At a Glance
- Tasks: Lead innovative marketing campaigns and boost sales through strategic collaboration.
- Company: Join M3, a global leader in healthcare technology and research solutions.
- Benefits: Enjoy 25 days annual leave, bonus schemes, and discounted gym memberships.
- Other info: Thriving environment with opportunities for personal and professional growth.
- Why this job: Make a real impact in healthcare marketing while working with a dynamic team.
- Qualifications: Experience in CRM platforms, social media planning, and creative campaign development.
The predicted salary is between 40000 - 50000 £ per year.
About M3: A Japanese global leader in the provision of ground-breaking and innovative technological and research solutions to the healthcare industry. The M3 Group operates in the US, Asia, and Europe with over 5.8 million physician members globally via its physician websites which include mdlinx.com, m3.com, research.m3.com, Doctors.net.uk, medigate.net, and medlive.cn. M3 Inc. is a publicly traded company on the Tokyo Stock Exchange (jp:2413, NIKKEI 225) with subsidiaries in major markets including the US, UK, Japan, South Korea, and China, and in 2020 was ranked in Forbes Global 2000 list. The M3 Group provides services to healthcare and the life science industry. In addition to market research, these services include medical education, ethical drug promotion, clinical development, job recruitment, and clinic appointment services.
The role of the Campaign Marketing Manager is to maximise the impact of marketing and PR assets and enable sales funnel growth. Working in close partnership with both marketing and sales you will lead the strategic development and execution of all key account campaigns including social media channels, with a strategy that amplifies complementary campaigns and further leverages marketing and PR collateral to attract leads for sales, whilst also using PR tactics to amplify proprietary data and research findings. The Campaign Marketing Manager will also act as a brand ‘gatekeeper’, ensuring that brand guidelines are followed in all external-facing communication.
Key Responsibilities- Sales Enablement, Demand Generation and Collaboration: Educate and inform the sales team through regular attendance at forecasting meetings, providing insights into campaign performance, lead generation, and customer engagement. Foster a collaborative working relationship between marketing and sales teams, facilitating alignment on goals, strategies, and tactics. Work closely with sales stakeholders to develop account-based marketing plans aimed at achieving their targets, and generate high quality leads.
- Campaign Strategy Development and Execution: Lead the strategic development and execution of key account campaigns in collaboration with sales stakeholders, ensuring alignment with sales targets and objectives. Develop comprehensive account-based marketing plans to drive engagement and conversions within target accounts. Develop and execute strategies to deliver key performance indicators (KPIs), optimising campaign performance across all channels. Utilise analytical reporting to evaluate campaign effectiveness and inform ongoing and future activities. Conduct monthly marketing reviews to track campaign productivity and iterate existing campaigns for continuous improvement.
- CRM Marketing Automation and Content Creation: Take a lead role in CRM marketing automation and daily execution, setting strategy and creating compelling content to nurture leads and drive conversions. Collaborate with internal teams to ensure seamless integration of CRM initiatives with overall marketing campaigns and sales efforts. Oversee the development of compelling campaign creative assets, ensuring alignment with brand guidelines, messaging, and audience preferences.
- Social Media Campaigns and Amplification: Design, plan, and execute complementary social media campaigns to amplify marketing collateral and increase brand visibility. Develop strategies to leverage social media channels effectively, engaging target audiences and driving traffic to key campaign assets.
- Growth Initiatives and Resource Allocation: Drive growth across all M3 market research companies by developing comprehensive marketing campaigns that support their objectives and integrate seamlessly with existing initiatives. Control and measure resources available for specific initiatives, allocating and prioritising resources to maximise return on investment (ROI).
- Experience of working in HubSpot / other CRM platforms with the ability to pivot to Hubspot
- Previous marketing experience, preferably in a B2B environment
- Social media planning experience, especially LinkedIn
- A creative thinker with the capacity to develop engaging campaigns
- Excellent copywriting skills and content creation for web, social media, and email
- Motivated by an exciting and collaborative team environment
- Able to make decisions, take ownership and accept accountability
- Self-motivated and driven with a passion for excellence
- Self-directed worker with the professionalism and focus to work relatively autonomously, albeit with the support of marketing and sales colleagues
- Excellent verbal and written communicator with an eye for detail
- 25 days annual leave
- Participation in a company bonus scheme linked to personal and company performance
- Group Life Cover 4x salary
- Pension 4%/4% employee/employer contributions
- Vitality after probation
- Staff discount scheme
- Discounted gym membership
Campaign Marketing Manager employer: M3 USA
M3 is an exceptional employer, offering a dynamic and collaborative work environment that fosters creativity and innovation in the healthcare technology sector. With a strong focus on employee growth, M3 provides comprehensive benefits including 25 days of annual leave, a bonus scheme, and opportunities for professional development, all while being part of a globally recognised company that values its employees' contributions and well-being.
StudySmarter Expert Advice🤫
We think this is how you could land Campaign Marketing Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best work. This is especially important for a Campaign Marketing Manager role where creativity and strategy are key. Make it easy for potential employers to see what you can do!
✨Tip Number 3
Prepare for interviews by researching the company and its campaigns. Understand their brand voice and recent projects. This will help you tailor your responses and show that you’re genuinely interested in M3 and its mission.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to engage directly with us. Let’s make it happen!
We think you need these skills to ace Campaign Marketing Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Campaign Marketing Manager role. Highlight relevant experience in B2B marketing, social media planning, and CRM platforms like HubSpot. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how your previous experiences make you the perfect fit. Keep it engaging and aligned with our brand voice.
Showcase Your Creativity:As a Campaign Marketing Manager, creativity is key! Include examples of past campaigns you've worked on, especially those that drove engagement and conversions. We love seeing innovative ideas in action!
Apply Through Our Website:Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at M3 USA
✨Know Your Campaigns
Before the interview, dive deep into M3's recent campaigns and marketing strategies. Familiarise yourself with their approach to social media and PR, as well as how they leverage data for lead generation. This will show your genuine interest and help you discuss how you can contribute to their goals.
✨Showcase Your Collaboration Skills
Since the role requires close collaboration with sales and marketing teams, prepare examples of how you've successfully worked in cross-functional teams. Highlight specific instances where your efforts led to improved campaign performance or sales enablement, demonstrating your ability to foster teamwork.
✨Be Data-Driven
M3 values analytical reporting, so come prepared to discuss how you've used data to evaluate campaign effectiveness in your previous roles. Bring examples of KPIs you've tracked and how you've iterated on campaigns based on those insights. This will illustrate your strategic mindset.
✨Master the Brand Guidelines
As a brand 'gatekeeper', understanding and adhering to brand guidelines is crucial. Research M3's branding and messaging style, and be ready to discuss how you would ensure consistency across all marketing materials. This shows that you take brand integrity seriously and are aligned with their vision.
