App Marketing Executive in London

Lyst is a global fashion shopping platform founded in London in 2010, catering to over 160M shoppers per year. We curate pieces from 27,000 of the world's leading brands and stores. In 2025, Lyst joined forces with Zozo, operators of Zozotown (Japan’s leading fashion e-commerce platform). This partnership marks a bold new era for Lyst as we accelerate our ambition to redefine the future of fashion shopping through AI, personalisation, and cutting-edge technology.

We’re looking for a hands-on, data driven App Marketing & Paid Social Executive to support the growth of our app user acquisition programme. This role is ideal for someone who loves to get analytical, and is detail oriented. You’ll be building, managing and optimising campaigns, analysing performance, spotting issues quickly, and making confident, data-led decisions. You will work across key app growth channels including Meta, Apple Search Ads and Google UAC, helping us drive efficient acquisition, scale what works, and improve campaign performance. This role would suit someone with experience in app performance marketing who wants to deepen their expertise in mobile growth, attribution, testing and paid media.

Responsibilities:

• Manage the day-to-day execution of app acquisition campaigns across Meta, Apple Search Ads and Google UAC.
• Monitor campaign performance closely and make ongoing optimisation decisions across bids, budgets, audiences, creative inputs and campaign structure.
• Analyse performance at a granular level, using metrics such as installs, CPA, CAC, ROAS, retention and downstream conversion behaviour to identify what is driving results.
• Support budget pacing and investment decisions, helping ensure spend is directed toward the highest-impact opportunities.
• Work closely with creative and cross-functional partners to test messaging, formats, audiences and campaign approaches in a structured way.
• Maintain clear performance reporting, turning campaign data into simple, practical recommendations for both technical and non-technical stakeholders.
• Help identify and troubleshoot tracking, attribution or data-quality issues in partnership with internal teams and external platforms.
• Support experimentation across channels, audiences, creatives and landing/app journeys to improve efficiency and scale.
• Stay current on platform changes, privacy developments, attribution shifts and app marketing best practice.

Requirements:

• Solid experience in app performance marketing, paid social and mobile user acquisition.
• Hands-on experience managing campaigns in Meta Ads Manager.
• Exposure to Apple Search Ads and Google UAC.
• Strong analytical skills and a genuine comfort with numbers, performance data and commercial decision-making.
• Ability to interpret campaign performance beyond surface metrics and explain what is happening, why it is happening, and what should happen next.
• Experience using or working with MMPs such as AppsFlyer, Adjust or Branch.
• Confidence using reporting and BI tools such as Looker and Excel.
• Strong attention to detail, good judgement, and a proactive approach to account management.
• Clear communication skills and the ability to work well with multiple stakeholders.
• Exposure to incrementality testing, creative testing frameworks or app funnel optimisation.
• Good understanding of mobile measurement, attribution (LTV/CAC, privacy-related app measurement concepts such as SKAN, ATT and post-IDFA attribution challenges).

Nice to have:

• Experience in ecommerce, marketplace, fashion, retail or another high-volume performance marketing environment.
• Experience working across both app and web performance marketing.

Benefits:

• Our Ways of Working: We all come into the office on Tuesdays and Thursdays, with the option to work remotely or come into the office on the other days.
• Time Off: In addition to the 8 statutory bank holidays, you will receive 29 holidays per year.
• Competitive Family Leave Package: This includes Enhanced Family Leave for those eligible, paid Time off for Dependents and Support for Fertility Treatment & Loss.
• Clothing Benefit: We provide you with a clothing allowance to use on Lyst every year.
• Private Healthcare: We offer all employees a comprehensive healthcare scheme from the day you start.
• Training Allowance: All employees are currently entitled to an annual training allowance of £1,000.
• Pension Scheme: We offer a minimum employee contribution of 5% and 3% employer contribution.
• Eye Tests and Vouchers: Employees can make a saving on their eye test and glasses through our chosen provider.
• Cycle-to-Work Scheme: Lyst will purchase a bicycle from your chosen retailer.
• Transport Season Ticket Loan: Employees can apply for an interest free season ticket loan to support your travel to work.
• Social Events: Frequent company wide social events including Christmas & summer parties, sports days, themed drinks, quizzes, cook alongs, as well as smaller team socials.

We want to build a world where fashion works for everyone, and we want teams that are just as inclusive. Diversity and inclusion is an integral part of our culture at Lyst. We recognise and celebrate the value and impact diversity brings to our company and are committed to ensuring this is a consistent focus, for which we are held to account. We are committed to treating all applicants fairly and equally, and encourage candidates from all backgrounds to apply for this role. We are happy to talk about flexible working arrangements.

Don’t meet every single requirement? Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single qualification. At Lyst we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.