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- Tasks: Lead marketing strategies and operations to drive impactful outcomes.
- Company: Lyreco is dedicated to creating exceptional working days for customers and team members.
- Benefits: Enjoy 31 days holiday, private medical insurance, and community volunteering days.
- Why this job: Shape marketing success in a dynamic workplace focused on innovation and collaboration.
- Qualifications: Extensive B2B marketing experience, leadership skills, and a relevant degree required.
- Other info: Opportunity for career growth and travel as needed.
The predicted salary is between 48000 - 72000 £ per year.
Join Us as Head of Marketing Operations at Lyreco UK & Ireland!
Location: Telford Head Office
About Us: At Lyreco, we're dedicated to creating exceptional working days for our customers and our team. As Head of Marketing Operations, you'll play a pivotal role in elevating our marketing strategies from good to great.
Benefits:
- 31 days holiday, rising to 38, after longer service (inclusive of bank holidays)
- Pension & Life Assurance Scheme
- Private medical insurance (after one year of service)
- 2 fully paid community volunteering days each year
- Referral Scheme
- Opportunity for career break – after 3 years of service
Role Summary: Leading both strategically and operationally, you will steer our marketing efforts to achieve impactful outcomes, not just outputs. From enhancing customer acquisition to nurturing brand relevance, your vision will shape our marketing success. Three key managers report into this role.
Key Responsibilities:
- Develop and implement robust marketing strategies across brand, campaigns, and digital performance.
- Optimise marketing efficiency and ROI through streamlined processes and innovative technology.
- Foster a collaborative environment, ensuring seamless integration with international marketing teams.
- Elevate creative standards and ensure brand consistency across all touchpoints.
Requirements:
- This role needs someone experienced in making marketing happen.
- Extensive experience in B2B marketing at a senior level, with a strong track record of delivering commercial outcomes (client or agency side will be considered).
- Proficiency in branding, digital strategy, and creative execution.
- Bachelor’s degree in Marketing, Business, or related field; certifications in CRM and data analytics preferred.
- Proven leadership in marketing operations, with expertise in demand generation and conversion optimisation.
- Willingness to travel as required.
Person Profile: We're looking for a confident leader who balances expertise with a passion for continuous learning. You thrive on developing your team and collaborating across departments to achieve shared goals. Your ambition drives impactful marketing outcomes and business growth. You can spin many plates without losing perspective.
Why Lyreco? Join us in transforming marketing excellence into tangible business success. Experience a dynamic workplace where innovation and collaboration thrive.
Head of Marketing Operations employer: Lyreco
Contact Detail:
Lyreco Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing Operations
✨Tip Number 1
Network with professionals in the B2B marketing space, especially those who have experience in leadership roles. Attend industry events or webinars to connect with potential colleagues and learn about the latest trends in marketing operations.
✨Tip Number 2
Showcase your expertise in digital strategy and creative execution by sharing relevant case studies or projects on platforms like LinkedIn. This not only highlights your skills but also demonstrates your ability to achieve commercial outcomes.
✨Tip Number 3
Prepare for the interview by researching Lyreco's current marketing strategies and identifying areas where you could add value. Be ready to discuss how your previous experiences align with their goals and how you can enhance their marketing efficiency.
✨Tip Number 4
Emphasise your leadership style and collaborative approach during discussions. Share examples of how you've successfully led teams and integrated marketing efforts across departments to achieve shared objectives, as this aligns with the role's requirements.
We think you need these skills to ace Head of Marketing Operations
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your extensive experience in B2B marketing and leadership roles. Focus on specific achievements that demonstrate your ability to deliver commercial outcomes, as this is crucial for the Head of Marketing Operations position.
Craft a Compelling Cover Letter: In your cover letter, express your passion for marketing and your vision for elevating marketing strategies. Mention how your background aligns with Lyreco's goals and how you can contribute to their success in transforming marketing excellence into business success.
Showcase Relevant Skills: Emphasise your proficiency in branding, digital strategy, and creative execution. Highlight any certifications in CRM and data analytics, as these are preferred qualifications for the role. Make sure to connect these skills to the responsibilities outlined in the job description.
Demonstrate Leadership Experience: Provide examples of your proven leadership in marketing operations. Discuss how you've fostered collaboration within teams and achieved impactful marketing outcomes. This will help illustrate your capability to lead the marketing efforts at Lyreco.
How to prepare for a job interview at Lyreco
✨Showcase Your Strategic Vision
As the Head of Marketing Operations, you'll need to demonstrate your ability to develop and implement robust marketing strategies. Prepare examples of past campaigns where your strategic vision led to significant outcomes, highlighting your role in shaping those successes.
✨Emphasise Leadership Experience
This role requires proven leadership skills. Be ready to discuss your experience managing teams and fostering collaboration across departments. Share specific instances where you successfully led a team to achieve shared goals, especially in a B2B marketing context.
✨Demonstrate ROI Focus
Lyreco is looking for someone who can optimise marketing efficiency and ROI. Prepare to discuss how you've used data analytics and innovative technology to improve marketing performance in previous roles. Concrete examples will help illustrate your capability in this area.
✨Prepare for Cultural Fit Questions
Cultural fit is crucial at Lyreco. Be prepared to discuss how your values align with their mission of creating exceptional working days. Think about how you can contribute to a collaborative environment and elevate creative standards within the team.
