At a Glance
- Tasks: Create and manage engaging digital marketing campaigns for outdoor products.
- Company: Employee-owned business with a rich heritage in the outdoor industry.
- Benefits: 30 days holiday, healthcare scheme, early Friday finishes, and generous staff discounts.
- Other info: Hybrid working available with opportunities for professional growth.
- Why this job: Join a passionate team and make an impact in the outdoor adventure market.
- Qualifications: Experience in digital marketing and a good eye for visual presentation.
The predicted salary is between 28000 - 33000 £ per year.
Lyon Equipment Limited is proud to be an employee‑owned business with a long-standing heritage in the outdoor industry. Based just off the M6 at Tebay - perfectly positioned between the Lake District and Yorkshire Dales National Parks - we have been equipping people to ‘venture further’ since 1973. We supply market‑leading products and expertise across the Cycle, Outdoor, Water Sports, and Work at Height industries. Our marketing team plays a vital role in supporting our distributed brands, as well as promoting our in‑house manufactured products and training services. We create engaging, impactful campaigns that align with global brand strategies while bringing a uniquely UK‑focused perspective to our market.
We are now looking for a motivated and enthusiastic individual to join this team. In this role, you’ll contribute to marketing activity across the breadth of the Lyon business, with a particular focus on supporting the growth of our Outdoor division. Reporting to the Marketing Manager, you’ll be based at our office in Tebay, Cumbria, with some offsite work and travel. Hybrid working is available.
Responsibilities of the role will include:
- Create, schedule, and manage email marketing campaigns across B2C and B2B channels
- Link email campaigns to relevant website landing pages, products, and promotional content
- Coordinate and upload website banners, homepage graphics, promotional imagery, and seasonal campaign assets
- Merchandise products and collections across websites to improve customer experience and conversion
- Work closely with marketing and sales team to ensure brand consistency across all digital channels
- Assist with campaign planning for promotions, launches, seasonal activity, and customer retention initiatives
- Monitor campaign performance including email engagement, website traffic, and conversion metrics
- Support SEO best practices including metadata, page content, and on‑site optimisation
- Ensure websites remain visually appealing, accurate, and up to date
- Assist with customer segmentation and targeted marketing campaigns for both B2C and B2B audiences
- Support the team with web development as needed
The ideal candidate:
- Previous experience in digital marketing, ecommerce, or website merchandising
- Experience using email marketing platforms such as Klaviyo, Mailchimp, or similar
- Familiarity with ecommerce platforms such as Shopify, Magento, WooCommerce, or BigCommerce
- Good eye for visual presentation, layout, and branding
- Basic image editing skills using Canva, Adobe Creative Suite, or similar tools
- Strong organisational skills with the ability to manage multiple websites and campaigns simultaneously
- Analytical mindset with experience reviewing marketing and ecommerce performance data
- Excellent written communication and attention to detail
- Experience or interest in web development is desirable, although training can be provided
- Previous knowledge or experience in outdoor and rescue equipment retail would be beneficial
Hours of work: This is a full‑time position which equates to a 37.5‑hour week (Monday to Thursday 08:00 to 17:00 and Friday 08:30 to 14:00). Alternative hours would be considered.
The benefits (some available after probation):
- 30 days holiday entitlement per annum including public holidays with loyalty additions (up to 5 extra days holiday after 5 years)
- Inclusion into our qualifying pension scheme
- 2pm Friday finish for all staff
- Company healthcare scheme
- Staff social fund
- Provided Friday off the week of your birthday in addition to holiday entitlement
- Digital Wellbeing platform
- Generous trade and staff discount on outdoor goods and equipment
- Cycle to Work scheme
- Free parking onsite including electric charging facilities
- Opportunity to purchase up to one week’s additional annual leave
- Paid volunteering time out
- 24/7 employee assistance and counselling services (including an Employee Assistance Programme as part of the Healthcare scheme)
Digital Marketing Coordinator in Penrith employer: Lyon Work & Rescue
Lyon Equipment Limited is an exceptional employer, offering a vibrant work culture that values employee ownership and fosters personal growth. Nestled between the stunning Lake District and Yorkshire Dales, our team enjoys a supportive environment with hybrid working options, generous holiday entitlements, and unique benefits like a 2pm finish on Fridays and paid volunteering time. Join us to make a meaningful impact in the outdoor industry while enjoying a fulfilling career in digital marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Coordinator in Penrith
✨Tip Number 1
Get your networking game on! Connect with people in the outdoor and digital marketing industries. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best digital marketing campaigns, email designs, and any website work you've done. This is your chance to shine and demonstrate what you can bring to Lyon Equipment Limited.
✨Tip Number 3
Prepare for interviews by researching Lyon Equipment Limited and their brands. Understand their products and marketing strategies. This will help you tailor your answers and show that you’re genuinely interested in contributing to their mission.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining our team and ready to dive into the exciting world of outdoor marketing.
We think you need these skills to ace Digital Marketing Coordinator in Penrith
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Digital Marketing Coordinator role. Highlight your relevant experience in digital marketing, especially with email campaigns and website management, to show us you’re the perfect fit!
Show Off Your Skills:Don’t be shy about showcasing your skills! If you've got experience with platforms like Klaviyo or Shopify, let us know. We want to see how you can contribute to our marketing team and help us create engaging campaigns.
Be Clear and Concise:When writing your application, keep it clear and to the point. Use bullet points where possible to make it easy for us to read through your qualifications and experiences. We appreciate a well-organised application!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important details about the role. We can’t wait to hear from you!
How to prepare for a job interview at Lyon Work & Rescue
✨Know Your Digital Marketing Basics
Make sure you brush up on your digital marketing knowledge, especially around email campaigns and e-commerce platforms. Lyon Equipment Limited is looking for someone who can hit the ground running, so being familiar with tools like Klaviyo or Shopify will definitely give you an edge.
✨Showcase Your Creativity
Prepare to discuss your previous campaigns and how you made them visually appealing. Bring examples of your work, whether it’s email designs or website layouts, to demonstrate your eye for branding and presentation. This role is all about creating engaging content, so let your creativity shine!
✨Understand the Outdoor Industry
Since Lyon Equipment Limited has a strong focus on outdoor products, do a bit of research on the industry. Familiarise yourself with their brands and products, and think about how you can contribute to their marketing efforts. Showing genuine interest in the outdoor sector can set you apart from other candidates.
✨Be Ready to Discuss Metrics
Prepare to talk about how you've monitored campaign performance in the past. Be ready to share specific metrics you've tracked, like email engagement rates or website traffic. An analytical mindset is key for this role, so demonstrating your ability to review and interpret data will impress the interviewers.
