At a Glance
- Tasks: Lead innovative marketing campaigns and boost sales through strategic collaboration.
- Company: Join M3, a global leader in healthcare technology and research solutions.
- Benefits: Enjoy 25 days annual leave, a bonus scheme, and a solid pension plan.
- Other info: Be part of a collaborative environment that values your ideas and growth.
- Why this job: Make a real impact in healthcare marketing while working with a dynamic team.
- Qualifications: Experience in CRM platforms, social media planning, and creative campaign development.
The predicted salary is between 40000 - 50000 £ per year.
About M3: A Japanese global leader in the provision of ground-breaking and innovative technological and research solutions to the healthcare industry. The M3 Group operates in the US, Asia, and Europe with over 5.8 million physician members globally via its physician websites which include mdlinx.com, m3.com, research.m3.com, Doctors.net.uk, and medlive.cn. M3 Inc. is a publicly traded company on the Tokyo Stock Exchange with subsidiaries in major markets including the US, UK, Japan, South Korea, and China. The M3 Group provides services to healthcare and the life science industry. In addition to market research, these services include medical education, ethical drug promotion, clinical development, job recruitment, and clinic appointment services.
The role of the Campaign Marketing Manager is to maximise the impact of marketing and PR assets and enable sales funnel growth. Working in close partnership with both marketing and sales, you will lead the strategic development and execution of all key account campaigns including social media channels, with a strategy that amplifies complementary campaigns and further leverages marketing and PR collateral to attract leads for sales, whilst also using PR tactics to amplify proprietary data and research findings. The Campaign Marketing Manager will also act as a brand ‘gatekeeper’, ensuring that brand guidelines are followed in all external-facing communication.
Key Responsibilities- Sales Enablement, Demand Generation and Collaboration: Educate and inform the sales team through regular attendance at forecasting meetings, providing insights into campaign performance, lead generation, and customer engagement. Foster a collaborative working relationship between marketing and sales teams, facilitating alignment on goals, strategies, and tactics. Work closely with sales stakeholders to develop account-based marketing plans aimed at achieving their targets, and generate high quality leads.
- Campaign Strategy Development and Execution: Lead the strategic development and execution of key account campaigns in collaboration with sales stakeholders, ensuring alignment with sales targets and objectives. Develop comprehensive account-based marketing plans to drive engagement and conversions within target accounts. Develop and execute strategies to deliver key performance indicators (KPIs), optimising campaign performance across all channels. Utilise analytical reporting to evaluate campaign effectiveness and inform ongoing and future activities. Conduct monthly marketing reviews to track campaign productivity and iterate existing campaigns for continuous improvement.
- CRM Marketing Automation and Content Creation: Take a lead role in CRM marketing automation and daily execution, setting strategy and creating compelling content to nurture leads and drive conversions. Collaborate with internal teams to ensure seamless integration of CRM initiatives with overall marketing campaigns and sales efforts. Oversee the development of compelling campaign creative assets, ensuring alignment with brand guidelines, messaging, and audience preferences.
- Social Media Campaigns and Amplification: Design, plan, and execute complementary social media campaigns to amplify marketing collateral and increase brand visibility. Develop strategies to leverage social media channels effectively, engaging target audiences and driving traffic to key campaign assets.
- Growth Initiatives and Resource Allocation: Drive growth across all M3 market research companies by developing comprehensive marketing campaigns that support their objectives and integrate seamlessly with existing initiatives. Control and measure resources available for specific initiatives, allocating and prioritising resources to maximise return on investment (ROI).
- Experience of working in HubSpot / other CRM platforms with the ability to pivot to HubSpot
- Previous marketing experience, preferably in a B2B environment
- Social media planning experience, especially LinkedIn
- A creative thinker with the capacity to develop engaging campaigns
- Excellent copywriting skills and content creation for web, social media, and email
- Motivated by an exciting and collaborative team environment
- Able to make decisions, take ownership and accept accountability
- Self-motivated and driven with a passion for excellence
- Self-directed worker with the professionalism and focus to work relatively autonomously, albeit with the support of marketing and sales colleagues
- Excellent verbal and written communicator with an eye for detail
- Employee Benefits:
- 25 days annual leave
- Participation in a company bonus scheme linked to personal and company performance
- Pension 4%/4% employee/employer contributions
Campaign Marketing Manager in London employer: M3EU
M3 is an exceptional employer, offering a dynamic work culture that fosters collaboration and innovation in the healthcare technology sector. With a strong emphasis on employee growth, M3 provides opportunities for professional development and participation in a rewarding bonus scheme, all while being part of a globally recognised company that values creativity and excellence. Located in a vibrant market, employees benefit from a supportive environment that encourages autonomy and impactful contributions to the healthcare industry.
StudySmarter Expert Advice🤫
We think this is how you could land Campaign Marketing Manager in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, or even local meetups. You never know who might have the inside scoop on job openings or can refer you to someone at M3.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past campaigns and successes. This is a great way to demonstrate your creativity and strategic thinking to potential employers.
✨Tip Number 3
Don’t be shy about following up! After an interview or networking event, drop a quick thank-you email. It keeps you fresh in their minds and shows your enthusiasm for the role.
✨Tip Number 4
Apply through our website! We’ve got loads of opportunities waiting for you. Plus, it’s a straightforward way to ensure your application gets seen by the right people at M3.
We think you need these skills to ace Campaign Marketing Manager in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Campaign Marketing Manager role. Highlight your relevant experience in B2B marketing and social media planning, especially on platforms like LinkedIn, to show us you’re the perfect fit!
Showcase Your Creativity:We love creative thinkers! Use your application to demonstrate your ability to develop engaging campaigns. Share examples of past projects where you’ve successfully driven engagement and conversions.
Be Clear and Concise:When writing your application, keep it clear and to the point. We appreciate well-structured content that showcases your copywriting skills. Remember, attention to detail is key, so proofread before hitting send!
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at M3EU
✨Know Your Campaigns
Before the interview, dive deep into M3's recent campaigns and marketing strategies. Familiarise yourself with their brand voice and how they engage with their audience. This will not only show your enthusiasm but also help you discuss how you can contribute to their ongoing efforts.
✨Showcase Your Analytical Skills
Be prepared to discuss how you've used data to drive campaign decisions in the past. Bring examples of how you've evaluated campaign performance and adjusted strategies accordingly. M3 values analytical reporting, so demonstrating your ability to optimise campaigns will set you apart.
✨Collaborative Spirit
Highlight your experience working closely with sales teams. Share specific instances where your collaboration led to successful outcomes. M3 is looking for someone who can foster strong relationships between marketing and sales, so showing your teamwork skills is crucial.
✨Creative Content Creation
Prepare to discuss your approach to content creation, especially for social media. Bring examples of engaging campaigns you've developed and how they aligned with brand guidelines. M3 needs a creative thinker, so showcasing your copywriting skills and innovative ideas will be key.
