At a Glance
- Tasks: Lead growth strategies and create compelling content for a premium wellness and beauty brand.
- Company: Join Lyvida, a pioneering brand at the intersection of transformation and lifestyle.
- Benefits: Be part of a dynamic team with opportunities for creativity and impact.
- Other info: Ideal for those passionate about building meaningful brands from the ground up.
- Why this job: Shape the future of a brand while engaging with culture and community.
- Qualifications: Experience in growth, content, or audience development in premium brands.
The predicted salary is between 60000 - 80000 € per year.
Lyvida is building a new category at the intersection of transformation, wellness, beauty, fashion, and cinematic education. Lyvida is designed to deliver transformation. We are creating a premium ecosystem where world-class expertise, storytelling, lifestyle, and community converge to help people evolve how they live, look, perform, and think. Alongside Lyvida, we are also incubating VALEVI, an emerging premium mineral hydration concept positioned at the intersection of wellness, beauty, focus, and elevated daily rituals.
We are currently looking for a Founding Growth & Content Lead to help shape the next phase of our growth, positioning, and audience development. This is not a traditional social media role. We are looking for someone who understands:
- Cultural momentum
- Premium brand positioning
- Audience psychology
- Storytelling
You will help architect how Lyvida and VALEVI are perceived, discovered, and desired. Lyvida’s primary audience focus is the United States market, while growth across the UK and Europe will initially be approached more organically and community-led. The team is currently based in London.
Responsibilities
- Develop and execute audience growth strategies across Instagram, TikTok, YouTube, and emerging platforms
- Build pre-launch and post-launch momentum through short-form storytelling, founder-led content, and community-driven growth
- Help shape the positioning and emotional narrative of Lyvida and VALEVI
- Coordinate and optimise content pipelines, launches, and growth experiments
- Manage and analyse paid and organic performance metrics including CAC, conversion, retention, engagement, and audience behaviour
- Work closely with founders, creatives, editors, and community teams to create cohesive brand ecosystems
- Identify culturally relevant opportunities, partnerships, creators, and distribution channels
- Contribute strategic thinking around retention, identity, aspiration, and brand perception
- Support creator collaborations, luxury positioning initiatives, and early-stage brand desirability strategies
Who You Are
- You think beyond “posting content”
- You understand how modern brands create emotional pull and cultural relevance
- You are both analytical and creatively intelligent
- You understand audience psychology, storytelling, and conversion mechanics
- You have experience building or growing premium, lifestyle, wellness, creator, fashion, luxury, or culturally driven brands
- You are highly proactive, founder-minded, and comfortable operating in ambiguity
- You care deeply about aesthetics, positioning, and brand coherence
- You understand that early-stage growth is about learning velocity and momentum, not vanity metrics
- You are capable of questioning assumptions, improving systems, and proposing stronger strategic alternatives rather than simply executing instructions
- You think in outcomes, not tasks
- You are comfortable contributing ideas, challenging weak approaches constructively, and helping refine direction through intelligent execution
Ideal Experience
- Growth, content, or audience development experience in startups, luxury, wellness, media, beauty, fashion, creator economy, or premium consumer brands
- Strong understanding of TikTok, Instagram Reels, YouTube Shorts, and performance-driven storytelling
- Experience working with creators, communities, partnerships, or premium consumer audiences
- Familiarity with paid social, retargeting, funnel optimisation, and audience analytics
- Understanding of luxury, aspiration-driven, or emotionally positioned consumer brands is highly valued
Important
This role is ideal for someone excited by building something meaningful from the ground up. We are not looking for a traditional corporate marketer. We are looking for someone capable of helping shape the emotional and cultural trajectory of an emerging brand ecosystem.
Application Requirement
Please include:
- Examples of brands, creators, or communities you believe have built exceptional emotional engagement and why
- A short outline describing how you would approach the first 90 days of growth for Lyvida
- Links to previous work, campaigns, brands, or projects you have helped grow
Growth & Content Lead in London employer: Lyvida TV
At Lyvida, we pride ourselves on being an innovative employer that fosters a dynamic and collaborative work culture in the heart of London. As a Growth & Content Lead, you will have the unique opportunity to shape the narrative of our premium brands while working alongside passionate founders and creatives. We offer a supportive environment that encourages personal and professional growth, with a focus on meaningful contributions to the wellness and lifestyle sectors.
StudySmarter Expert Advice🤫
We think this is how you could land Growth & Content Lead in London
✨Tip Number 1
Get to know the brand inside out! Dive deep into Lyvida and VALEVI's ethos, values, and target audience. This will help you tailor your approach and show how you can contribute to their growth.
✨Tip Number 2
Network like a pro! Connect with industry folks on LinkedIn or at events. Building relationships can open doors and give you insights into what’s hot in the wellness and beauty space.
✨Tip Number 3
Show off your storytelling skills! Prepare a few examples of how you've used storytelling to engage audiences in the past. This is key for a role that’s all about emotional connection and cultural relevance.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team!
We think you need these skills to ace Growth & Content Lead in London
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for the role shine through! We want to see how excited you are about building something meaningful and how you connect with our vision at Lyvida.
Be Specific:Don't just tell us you have experience; show us! Use concrete examples from your past work that demonstrate your understanding of audience psychology, storytelling, and premium brand positioning. We love details!
Think Strategically:In your outline for the first 90 days, think about how you would approach growth creatively and analytically. We’re looking for someone who can blend strategy with storytelling, so make sure to highlight your thought process.
Links Matter:Make it easy for us to see your previous work by including links to campaigns or projects you've contributed to. This helps us understand your style and how you’ve driven engagement in the past. Remember, we want to see your best work!
How to prepare for a job interview at Lyvida TV
✨Know Your Audience
Before the interview, dive deep into understanding Lyvida's target audience. Research their preferences, behaviours, and what resonates with them emotionally. This will help you articulate how your strategies can effectively engage and grow this audience.
✨Showcase Your Storytelling Skills
Prepare examples of how you've used storytelling to create emotional connections in previous roles. Be ready to discuss specific campaigns or content that successfully engaged audiences, especially in the wellness and lifestyle sectors.
✨Demonstrate Analytical Thinking
Lyvida values a blend of creativity and analytics. Come prepared with insights from past experiences where you've used data to inform your growth strategies. Highlight how you’ve measured success through metrics like CAC and engagement rates.
✨Embrace the Brand's Vision
Familiarise yourself with Lyvida and VALEVI’s brand ethos and positioning. Be ready to discuss how you would contribute to shaping their narratives and community-driven growth. Show enthusiasm for building something meaningful and innovative.
