At a Glance
- Tasks: Lead exciting marketing campaigns across digital and social channels for a global fashion platform.
- Company: Join Lyst, a dynamic fashion shopping platform with a vibrant culture.
- Benefits: Enjoy flexible working, generous holidays, private healthcare, and a clothing allowance.
- Other info: Participate in fun social events and enjoy excellent career growth opportunities.
- Why this job: Make a real impact in the fashion industry while collaborating with creative teams.
- Qualifications: Experience in digital marketing and a passion for the fashion market is essential.
The predicted salary is between 60000 - 75000 £ per year.
Overview
Lyst is a global fashion shopping platform founded in London in 2010, curating pieces from 27,000 leading brands and stores and serving over 160M shoppers per year. The role is a new and key hire as we build our marketing strategy in existing and new markets, reporting directly into the VP Marketing and working collaboratively across the business.
Responsibilities
- Own awareness and consideration campaign briefs across multiple touchpoints, primarily paid digital, creator and owned channels.
- Develop and deliver briefs for internal creative teams, enabling generation of high‑impact campaign ideas that translate across channels.
- Brief media agencies and internal media teams, setting overall budgets and clear KPIs for acquisition, traffic, member volume, and customer activation and retention.
- Collaborate with PR, Influencer and Social teams to bring campaign concepts to life.
- Liaise with Product Managers across CRM, Discovery and Checkout to support full‑funnel customer journeys.
- Project‑manage marketing campaigns from ideation through delivery.
- Report campaign activity, showing contribution to overall business goals.
- Manage detailed campaign budgets and oversee media spend, agency fees and creative output.
Qualifications
- Experience managing digitally‑led marketing campaigns.
- Experience with app and web‑focused full‑funnel campaign activations.
- Hands‑on ability alongside strategic delivery.
- Keen knowledge of the US and UK premium fashion markets.
- Proficiency in managing budgets across media, agency fees, and creative output.
Benefits
- Flexible working with a degree of remote freedom and an expectation of reasonable in‑office time.
- 29 holidays per year (plus 8 statutory bank holidays); holiday year runs from 1April to 31March.
- Competitive family leave package, including Enhanced Family Leave, paid time off for dependents and support for fertility treatment & loss.
- Clothing allowance: starts at £250 and increases to £1000 with length of service.
- Private healthcare with Vitality.
- Annual training allowance of £1000.
- People’s Pension with a minimum employee contribution of 5% and employer contribution of 3%.
- Eye test and glasses discount scheme; free eye test each year.
- Cycle‑to‑Work scheme: company purchases a bicycle and provides a voucher.
- Interest‑free season ticket loan.
- Social events including company‑wide parties, sports days, themed drinks and various interest‑based groups such as football, running, book club and culinary.
Brand Marketing - Senior Manager employer: Lyst Ltd.
Lyst Ltd is an exceptional employer that fosters a dynamic and collaborative work culture, perfect for those looking to make a significant impact in the global fashion industry. With opportunities for professional growth and development, employees are encouraged to innovate and excel while working remotely from London, allowing for a flexible work-life balance. The company's commitment to creativity and strategic thinking ensures that every team member plays a vital role in shaping high-impact marketing campaigns across premium fashion markets.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Marketing - Senior Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Lyst Ltd. and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Lyst Ltd. are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Lyst Ltd. on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Lyst Ltd.. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Brand Marketing - Senior Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Lyst Ltd.. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Lyst Ltd.:Show us that you’ve done your homework! In your application, briefly mention what you admire about Lyst Ltd.’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Lyst Ltd.
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Lyst Ltd. will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Lyst Ltd., they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
