At a Glance
- Tasks: Lead the editorial vision and create engaging content for UK doctors.
- Company: Join M3 EU, a leader in healthcare innovation and digital solutions.
- Benefits: Enjoy 25 days annual leave, bonus schemes, and discounted gym memberships.
- Other info: Dynamic work environment with opportunities for growth and innovation.
- Why this job: Shape the future of healthcare content and make a real impact.
- Qualifications: Senior editorial experience in digital media, preferably in healthcare.
The predicted salary is between 56700 - 69300 £ per year.
This role sits within Doctors. net. uk, a subsidiary of M3 Inc.
Doctors. net. uk is the UK's largest professional network of doctors; a closed community used by over 50,000 doctors daily and with a total membership of over 245,000.
Products range from a trusted email communications platform to robust news and educational web pages along with our world-class sponsored pharmaceutical content and doctors’ own user-generated content.
Our mission is to continually improve these offerings as well as identifying new ways to support our community of doctors throughout their careers.
Job Description
The Head of DNUK Content leads the editorial vision and delivery for DNUK, with the aim of making it the most trusted and most used website for UK doctors.
The role will redefine the value proposition of DNUK content for doctors and reconnect the Content team with the wider DNUK organisation, so that editorial activity supports overall company objectives.
- Objectives
- Redefine the value proposition of DNUK content for UK doctors and advance DNUK as the most trusted and most used website for UK doctors.
- Reunite the Content team with the rest of the DNUK organisation and align editorial activity with company objectives.
- Key performance indicators
- 7-day and 90-day active users (A7 and A90) among doctors in target specialties.
- Volume of content consumed by active users.
Key responsibilities
- Ensure all content (curated, syndicated and original) reflects a distinct DNUK point of view and builds trust, credibility and relevance among doctors.
- Design editorial processes that deliver a meaningful and enjoyable on-platform experience, grounded in a deep understanding of doctors’ unmet needs in professional media.
- Use multi-channel publishing (site, newsletter, alerts, mobile, social and partnerships) to maximise engagement and retention.
- Broaden the scope and formats of editorial, including interactive quizzes, video, audio and peer roundups.
- Build partnerships with medical societies, key opinion leaders (KOLs) and influencers to strengthen credibility and diversify content voices.
- 2. Content performance and planning
- Develop content plans that maximise performance, measured as engagement relative to content production cost.
- Use metrics such as click-through rate, dwell time, return visits, quiz interactions and specialty-level engagement to set editorial priorities and identify emerging audience signals.
- 3. Cross-functional leadership
- Partner with the Head of Product to deliver shared KPI targets.
- Work with Product and Marketing to optimise content exposure across existing channels.
- Align editorial initiatives with sales opportunities to support revenue growth without compromising editorial integrity.
- 4. Budget and sourcing
- Allocate budget across content areas (for example news, long-form and education) to maximise audience engagement.
- Source suitable third-party content, from within M3 Group and from external providers, to supplement in-house development.
- Explore and trial the use of AI in content development.
Qualifications
- Senior editorial or content leadership experience in digital media, ideally for professional, healthcare or specialist audiences.
- Track record of growing audience engagement using data and analytics.
- Experience of managing budgets and a team.
- Ability to work effectively with Product, Marketing and Sales colleagues.
- Strong stakeholder management skills, including with clinical and external partners.
- Experience of multi-format content (video, audio, interactive).
- Experience of healthcare or physician audiences.
- Familiarity with AI tools in content workflows.
- Additional Information
About M3 EU
M3 EU is at the forefront of healthcare innovation, offering digital solutions across healthcare, life sciences, pharmaceuticals, and more.
Since our inception in 2000, we’ve seen remarkable growth, fuelled by our mission to utilize the internet for a healthier world and more efficient healthcare systems.
Our success is anchored in our trusted digital platforms that engage physician communities globally, facilitating impactful medical education, precise job placement, and insightful market research.
M3 EU prides itself on a dynamic and innovative work environment where every team member contributes to global health advancements.
Joining M3 EU means being part of a dedicated team striving to make a significant difference in healthcare.
We provide a unique opportunity for you to be at the cutting edge of healthcare innovation, shaping the future in a meaningful career.
Embrace the chance to drive change with M3 EU.
- 25 days annual leave
- Participation in a company bonus scheme linked to personal and company performance
- Pension 4%/4% employee/employer contributions
- Vitality medicalafter probation
- Discounted gym membership
Head of Content in Abingdon employer: M3eu
M3 EU is an exceptional employer that fosters a dynamic work culture focused on innovation and collaboration. Located in the vibrant UK, we offer our employees extensive growth opportunities through professional development and training, alongside competitive benefits that promote work-life balance. Join us to be part of a forward-thinking team dedicated to delivering outstanding client experiences in the digital landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Content in Abingdon
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We think you need these skills to ace Head of Content in Abingdon
Some tips for your application 🫡
Highlight Your Relevant Experience:When applying for a role in health sciences administration, it's super important to spotlight any relevant experience you have in healthcare settings. Whether you've worked in a hospital, a clinic, or any related environment, make sure to detail those roles in your CV – focusing on your responsibilities and achievements that align with the job at M3eu.
Showcase Your Administrative Skills:Administrative skills are key in this field, so don’t hold back! Make sure your CV reflects your proficiency in things like scheduling, data management, and compliance with health regulations. Mention specific software you’ve used, such as patient management systems, as this will demonstrate your hands-on abilities and readiness for the role at M3eu.
Craft a Meaningful Cover Letter:Your cover letter should reflect your passion for the health sciences field and your eagerness to contribute to M3eu. Share a bit about why you’re drawn to this sector, any impactful situations or challenges you’ve encountered, and how they’ve shaped your desire to work in health sciences administration. This personal touch can really set you apart!
Tailor Your Documents to the Job:Don't use a one-size-fits-all approach! Make sure your CV and cover letter are specifically tailored for this role. Highlight any certifications you have relevant to health administration, and ensure you clearly connect your previous roles to the skills needed for the full-time position at M3eu. This way, you're showing them you’ve done your homework and are genuinely interested in being a part of their team.
How to prepare for a job interview at M3eu
✨Showcase Your Administrative Skills
In health sciences administration, being organised is key. Make sure you can demonstrate your skills in managing schedules, paperwork, and data accurately. Be ready to discuss specific tools you've used, like electronic health record systems or scheduling software, and how they improved efficiency in your past experiences.
✨Know Your Regulations
Familiarity with healthcare regulations and compliance is crucial. Brush up on HIPAA, GDPR, or other relevant policies before your interview. We recommend preparing examples of how you've ensured compliance or handled sensitive information in past roles—this will show you're not just knowledgeable but also responsible.
✨Prepare for Scenario Questions
Interviews for administrative roles often involve scenario-based questions to assess your problem-solving skills. Practice responses to common situations you might face, such as dealing with a challenging patient or managing a sudden schedule change. This will not only demonstrate your ability to think on your feet but also highlight your interpersonal skills.
✨Align Your Goals with the Organisation
As a full-time candidate, employers will want to know how your long-term career goals align with their mission. Take some time to research M3eu’s values and be ready to tie your passion for health sciences administration into their objectives. Demonstrating enthusiasm and career alignment can be a game-changer in this competitive field!
