Director, Strategic Accounts in Abingdon

About Doctors.net.uk: Doctors.net.uk, a subsidiary of M3 Inc., is the UK’s largest professional network of doctors. It is a closed community used daily by over 50,000 doctors and has a total membership of more than 245,000. Products include a trusted email communications platform, robust news and educational web pages, world-class sponsored pharmaceutical content and doctors’ user-generated content. The mission is to continually improve these offerings and identify new ways to support doctors throughout their careers.

Overview: The remit is to develop business opportunities and potentials within a portfolio of named accounts (typically 4 to 6). There is significant existing business within these accounts, but the drive is for further growth by greater penetration in Europe and expanding to brands where M3 has limited engagement. The role requires developing meaningful, mutually beneficial relationships with key clients and presenting strategically aligned proposals that add the best value. Promotional Digital Services include edetails, medical education, online closed-loop marketing, hosted content digital advertising, analytics and outcomes.

Main Duties and Responsibilities:

• Target: achieve/exceed revenue and gross margin target
• Giving clear direction to AM/AD to facilitate optimal management of account – weekly prioritisation of opportunities and agreement of clear action plans in consultation with the Project management function
• Development and implementation of a strategic sales plan to meet account targets – where is the business going to come from and how?
• Account Plans: ensure account plans and account reviews for each customer are kept up to date
• Relationships: establish and maintain excellent customer relationships through regular close contact, including face-to-face meetings, telephone and e-mail communication with the ultimate goal of reciprocity with key strategic clients
• The ability to develop a strategic proposal with autonomy – to clearly understand the client’s needs and define the objectives of the program and how this will be achieved. Non-transactional sell, does not present a shopping list
• Retention and growth of existing business and acquisition of new business
• Working with autonomy in an often ambiguous internal dynamic – ability to work in ambiguity and internally network to devise a solution that works for our clients and is deliverable and cost-effective
• Overseeing delivery of successful programmes for your accounts to maximise repeat business and account growth
• Management of sales activities within the market (Pharma and other healthcare sectors – medtech, OTC/X, private sector healthcare, public sector and medical charities)
• Business Understanding: manage a portfolio of customers, gaining an in-depth understanding of their business issues and how M3 can help address them
• Financial reporting: maintain a detailed understanding of the financial status of your portfolio including revenue and billings status
• CRM: manage an accurate personal sales pipeline within the company CRM system
• Forecasting: provide weekly, monthly and quarterly forecasts to the business
• SLA: work closely with account teams to ensure that the customer is receiving the highest level of service and excellent delivery of campaigns
• Communications: actively discuss opportunities within the team to increase the services offered to your portfolio, increasing the revenue generated from it
• Metrics: gather, monitor and analyse campaign performance data, providing detailed and useful information back to the customer
• Cost Management: ensure individual campaigns are delivered within budget tolerances
• Exhibitions: responsible for representing M3 as a delegate at relevant exhibitions, conferences etc.

Qualifications:

• Proven B2B sales/business development excellence within the pharma/healthcare market
• Experience of selling strategically aligned digital solutions to pharma – hunt, propose with dynamism and credibility and a timely close
• Ability to network across all accounts to build and nurture lasting and fruitful relationships – C-suite or otherwise
• Pre-existing network of contacts within pharma/healthcare market

Employee Benefits:

• 25 days annual leave
• Participation in a company bonus scheme linked to personal and company performance
• Group Life Cover 4x salary
• Pension 4%/4% employee/employer contributions
• Vitality Health Insurance after probation
• Staff discount scheme
• Discounted gym membership

About M3 EU: M3 EU is at the forefront of healthcare innovation, offering digital solutions across healthcare, life sciences, pharmaceuticals, and more. Since our inception in 2000, we’ve seen remarkable growth, fuelled by our mission to utilize the internet for a healthier world and more efficient healthcare systems. Our success is anchored in our trusted digital platforms that engage physician communities globally, facilitating impactful medical education, precise job placement, and insightful market research. M3 EU prides itself on a dynamic and innovative work environment where every team member contributes to global health advancements. Joining M3 EU means being part of a dedicated team striving to make a significant difference in healthcare. We provide a unique opportunity for you to be at the cutting edge of healthcare innovation, shaping the future in a meaningful career. Embrace the chance to drive change with M3 EU.