPress), basic graphic design and video production / editing (e.g. Canva, Adobe Creative Suite) is desirable. Awareness and basic understanding of tools such as Meta Ad Manager, Google Ads and Google Analytics would again be preferable. Proficient in Microsoft Office Suite (Word, Excel, PowerPoint), with knowledge of basic analytics and reporting tools. Excellent written and verbal communication skills, with an ability to create clear, concise, and compelling content. Strong organisational and time management skills, with the ability to prioritise tasks and meet deadlines. High level of accuracy and consistency in work, particularly in written materials and data entry. Ability to work collaboratively as part of a team and independently with minimal supervision. Innovative thinker with a willingness to contribute new ideas for campaigns and content. Flexible and open to change, with a willingness to learn new skills and adapt to changing market conditions. Understanding of customer needs and the ability to communicate effectively with diverse audiences. A good level of experience gained through previous work placements or university projects will be desirable to show competency and understanding of the key tasks and activities.