Campaign Marketing Manager

Company Description

About M3: A Japanese global leader in innovative healthcare solutions, operating in the US, Asia, and Europe with over 5.8 million physician members worldwide. The M3 Group offers services including market research, medical education, ethical drug promotion, clinical development, job recruitment, and clinic appointment services. It is publicly traded on the Tokyo Stock Exchange and has subsidiaries across major markets. In 2020, Forbes ranked it in the Global 2000 list. M3 has offices in Japan, UK, France, Germany, Brazil, Sweden, China, USA, South Korea, and India. M3 Global Research, part of M3 Inc., provides comprehensive market research recruitment and support services globally, reaching respondents in over 70 countries.

Job Description

The Campaign Marketing Manager will maximize marketing and PR assets to drive sales funnel growth. Collaborating closely with marketing and sales teams, the manager will lead the development and execution of key account campaigns, including social media, to attract leads and amplify proprietary data and research findings. The role also involves acting as a brand gatekeeper to ensure brand guidelines are followed in all external communications.

Key Responsibilities

• Sales Enablement, Demand Generation, and Collaboration: Educate and inform sales teams through regular meetings, sharing insights on campaign performance, lead generation, and customer engagement. Foster collaboration between marketing and sales, aligning on goals, strategies, and tactics. Develop account-based marketing plans with sales stakeholders to meet targets and generate high-quality leads.
• Campaign Strategy Development and Execution: Lead the strategic planning and execution of key account campaigns in partnership with sales, ensuring alignment with objectives. Create comprehensive account-based marketing plans to boost engagement and conversions. Implement strategies to meet KPIs and optimize campaign performance across channels. Use analytics to evaluate campaign effectiveness and guide future activities. Conduct monthly reviews to monitor campaign productivity and refine strategies.
• CRM Marketing Automation and Content Creation: Lead CRM marketing automation efforts, setting strategies and creating content to nurture leads and drive conversions. Coordinate with internal teams to integrate CRM initiatives with overall marketing and sales efforts. Oversee the creation of compelling campaign assets aligned with brand guidelines and audience needs.
• Social Media Campaigns and Amplification: Design and execute social media campaigns to amplify marketing collateral and increase brand visibility. Develop strategies to leverage social media channels effectively, engaging target audiences and driving traffic.
• Growth Initiatives and Resource Allocation: Drive growth across all M3 market research companies through comprehensive campaigns supporting their objectives. Manage and prioritize resources to maximize ROI.

Qualifications

• Experience working with HubSpot or other CRM platforms, with the ability to pivot to HubSpot.
• Previous marketing experience, preferably in a B2B environment.
• Social media planning experience, especially on LinkedIn.
• Creative thinker capable of developing engaging campaigns.
• Excellent copywriting and content creation skills for web, social media, and email.
• Motivated by a collaborative team environment.
• Decisive, accountable, and self-motivated with a passion for excellence.
• Ability to work autonomously with professionalism and focus.
• Strong verbal and written communication skills with attention to detail.

Additional Information

• 25 days annual leave
• Participation in a bonus scheme based on performance
• Group Life Cover (4x salary)
• Pension contributions (4%/4%)
• Vitality health benefits after probation
• Staff discount scheme
• Discounted gym membership