At a Glance
- Tasks: Lead exciting marketing campaigns across digital and social channels for a global fashion platform.
- Company: Join Lyst, a dynamic fashion shopping platform with a vibrant culture.
- Benefits: Enjoy flexible working, generous holidays, private healthcare, and a clothing allowance.
- Other info: Participate in fun social events and enjoy excellent career development opportunities.
- Why this job: Make a real impact in the fashion industry while collaborating with creative teams.
- Qualifications: Experience in managing digital marketing campaigns and knowledge of premium fashion markets.
The predicted salary is between 60000 - 75000 £ per year.
Overview
Lyst is a global fashion shopping platform founded in London in 2010, curating pieces from 27,000 leading brands and stores and serving over 160M shoppers per year.
The role is a new and key hire as we build our marketing strategy in existing and new markets, reporting directly into the VP Marketing and working collaboratively across the business.
Responsibilities
- Own awareness and consideration campaign briefs across multiple touchpoints, primarily paid digital, creator and owned channels.
- Develop and deliver briefs for internal creative teams, enabling generation of high‑impact campaign ideas that translate across channels.
- Brief media agencies and internal media teams, setting overall budgets and clear KPIs for acquisition, traffic, member volume, and customer activation and retention.
- Collaborate with PR, Influencer and Social teams to bring campaign concepts to life.
- Liaise with Product Managers across CRM, Discovery and Checkout to support full‑funnel customer journeys.
- Project‑manage marketing campaigns from ideation through delivery.
- Report campaign activity, showing contribution to overall business goals.
- Manage detailed campaign budgets and oversee media spend, agency fees and creative output.
Qualifications
- Experience managing digitally‑led marketing campaigns.
- Experience with app and web‑focused full‑funnel campaign activations.
- Hands‑on ability alongside strategic delivery.
- Keen knowledge of the US and UK premium fashion markets.
- Proficiency in managing budgets across media, agency fees, and creative output.
Benefits
- Flexible working with a degree of remote freedom and an expectation of reasonable in‑office time.
- 29 holidays per year (plus 8 statutory bank holidays); holiday year runs from 1April to 31March.
- Competitive family leave package, including Enhanced Family Leave, paid time off for dependents and support for fertility treatment & loss.
- Clothing allowance: starts at £250 and increases to £1000 with length of service.
- Private healthcare with Vitality.
- Annual training allowance of £1000.
- People’s Pension with a minimum employee contribution of 5% and employer contribution of 3%.
- Eye test and glasses discount scheme; free eye test each year.
- Cycle‑to‑Work scheme: company purchases a bicycle and provides a voucher.
- Interest‑free season ticket loan.
- Social events including company‑wide parties, sports days, themed drinks and various interest‑based groups such as football, running, book club and culinary.
- #J-18808-Ljbffr
Brand Marketing - Senior Manager in London employer: Lyst Ltd.
Lyst Ltd is an exceptional employer that fosters a dynamic and collaborative work culture, perfect for those looking to make a significant impact in the global fashion industry. With opportunities for professional growth and development, employees are encouraged to innovate and excel while working remotely from London, allowing for a flexible work-life balance. The company's commitment to creativity and strategic thinking ensures that every team member plays a vital role in shaping high-impact marketing campaigns across premium fashion markets.
