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For Companies At a Glance
- Tasks: Lead marketing strategy and drive customer engagement while optimising campaigns.
- Company: Join Lyreco, a global leader focused on growth and innovation.
- Benefits: Collaborative culture, commitment to diversity, and focus on wellbeing.
- Why this job: Shape the future of marketing and make a real impact.
- Qualifications: 8+ years in B2B marketing with strong leadership and digital expertise.
- Other info: Inclusive employer valuing diversity and sustainability.
The predicted salary is between 36000 - 60000 £ per year.
Overview
Based Telford. Join Lyreco and help transform marketing from good to exceptional. We’re looking for a strategic marketing leader who can build a high-performing marketing engine that drives customer acquisition, engagement, and retention while strengthening our brand across the UK & Ireland. This role blends strategy, leadership, and execution — perfect for someone who loves making marketing happen.
As Head Of Marketing, You Will:
- Lead Marketing Strategy: define brand vision, drive acquisition/retention, inspire creative thinking
- Deliver Measurable Results: optimise campaigns, digital performance, insights and analytics
- Build and Develop the Team: coaching, accountability, culture of learning
- Partner Across the Business: Sales, People, CSR, and leadership to ensure marketing impact is visible
We are looking for a confident, collaborative influencer, who is comfortable operating at pace, partnering with senior leadership, and working with an experienced team to take marketing to the next level.
About You:
- 8+ years’ experience in B2B marketing, with proven senior leadership success (client or agency side will be considered)
- Strong expertise in brand, campaigns, digital strategy, and demand generation
- Experienced with CRM systems, analytics, and martech platforms
- Able to translate insights into commercial action
- Confident, collaborative, and results-driven leader who enjoys developing teams and building strong partnerships
Why Join Lyreco?
- Shape the future of marketing in a global, growth-focused business
- Collaborate with talented colleagues across the UK, Ireland, and internationally
- Work in a company that values diversity, inclusion, wellbeing, and sustainability
- Make a real impact on our customers, people, and the business
As a diverse and forward-thinking employer, we embed the principles of equality, diversity and inclusion into everything we do. That includes our staff, customers, suppliers and our local community. We’re committed to the wellbeing of all our staff and to the sustainability of our environment. Lyreco prides itself on being an inclusive employer. We value and celebrate equality in opportunities, and we welcome applications from people who reflect the diversity of our communities.
Agency CV’s will not be accepted.
Head of Marketing in Telford employer: Lyreco UK and Ireland
Contact Detail:
Lyreco UK and Ireland Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing in Telford
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry and let them know you're on the hunt for a Head of Marketing role. You never know who might have the inside scoop on an opportunity or can put in a good word for you.
✨Tip Number 2
Show up at industry events and conferences. These are golden opportunities to meet potential employers and showcase your expertise. Plus, it’s a great way to stay updated on the latest trends in marketing!
✨Tip Number 3
Don’t underestimate the power of social media. Use platforms like LinkedIn to share your insights on marketing strategies and engage with others in the field. This not only builds your personal brand but also puts you on the radar of hiring managers.
✨Tip Number 4
When you find a role that excites you, apply through our website! Tailor your approach to highlight how your experience aligns with their needs. Remember, we’re all about making marketing happen, so show them you’re the one to lead the charge!
We think you need these skills to ace Head of Marketing in Telford
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Head of Marketing role. Highlight your B2B marketing experience and any leadership roles you've had. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for marketing and how you can drive customer engagement and retention. Let us know why you're the perfect fit for Lyreco!
Showcase Measurable Results: When detailing your past experiences, focus on the results you've achieved. Use numbers and metrics to demonstrate how you've optimised campaigns and driven success in previous roles. We love data-driven insights!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Lyreco UK and Ireland
✨Know Your Marketing Strategy
Before the interview, dive deep into Lyreco's current marketing strategies and campaigns. Be ready to discuss how you can enhance their brand vision and drive customer acquisition and retention. Show them you’re not just familiar with their work but have innovative ideas to take it to the next level.
✨Showcase Your Leadership Skills
As a Head of Marketing, your leadership style is crucial. Prepare examples of how you've built and developed high-performing teams in the past. Highlight your coaching methods and how you foster a culture of learning and accountability within your teams.
✨Be Data-Driven
Lyreco values measurable results, so come armed with insights from your previous campaigns. Discuss how you've optimised digital performance using analytics and CRM systems. This will demonstrate your ability to translate data into actionable marketing strategies.
✨Emphasise Collaboration
This role requires partnering across various departments. Prepare to share experiences where you successfully collaborated with sales, leadership, or other teams. Highlight how these partnerships led to impactful marketing outcomes, showcasing your ability to influence and work at pace.