At a Glance
- Tasks: Lead the future of fashion discovery with AI and personalisation.
- Company: Join Lyst, a global fashion shopping platform redefining how we shop.
- Benefits: Enjoy competitive pay, generous holidays, and a clothing allowance.
- Other info: Collaborative culture with flexible working and a focus on diversity.
- Why this job: Shape the next generation of fashion search and make a real impact.
- Qualifications: Experience in product management, especially in e-commerce and AI.
The predicted salary is between 80000 - 100000 £ per year.
Lyst is a global fashion shopping platform founded in London in 2010, catering to over 160M shoppers per year. We curate pieces from 27,000 of the world's leading brands and stores. In 2025, Lyst joined forces with Zozo, operators of Zozotown (Japan’s leading fashion e-commerce platform). This partnership marks a bold new era for Lyst as we accelerate our ambition to redefine the future of fashion shopping through AI, personalisation, and cutting-edge technology.
Lyst is building the world’s most compelling fashion discovery experience. The Discovery team sits inside our Transforming the Customer Experience product group and is at the centre of how people find, explore and fall in love with fashion on Lyst. This is the team leading our work on AI Search, natural language refinement, ranking, personalisation and the next generation of fashion-aware shopping journeys.
Search in fashion is changing fast. People no longer just type “black dress”. They search with mood, context, occasion, taste and intent: “something minimal for a summer wedding”, “trainers like these but less obvious”, “quiet luxury work bags under £500”. Our job is to make Lyst understand what they mean – and help them discover products they could not have found anywhere else.
We’re looking for a Senior Product Manager to help define and build that future. Discovery is one of the most important product bets at Lyst. The market is moving from keyword search to conversational, personalised and AI-assisted shopping. Our product already frames AI Search as a central part of that shift, with live experimentation around natural, expressive search and LLM-led intent interpretation. The wider market is moving the same way, with memory-aware, follow-up-led product discovery becoming a standard interaction model across AI shopping surfaces.
This role is a chance to build what fashion discovery should become next: more visual, more personal, more expressive and much more intelligent than a grid of products behind a search box. And you get to drive that change.
Responsibilities:
- You’ll lead the Discovery roadmap, from AI Search and refinement through to personalisation, ranking and new discovery surfaces.
- You’ll decide how Lyst should understand fashion intent: the language users use, the signals they give us, the products they engage with, and the moments where they need inspiration rather than a literal search result.
- You’ll partner closely with Engineering, Design, Data Science, Analytics and Research to turn ambiguous customer problems into sharp product bets, high-quality experiments and scalable product experiences.
- You’ll shape how AI shows up in the product – not as a novelty, but as a materially better way to search, refine, browse and discover fashion.
- You’ll use data and research to understand whether we are genuinely improving discovery: better search success, stronger engagement, more high-intent actions, more repeat usage and ultimately more orders.
What you'll work on:
- The roadmap is evolving, but likely areas include:
- AI Search and natural language refinement.
- Search personalisation and fashion-aware ranking.
- Multimodal discovery, including image-led search and visual drill-downs.
- Inspirational query responses and richer discovery journeys.
- Reducing dead ends in search, including zero-results journeys, poor relevance and overly literal matching.
- Using Lyst’s fashion data to make discovery feel more intelligent, more personal and more culturally aware.
Requirements:
- You’re a Senior Product Manager who has worked on complex consumer product experiences – ideally search, discovery, recommendations, personalisation, marketplaces, e-commerce, AI products and/or mobile apps.
- You’re highly customer-led, but not vague about it. You know how to combine user research, behavioural data, experiment results and product judgement to make strong calls.
- You’re comfortable with technical ambiguity. You can work with engineers and data scientists on AI, ranking, search quality and relevance without needing to be the technical expert yourself.
- You have excellent product taste. You care about making discovery feel magical, not just functional.
- You can simplify complexity. Fashion discovery has messy data, subjective intent, commercial constraints and edge cases everywhere. You can turn that into a roadmap people understand and believe in.
- You’re commercially sharp. You know that great discovery should inspire users, but also move meaningful business metrics.
- You’re excited by fashion, culture and how people shop – not just by the mechanics of search.
Benefits:
- Our Ways of Working: We all come into the office on Tuesdays and Thursdays, with the option to work remotely or come into the office on the other days. We believe that in person collaboration and community spirit is super important, which is why we spend some of our time in the office and some of our time at home.
- Time Off: In addition to the 8 statutory bank holidays, you will receive 29 holidays per year. Lyst’s holiday year runs from 1 April to 31 March.
- Competitive Family Leave Package: This includes Enhanced Family Leave for those eligible, paid Time off for Dependents and Support for Fertility Treatment & Loss.
- Clothing Benefit: We want you to enjoy using the Lyst app and site as much as our customers, so we provide you with a clothing allowance to use on Lyst every year. This starts at £250 when you join and increases up to £1,000 with your length of service.
- Private Healthcare: Our healthcare provider is Vitality. Your health is important to us which is why we offer all employees a comprehensive healthcare scheme from the day you start.
- Training Allowance: We’re big on continuous learning and growth, so all employees are currently entitled to an annual training allowance of £1,000. This can be used to attend conferences, industry events, training courses and to purchase resources.
- Pension Scheme: Our pension provider is The People’s Pension. We offer a minimum employee contribution of 5% and 3% employer contribution.
- Eye Tests and Vouchers: Employees can make a saving on their eye test and glasses through our chosen provider. You’ll receive a free eye test every year and a discount towards glasses.
- Cycle-to-Work Scheme: Lyst will purchase a bicycle from your chosen retailer, you will then receive a voucher to pick up your bicycle from them.
- Transport Season Ticket Loan: Employees can apply for an interest free season ticket loan to support your travel to work.
- Social Events: Frequent company wide social events including Christmas & summer parties, sports days, themed drinks, quizzes, cook alongs, as well as smaller team socials. We also have plenty of interest based groups such as football, running club, book club, culinary and more.
We want to build a world where fashion works for everyone, and we want teams that are just as inclusive. Diversity and inclusion is an integral part of our culture at Lyst. We recognise and celebrate the value and impact diversity brings to our company and are committed to ensuring this is a consistent focus, for which we are held to account. We are committed to treating all applicants fairly and equally, and encourage candidates from all backgrounds to apply for this role. We are happy to talk about flexible working arrangements.
Don’t meet every single requirement? Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single qualification. At Lyst we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
Senior AI Product Manager, Fashion Discovery in London employer: Lyst
Lyst is an exceptional employer that fosters a dynamic and collaborative work culture, perfect for innovative marketers looking to make a significant impact in the fashion industry. With a focus on employee growth and development, Lyst offers unique opportunities to engage with diverse stakeholders while driving full-funnel marketing strategies in a vibrant London setting, renowned for its rich fashion heritage. Join us to be part of a forward-thinking team that values creativity and results, all while enjoying the benefits of working in one of the world's fashion capitals.
StudySmarter Expert Advice🤫
We think this is how you could land Senior AI Product Manager, Fashion Discovery in London
✨Get Down to the Fashion Events
Dive headfirst into local fashion shows, trade fairs, and networking events. These are golden opportunities to meet industry pros and showcase your passion for the industry in person. Plus, it gives you the chance to chat about potential roles at places like Lyst!
✨Join Fashion-Focused Communities
Become a part of online fashion communities on platforms like Instagram or Pinterest. Participate in discussions and share your insights on trends or your personal style journey. It’s a great way to get noticed by brands looking to fill positions, including Lyst.
✨Craft a Rock-Solid Portfolio
Since you're aiming for a full-time gig, your portfolio should reflect not just your best work but also your personality. Whether it’s lookbooks, design sketches, or styling projects, make sure it screams 'you' and includes a bit about why you’d be a perfect fit for Lyst.
✨Leverage Your University Connections
If you’re fresh out of university, don’t underestimate your career services. They often have partnerships with fashion companies for internships and entry-level roles. Use this to your advantage and connect with them to find any openings at Lyst!
We think you need these skills to ace Senior AI Product Manager, Fashion Discovery in London
Some tips for your application 🫡
Showcase Your Style:In the fashion-apparel industry, your personal style and understanding of current trends are crucial. Make sure your CV and cover letter reflect your unique fashion sense – use visuals if you can and highlight any fashion-related experiences or projects that show off your flair!
Highlight Relevant Experience:When you're applying for a full-time role, be sure to focus on any past roles or internships in fashion that’ve honed your skills. Whether that's working in retail, fashion design, or marketing, quantify your achievements and show how they relate to the role at Lyst.
Include a Strong Portfolio:An impressive portfolio is key in fashion! Make sure to include a link to your online portfolio in your CV, showcasing your best work, be it designs, campaigns, or styling projects. This is your chance to let your creativity shine and demonstrate your abilities to Lyst!
Craft a Standout Cover Letter:Use your cover letter to weave in your passion for fashion and the specific reasons you want to work at Lyst. Share your vision of how you'd contribute to their brand and why you're excited about their work. Tailoring this will make you stand out from the crowd!
How to prepare for a job interview at Lyst
✨Showcase Your Style Portfolio
For a role in the fashion-apparel industry, having a well-curated portfolio is essential. Ensure you include your best work that reflects your style and creativity, whether it's sketches, lookbooks, or completed designs. Be ready to discuss your design process and the inspirations behind your pieces!
✨Know the Latest Trends and Brands
Being well-versed in current fashion trends and influential brands can give you a leg up in the interview. Get familiar with what’s trending in the market and know your competitors. This shows your passion for the industry and helps you connect your work experience to current fashion trajectories.
✨Demonstrate Your Collaboration Skills
In a full-time fashion role, collaboration is key, whether you’re working with designers, marketers, or suppliers. Be prepared to share experiences where you successfully worked as part of a team or navigated challenges with colleagues. This will highlight your ability to adapt and thrive in a fast-paced environment.
✨Dress the Part
This might sound obvious, but in fashion, how you present yourself is part of your brand. Wear something that represents your personal style while still aligning with the company’s aesthetic. It’s a great way to show you understand the industry's essence and can embody the brand’s image!