M-KOPA is seeking a Senior CRM Manager to design and scale lifecycle marketing systems that drive retention, upsell and customer lifetime value for millions of everyday earners across Africa.
Build lifecycle CRM from the ground up for four markets (Kenya, Nigeria, Uganda, Ghana), owning automated journeys in Braze, CleverTap, MoEngage and similar tools; measure CLV growth and retention, with opportunities to explore gamification and loyalty mechanics for higher engagement.
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Remote Senior Lifecycle CRM Lead - Retention & Growth employer: M Kopa
M-KOPA is an exceptional employer that champions innovation and growth in a fully remote environment, allowing you to work flexibly while making a significant impact across multiple African markets. With a strong focus on employee development, you'll have the opportunity to build cutting-edge CRM infrastructure and collaborate with diverse teams, ensuring your contributions lead to meaningful customer engagement and retention. Join us to be part of a dynamic culture that values creativity and empowers you to drive real change.
