At a Glance
- Tasks: Design growth systems to maximise customer lifetime value and drive retention across Africa.
- Company: Join M-KOPA, a leading FinTech transforming lives through financial inclusion.
- Benefits: Enjoy remote work, professional development, and family-friendly policies.
- Other info: Be part of a globally recognised company with a mission for social change.
- Why this job: Make a real impact by creating systems that empower millions in Africa.
- Qualifications: Experience in strategic growth marketing and CRM execution required.
The predicted salary is between 36000 - 60000 £ per year.
Join our expanding Product Growth team! We are actively recruiting Senior Growth Marketing Managers as we continue to scale our growing FinTech division at M-KOPA. You will architect the growth systems that maximise customer lifetime value and drive retention economics to unlock financial inclusion for millions across Africa.
The Impact
- You will design the retention and up-sell infrastructure that drives measurable customer lifetime value and revenue growth whilst creating financial inclusion for Africa's traditionally excluded.
- Your success will be measured in LTV growth, up-sell revenue, retention economics, and payback periods - not open rates or click-throughs.
- Design the frameworks that move customers from their first smartphone purchase (entry point) to digital loans, health insurance, and bundle services - triggered by payment behaviour.
- Your frameworks will scale across Kenya, Nigeria, Uganda, Ghana, and South Africa.
The Opportunity
- Build growth infrastructure, not just campaigns: You will architect the segmentation frameworks, experimentation roadmaps, and growth operating systems that M-KOPA's Product, Operations, and Commercial teams use to drive activation, retention, and up-sell across 5 African markets.
- Strategic partner to senior leadership & Product: You will work directly with our senior leadership on strategy, product roadmap decisions, and commercial performance.
- Transform CRM from support channel to growth engine: Design the frameworks that move customers from entry products to high-value bundles based on payment behaviour and engagement signals.
Why You'll Love This Role
- Real autonomy: You will have the freedom to design experiments, build your own frameworks, and shape how we approach growth across 5 markets.
- Direct impact you can see: Your campaigns will directly improve lives - customers will use your up-sell systems to access their first loan, first health insurance, first device upgrade.
- Career acceleration: Work at the intersection of product, commercial, and marketing in one of Africa's fastest-growing fintechs.
- Build something new: This isn't optimising someone else's playbook - you're creating the growth infrastructure from scratch.
What You'll Do
This role blends strategic leadership with hands-on execution. You will partner with senior leadership and Product teams to shape business strategy, then personally validate your strategies by building campaigns in CRM platforms.
Your Core Responsibilities
- Design and own the growth operating system: Build the segmentation frameworks, experimentation roadmaps, and measurement infrastructure that Product, Operations, and Commercial teams use to drive retention and up-sell across M-KOPA.
- Architect behavioural trigger-based up-sell systems: Design the retention and lifecycle programmes that move customers from entry products to high-value bundles.
- Validate strategies by building campaigns yourself: Personally build and deploy automated customer journeys in CleverTap/Braze.
- Influence product and pricing strategy with customer insights: Translate CRM experiments and retention economics into product feature recommendations.
- Scale what works into repeatable playbooks: Turn successful experiments into documented frameworks and systems.
Your Environment
- CRM/Lifecycle Tools: CleverTap, Braze, MoEngage, Customer.io, Iterable, or Salesforce Marketing Cloud.
- Analytics: GA4, Mixpanel, Amplitude, Looker (or similar).
- Channels: WhatsApp, SMS, push notifications, in-app messaging, telesales, and integrated Direct Sales Agent networks.
- Data: Proprietary customer insights spanning millions of transactions across 5 African markets.
What You Need
- LTV and business economics mindset: The type of marketer who gets excited about maximising customer lifetime value.
- Strategic growth leadership with hands-on CRM execution: Built systems and transformed CRM capabilities.
- Behavioural trigger-based up or cross-sell expertise: Designed systems that move customers from entry products to higher-value offerings.
- Rigorous experimentation methodology: Run tests with clear hypotheses, control groups, and statistical rigour.
Location & Benefits
- Fully remote role within UTC -1 to UTC +3 time zones.
- Work with diverse teams across UK, Europe, and Africa.
- Professional development programs and coaching partnerships.
- Family-friendly policies and flexible working arrangements.
- Well-being support and career growth opportunities.
Our Mission
We create financial inclusion for the traditionally excluded through a fair, flexible, customer-centric financing model.
Our Impact
- Connected: 2.5 million first-time mobile internet users connected.
- Prosperous: 62% of customers use M-KOPA smartphones for income generation.
- Green: 2.1 million tonnes of CO2 avoided through clean energy products.
Why M-KOPA?
At M-KOPA, we empower our people to own their careers through diverse development programs, coaching partnerships, and on-the-job training.
M-KOPA is an equal opportunity and affirmative action employer committed to assembling a diverse, broadly trained staff. Women, minorities, and people with disabilities are strongly encouraged to apply.
Senior Growth Marketing Manager - Retention & LTV in London employer: M Kopa
M-KOPA is an exceptional employer that fosters a collaborative and innovative work culture, empowering employees to make a meaningful impact across Africa. With a focus on professional growth, team members benefit from continuous learning opportunities and the chance to lead cutting-edge projects in a fully remote environment. Join us to be part of a mission-driven company that values your contributions and supports your career development.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Growth Marketing Manager - Retention & LTV in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. The more connections you make, the better your chances of landing that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their mission and values, especially how they relate to financial inclusion. This will help you stand out as someone who truly gets what they're about.
✨Tip Number 3
Showcase your skills through real-life examples. Be ready to discuss specific projects where you've maximised customer lifetime value or improved retention. This will demonstrate your hands-on experience and strategic mindset.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in being part of our mission at M-KOPA.
We think you need these skills to ace Senior Growth Marketing Manager - Retention & LTV in London
Some tips for your application 🫡
Show Your Passion for Growth:When writing your application, let your enthusiasm for growth marketing shine through! We want to see how you can architect systems that drive customer lifetime value and retention. Share specific examples of your past successes in this area.
Be Data-Driven:We love numbers! Make sure to highlight your experience with data analysis and how it has influenced your marketing strategies. Talk about the metrics that matter, like LTV and retention economics, to show us you're all about measurable impact.
Tailor Your Application:Don’t just send a generic application. Tailor your CV and cover letter to reflect the specific skills and experiences that align with our job description. Show us how your background makes you the perfect fit for building growth infrastructure at M-KOPA.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re serious about joining our team and making a difference in financial inclusion!
How to prepare for a job interview at M Kopa
✨Know Your LTV Metrics
Before the interview, brush up on customer lifetime value (LTV) metrics and how they relate to retention economics. Be ready to discuss how you've previously maximised LTV in your past roles, as this will show that you understand the core of what M-KOPA is looking for.
✨Showcase Your Hands-On Experience
Prepare to share specific examples of how you've built growth systems from scratch. Highlight any experience with CRM tools like CleverTap or Braze, and be ready to explain how you’ve transformed CRM capabilities into strategic revenue engines.
✨Demonstrate Strategic Thinking
Think about how your insights have shaped business strategies in the past. Be prepared to discuss how you’ve influenced product and pricing strategies based on customer insights, as this aligns perfectly with the role's expectations.
✨Be Ready for Rigorous Experimentation Talk
Brush up on your experimentation methodology. Be ready to explain how you've run tests with clear hypotheses and control groups, and how you’ve used statistical rigour to distinguish meaningful results. This will show that you can validate strategies effectively.
