Marketing Manager (Reactive Content, CRM & Product)

Lyst is a global fashion shopping platform founded in London in 2010 and catering to over 160M shoppers per year. We offer our customers the largest assortment of premium & luxury fashion products in one place, curating pieces from 27,000 of the world's leading brands and stores. In 2025, Lyst joined Zozo, operators of Zozotown, the leading fashion e-commerce platform in Japan. This partnership marks a bold new era for Lyst, as we accelerate our vision and work together to transform the future of fashion shopping through AI and technology.

At Lyst, we obsess over the customer, providing a search & discovery experience which offers inspiration, fulfilment, and personalisation. We believe that fashion is amazing but shopping for fashion often isn't, and use our technology, data and creativity to bring more joy, greater choice and fewer fails. Our mission is to help fashion shoppers make better choices and help fashion partners find better audiences as the category-leading destination for every fashion shopper.

The Role: This is a new role and a key hire as we develop our marketing and content strategy in new and established markets. Reporting directly into the VP Marketing, the role works collaboratively across the business to bring to life the trends, themes and topics which are most relevant to our customer base on a weekly basis.

Key responsibilities include:

• Ownership of reactive (weekly) content plan - working alongside social, VM and editorial teams to bring this to life across channels
• CRM execution of the above plan, alongside the CRM exec who will build the campaigns.
• Working with the CRM product team to optimise for future performance
• Development and ownership of Product Marketing calendar and briefs, to ensure we are talking to consumers and customers about the most compelling parts of our digital proposition as it evolves
• Reporting on email and push notification performance including always-on and specific campaigns - this includes email CTR, revenue, acquisition of members, and our retention rate.
• Working collaboratively with both the marketing teams and the Product Engineering Teams to develop audience segments and future strategies, including use of new CRM channels
• Working collaboratively with the Product Engineering teams, to ensure you are fluent in the on-site and in-app roadmap

Qualifications

• At least 3 years experience managing marketing plans for a brand, including email and push
• Experience managing app and web-focused CRM initiatives
• The ability to work in a matrix organisation with multiple stakeholders across product, marketing and creative/brand
• Knowledge of the UK and US fashion markets is valuable but not essential
• Experience working with innovative in-house web and app Product teams
• Experience working with Data Platforms such as Braze, Adjust and Snowflake

Our Ways of Working

• Work place and remote policy: We all come into the office on Tuesdays and Thursdays, with the option to work remotely or come into the office on the other days. We believe that in person collaboration and community spirit is super important, which is why we spend some of our time in the office and some of our time at home.
• Time Off: In addition to the 8 statutory bank holidays, you will receive 29 holidays per year. Lyst’s holiday year runs from 1 April to 31 March.
• Remote Working: Work from anywhere for up to 4 weeks per year
• Competitive Family Leave Package: This includes Enhanced Family Leave for those eligible, paid Time off for Dependents and Support for Fertility Treatment & Loss.
• Clothing Benefit: We want you to enjoy using the Lyst app and site as much as our customers, so we provide you with a clothing allowance to use on Lyst every year. This starts at £250 when you join and increases up to £1,000 with your length of service.
• Private Healthcare: Our healthcare provider is Vitality. Your health is important to us which is why we offer all employees a comprehensive healthcare scheme from the day you start.
• Training Allowance: We’re big on continuous learning and growth, so all employees are currently entitled to an annual training allowance of £1,000. This can be used to attend conferences, industry events, training courses and to purchase resources.
• Pension Scheme: Our pension provider is The People’s Pension. We offer a minimum employee contribution of 5% and 3% employer contribution.
• Eye Tests and Vouchers: Employees can make a saving on their eye test and glasses through our chosen provider. You’ll receive a free eye test every year and a discount towards glasses.
• Cycle-to-Work Scheme: Lyst will purchase a bicycle from your chosen retailer, you will then receive a voucher to pick up your bicycle from them.
• Transport Season Ticket Loan: Employees can apply for an interest free season ticket loan to support your travel to work.
• Social Events: Frequent company wide social events including Christmas & summer parties, sports days, themed drinks, quizzes, cook alongs, as well as smaller team socials. We also have plenty of interest based groups such as football, running club, book club, culinary and more.