Marketing Manager - Real Estate Finance

A fantastic opportunity has arisen for a Marketing Manager within a growing real estate finance brokerage in the North of England.

Marketing Responsibilities:

• Email Campaigns & CRM Management – Experience in creating, scheduling, and managing email marketing campaigns, ensuring high engagement and conversion rates.
• Graphic Design & Branding Awareness – Experience in Canva, or similar tools to create professional marketing materials.
• Social Media Management – Ability to develop and execute social media strategies, create engaging content, and track performance metrics.
• Content Creation & Copywriting – Writing compelling marketing materials, blog posts, press releases, and case studies tailored to the care sector.
• SEO & Website Management – Knowledge of optimising content for search engines and updating the company website with fresh listings and news.

Industry-Specific Knowledge & Research:

• Healthcare and Hospitality Market Research – Ability to track industry trends, competitor analysis, and buyer/seller behaviours within the sectors (Ideal but not a pre-requisite)
• Understanding of Regulatory Landscape – Familiarity with CQC and other regulatory bodies to ensure marketing materials align with industry standards.
• Dealing with Publications – Managing relationships with trade publications, submitting editorial content, and negotiating advertising space.

Lead Generation & Client Engagement:

• Processing Client Registrations – Handling new buyer registrations, verifying NDAs, and onboarding prospects into the CRM system.
• Database Management & Lead Nurturing – Ensuring potential buyers/sellers are engaged through follow-ups, newsletters, and automated workflows.
• Event Planning & Management – Organising networking events, exhibitions, and sponsorship opportunities within the healthcare sector.

Other Essential Skills:

• Strong Communication & Stakeholder Management – Liaising with internal teams, brokers, and external partners to ensure marketing initiatives align with business objectives.