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- Tasks: Design and execute automated customer journeys to boost activation and retention.
- Company: Leading UK FinTech company focused on financial inclusion.
- Benefits: Fully remote work, competitive salary, and opportunities for career advancement.
- Why this job: Make a real impact on customer growth across Africa while advancing in FinTech.
- Qualifications: 5+ years in lifecycle marketing with a strong track record in driving metrics.
- Other info: Join a dynamic team dedicated to unlocking financial opportunities.
The predicted salary is between 42000 - 84000 £ per year.
A leading FinTech company in the UK is seeking a Lifecycle Growth Lead to drive customer activation and retention for millions across Africa. In this fully remote role, you'll design and execute automated customer journeys, utilize multi-channel marketing strategies, and lead A/B testing initiatives.
The ideal candidate has over 5 years of experience in lifecycle marketing with a proven record of driving metrics that influence profitability and customer growth. Join to unlock financial inclusion while advancing your career in FinTech.
Remote FinTech Lifecycle Growth Lead employer: M-KOPA
Contact Detail:
M-KOPA Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Remote FinTech Lifecycle Growth Lead
✨Tip Number 1
Network like a pro! Reach out to people in the FinTech space on LinkedIn or at industry events. We can’t stress enough how valuable personal connections can be in landing that dream role.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your previous lifecycle marketing campaigns and results. We want to see how you’ve driven customer activation and retention in the past!
✨Tip Number 3
Prepare for interviews by practising common questions related to lifecycle marketing. We recommend using the STAR method to structure your answers, highlighting your experience with A/B testing and multi-channel strategies.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Remote FinTech Lifecycle Growth Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Lifecycle Growth Lead. Highlight your experience in lifecycle marketing and any specific metrics you've driven that align with our goals at StudySmarter.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about FinTech and how your skills can help drive customer activation and retention. Be genuine and let your personality come through.
Showcase Your A/B Testing Experience: Since this role involves leading A/B testing initiatives, make sure to include examples of tests you've conducted in the past. Share the results and what you learned from them – we love data-driven insights!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to join our team at StudySmarter.
How to prepare for a job interview at M-KOPA
✨Know Your FinTech Stuff
Make sure you brush up on the latest trends in FinTech, especially those related to customer activation and retention. Familiarise yourself with key metrics that influence profitability and customer growth, as these will likely come up during your chat.
✨Showcase Your A/B Testing Skills
Be ready to discuss your experience with A/B testing initiatives. Prepare specific examples of tests you've run, what you learned from them, and how they impacted customer journeys. This will demonstrate your hands-on expertise in lifecycle marketing.
✨Multi-Channel Marketing Mastery
Since the role involves utilising multi-channel marketing strategies, think about how you've successfully integrated different channels in past campaigns. Be prepared to share your approach and the results you achieved, as this will highlight your strategic thinking.
✨Prepare Questions That Matter
Have a few thoughtful questions ready for your interviewers. Ask about their current challenges in customer retention or how they measure success in their automated customer journeys. This shows your genuine interest in the role and helps you assess if it's the right fit for you.
