At a Glance
- Tasks: Lead innovative marketing campaigns and boost sales through strategic collaboration.
- Company: Join M3, a global leader in healthcare technology and research solutions.
- Benefits: Enjoy 25 days annual leave, a bonus scheme, and a solid pension plan.
- Other info: Be part of a collaborative environment with opportunities for personal and professional growth.
- Why this job: Make a real impact in healthcare marketing while working with a dynamic team.
- Qualifications: Experience in CRM platforms, creative campaign development, and excellent communication skills.
The predicted salary is between 40000 - 50000 £ per year.
About M3: A Japanese global leader in the provision of ground‑breaking and innovative technological and research solutions to the healthcare industry. The M3 Group operates in the US, Asia, and Europe with over 5.8 million physician members globally via its physician websites which include mdlinx.com, m3.com, research.m3.com, Doctors.net.uk, medigate.net, and medlive.cn. M3 Inc. is a publicly traded company on the Tokyo Stock Exchange (jp:2413, NIKKEI 225) with subsidiaries in major markets including the US, UK, Japan, South Korea, and China, and in 2020 was ranked in Forbes’ Global 2000 list. The M3 Group provides services to healthcare and the life science industry. In addition to market research, these services include medical education, ethical drug promotion, clinical development, job recruitment, and clinic appointment services.
The role of the Campaign Marketing Manager is to maximise the impact of marketing and PR assets and enable sales funnel growth. Working in close partnership with both marketing and sales you will lead the strategic development and execution of all key account campaigns including social media channels, with a strategy that amplifies complementary campaigns and further leverages marketing and PR collateral to attract leads for sales, whilst also using PR tactics to amplify proprietary data and research findings. The Campaign Marketing Manager will also act as a brand ‘gatekeeper’, ensuring that brand guidelines are followed in all external‑facing communication.
Key Responsibilities
- Sales Enablement, Demand Generation and Collaboration: Educate and inform the sales team through regular attendance at forecasting meetings, providing insights into campaign performance, lead generation, and customer engagement. Foster a collaborative working relationship between marketing and sales teams, facilitating alignment on goals, strategies, and tactics. Work closely with sales stakeholders to develop account‑based marketing plans aimed at achieving their targets, and generate high quality leads.
- Campaign Strategy Development and Execution: Lead the strategic development and execution of key account campaigns in collaboration with sales stakeholders, ensuring alignment with sales targets and objectives. Develop comprehensive account‑based marketing plans to drive engagement and conversions within target accounts. Develop and execute strategies to deliver key performance indicators (KPIs), optimising campaign performance across all channels. Utilise analytical reporting to evaluate campaign effectiveness and inform ongoing and future activities. Conduct monthly marketing reviews to track campaign productivity and iterate existing campaigns for continuous improvement.
- CRM Marketing Automation and Content Creation: Take a lead role in CRM marketing automation and daily execution, setting strategy and creating compelling content to nurture leads and drive conversions. Collaborate with internal teams to ensure seamless integration of CRM initiatives with overall marketing campaigns and sales efforts. Oversee the development of compelling campaign creative assets, ensuring alignment with brand guidelines, messaging, and audience preferences.
- Social Media Campaigns and Amplification: Design, plan, and execute complementary social media campaigns to amplify marketing collateral and increase brand visibility. Develop strategies to leverage social media channels effectively, engaging target audiences and driving traffic to key campaign assets.
- Growth Initiatives and Resource Allocation: Drive growth across all M3 market research companies by developing comprehensive marketing campaigns that support their objectives and integrate seamlessly with existing initiatives. Control and measure resources available for specific initiatives, allocating and prioritising resources to maximise return on investment (ROI).
Qualifications
- Experience of working in HubSpot / other CRM platforms with the ability to pivot to Hubspot
- Previous marketing experience, preferably in a B2B environment
- Social media planning experience, especially LinkedIn
- A creative thinker with the capacity to develop engaging campaigns
- Excellent copywriting skills and content creation for web, social media, and email
- Motivated by an exciting and collaborative team environment
- Able to make decisions, take ownership and accept accountability
- Self‑motivated and driven with a passion for excellence
- Self‑directed worker with the professionalism and focus to work relatively autonomously, albeit with the support of marketing and sales colleagues
- Excellent verbal and written communicator with an eye for detail
Additional Information
- Employee Benefits:
- 25 days annual leave
- Participation in a company bonus scheme linked to personal and company performance
- Pension 4%/4% employee/employer contributions
Campaign Marketing Manager employer: M3USA
M3 is an exceptional employer that fosters a dynamic and collaborative work culture, particularly for the Campaign Marketing Manager role. With a strong emphasis on employee growth and development, M3 offers comprehensive benefits including 25 days of annual leave, a performance-linked bonus scheme, and a competitive pension plan. Working in a global leader in healthcare technology, employees have the unique opportunity to engage with innovative projects and contribute to impactful marketing strategies that drive success across multiple markets.
StudySmarter Expert Advice🤫
We think this is how you could land Campaign Marketing Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, or even local meetups. You never know who might have the inside scoop on job openings or can refer you to someone at M3.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past campaigns and successes. This is a great way to demonstrate your creativity and strategic thinking, especially for a role like Campaign Marketing Manager.
✨Tip Number 3
Don’t just apply – engage! When you find a job on our website, take the time to reach out to someone in the company. A quick message on LinkedIn can go a long way in making you stand out from the crowd.
✨Tip Number 4
Prepare for interviews by knowing M3 inside out. Research their recent campaigns, understand their market position, and be ready to discuss how you can contribute to their goals. Confidence and knowledge are key!
We think you need these skills to ace Campaign Marketing Manager
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Campaign Marketing Manager role. Highlight your relevant experience in B2B marketing and social media planning, especially on platforms like LinkedIn, to show us you’re the perfect fit!
Show Off Your Creativity:We love creative thinkers! When writing your application, don’t hesitate to showcase any innovative campaigns you've developed or contributed to. This is your chance to impress us with your unique ideas and copywriting skills.
Be Clear and Concise:Keep your application clear and to the point. Use bullet points where necessary to make it easy for us to read through your achievements and experiences. Remember, we want to see your best self without wading through too much text!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the easiest way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re proactive and keen to join our team!
How to prepare for a job interview at M3USA
✨Know Your Campaigns
Before the interview, dive deep into M3's recent campaigns and marketing strategies. Familiarise yourself with their brand voice and how they engage with their audience. This will not only show your enthusiasm but also help you discuss how you can contribute to their ongoing efforts.
✨Showcase Your Analytical Skills
Be prepared to discuss how you've used data to drive campaign decisions in the past. Bring examples of how you've evaluated campaign performance and adjusted strategies accordingly. M3 values analytical reporting, so demonstrating your ability to interpret data will set you apart.
✨Collaboration is Key
Highlight your experience working closely with sales teams. Share specific instances where you’ve fostered collaboration between marketing and sales to achieve common goals. M3 is looking for someone who can bridge these departments effectively, so make sure to emphasise your teamwork skills.
✨Creative Content Creation
Prepare to discuss your approach to creating engaging content across various platforms. Whether it's social media, email, or web content, have examples ready that showcase your copywriting skills and creativity. M3 needs a Campaign Marketing Manager who can produce compelling assets that align with their brand guidelines.
