Digital Marketing Executive in Telford

About Lyreco:

Lyreco is the market leader in Workplace Solutions, offering a wide range of products and services to businesses globally across various sectors. As we continue to experience growth within our Product and Services team, we are seeking a creative and driven individual who is passionate about digital marketing and content creation. If you thrive in a fast-paced environment and have a knack for engaging online audiences, this role is perfect for you.

As a Digital Marketing Executive your responsibilities are:

• You will implement our social media and email marketing strategies and own the Lyreco WISE digital marketing schedule.
• Analyse and report on the performance of the social media (paid and organic) and email marketing.
• Create engaging text, image, email, and video content, liaising with our in-house design team for support.
• Support with the planning and execution of email marketing campaigns to grow traffic to Lyreco websites, promote products and increase sales revenue in line with Lyreco’s growth strategy.
• Maintain and schedule email and social calendars, including concept, content, testing, and audience information.
• Build email marketing segmentation strategies to ensure we can effectively target our email campaigns to our end-users.
• Support with the creation & development of marketing automation infrastructure including multi-step email marketing campaigns and triggered campaigns to provide end-users with a best-in-class customer journey through email marketing.
• Maintain, grow and cleanse Lyreco’s email lists existing records to improve data accuracy.

The ideal Digital Marketing Executive will have:

• A solid understanding of GDPR legislation and Privacy & Electronic Communication Regulations (PECR).
• Minimum 2 years’ experience working with email marketing and social media platforms managing campaign execution, lists and segmentation.
• Excellent experience with the Microsoft Office Package (primarily Excel, Word and Outlook).
• Be comfortable working alone, or part of a small team.
• Providing support to the wider team to execute and deliver our strategic and tactical campaign schedule via social media.

Benefits:

• 31 days holiday, inclusive of bank holidays.
• Ability to work from home.
• Pension & Life Assurance Scheme.
• Opportunity to participate in the Cycle to Work Scheme, access retail vouchers and eye care vouchers.
• 2 fully paid community volunteering days each year.
• Grow Our Own Talent Programme – promoting internal career development.
• Referral Scheme.
• Long Service Awards – to celebrate your career milestones.
• Opportunity for career break – after 3 years of service.
• Sports & Social Club – access to discounted trips and excursions.

As a diverse and forward-thinking employer, we embed the principles of equality, diversity, and inclusion into everything we do. That includes our staff, customers, suppliers, and our local community. We’re committed to the wellbeing of all our staff and to the sustainability of our environment.

Lyreco prides itself on being an inclusive employer. We value and celebrate equality in opportunities, and we welcome applications from people who reflect the diversity of our communities.