At a Glance
- Tasks: Create exciting digital PR campaigns and build media relationships to boost our brand's online presence.
- Company: Join one of the UK's most loved brands and be part of a dynamic team.
- Benefits: Enjoy a 20% discount, competitive holidays, and exclusive perks.
- Other info: Flexible work environment with excellent training and career growth opportunities.
- Why this job: Make an impact in digital PR while working with a passionate team on creative projects.
- Qualifications: Strong writing skills and experience in digital PR or influencer marketing are essential.
The predicted salary is between 30000 - 40000 £ per year.
As one of the UK’s most loved brands, we are looking for a Digital PR Executive to support the continued growth of our SEO performance through digital PR and link‑building activity.
Responsibilities
- Research and plan creative campaigns that excite the media to link back to key categories of the website while adhering to brand guidelines.
- Write press materials and outreach emails that are engaging and SEO‑optimised.
- Source relevant press contacts and continually expand the internal media list, managing relationships with journalists.
- Acquire high‑quality backlinks through Digital PR tactics, including campaigns, reactive PR, and link reclamation, while minimising affiliate link acquisition.
- Amplify campaigns through influencers to reach more customers and increase traffic to the website.
- Work with Press Officers and social media teams to optimise press materials, ensuring maximised link opportunities.
- Spend each week monitoring industry news, the media landscape and social media to understand trends and opportunities for Digital PR.
Qualifications
- Excellent written and communication skills, with a high standard for press materials.
- Demonstrable experience in digital PR or influencer marketing, with proven results in media placements and campaign KPIs.
- Strong organisational and time‑management skills.
- Experience using media databases such as Muckrack, Press Loft, Buzzstream and SEO tools like Ahrefs.
- Experience in complex fashion, beauty or homeware retail business with high SEO traffic.
Benefits
- 20% colleague discount on all M&S products and many third‑party brands.
- Competitive holiday allowance.
- Strong pension and life assurance.
- Tailored induction and training support.
- Exclusive perks and savings through the M&S Choices portal.
- Market‑leading family policies, including parental, adoption and neonatal leave.
- 24/7 wellbeing support, including virtual GP access and mental health services.
- One paid volunteer day a year to support a cause that matters.
Digital PR Executive in City of Westminster employer: M& S
As a leading name in the retail sector, we pride ourselves on fostering a vibrant work culture that champions creativity and collaboration. Our Digital PR Executive role offers not only competitive benefits like a generous colleague discount and robust family policies but also ample opportunities for professional growth within a supportive environment. Join us in our mission to connect with customers through innovative digital campaigns while enjoying a fulfilling career in a company that values your contributions.
StudySmarter Expert Advice🤫
We think this is how you could land Digital PR Executive in City of Westminster
✨Get Involved in PR Events
Dive into local PR meetups and workshops. Events like these are perfect for getting your face out there, chatting with industry pros, and spotting potential job openings at companies like M& S. Plus, it’s a fantastic way to learn about trends and make lasting connections.
✨Showcase Your PR Skills
Start building your personal brand as a PR ace. Use platforms like Twitter and LinkedIn to share your thoughts on current events or PR campaigns you admire. Tagging companies you want to work for, like M& S, can catch their eye—especially if your insights resonate!
✨Leverage Your Network
Reach out to friends, family, or connections in the PR field. Even a casual chat can lead to opportunities. If you've got mutual contacts, ask for introductions when applying. Personal recommendations can give your application a nice little boost!
✨Tailor Your Approach
When applying for a full-time PR role, make sure to research M& S inside and out. Understanding their campaigns, values, and style allows us to directly align our application and impress during interviews. Don't hesitate to apply through our website—going direct can make a real difference!
We think you need these skills to ace Digital PR Executive in City of Westminster
Some tips for your application 🫡
Get Your Story Straight:In public relations, storytelling is everything! Make sure your CV highlights your experience in crafting compelling narratives and managing media relations. Share specific examples of campaigns you've worked on, and don’t forget to include any press coverage you've generated—it's impressive proof of your skills!
Show Off Your Communication Skills:Since PR is all about communication, we want to see your best writing samples. Include pieces like press releases, blog posts, or social media content that you've created. This gives us a taste of your voice and your ability to convey messages clearly and effectively, which is crucial for a role in this field.
Tailor Your Cover Letter:Your cover letter should be more than just a recap of your CV; it’s your chance to shine! Emphasise why PR excites you and how your background fits with the mission of M& S. Show us that you’ve done your homework and speak to why you’re passionate about the work we do.
Connect the Dots:When you’re writing your application, think about how your past experiences link to the responsibilities of the role. Mention any internships, volunteer work, or projects that involved public speaking, event planning, or strategic communication. This will help us see how you can seamlessly bring your skills into a full-time position at M& S.
How to prepare for a job interview at M& S
✨Master the Art of Storytelling
In public relations, storytelling is key. We should prepare compelling narratives about past campaigns or projects we’ve worked on. Think about how we can illustrate our impact and creativity in those stories—be ready to discuss specific examples that showcase our skills in managing media relationships and crafting messages.
✨Know Your PR Tools Inside Out
Familiarity with PR tools like Cision or Meltwater is crucial. We need to be able to discuss how we’ve used these tools in past roles or projects. If we've worked on media lists, press releases, or analytics reports, let’s have those experiences ready to share along with metrics we’ve achieved to back up our claims.
✨Stay Current with Industry Trends
We’ve got to stay sharp on the latest trends and events impacting the public relations field. Having a few insights ready about recent campaigns or shifts in media landscapes can show that we’re engaged and knowledgeable. This will also help us make connections between our experiences and the current state of the industry.
✨Showcase Our Versatility
As full-time PR professionals, we need to demonstrate our adaptability. Be ready to talk about how we've handled challenging situations, managed crises, or adapted strategies on the fly. Employers will appreciate our ability to pivot and find solutions under pressure, so let’s have those scenarios at our fingertips to discuss.
