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For Companies At a Glance
- Tasks: Lead the go-to-market strategy for innovative software products.
- Company: Join a multi-billion pound consultancy making waves in the tech industry.
- Benefits: Enjoy a hybrid work model with flexibility and collaboration in London.
- Why this job: Be at the forefront of product marketing, shaping messaging and strategies that drive success.
- Qualifications: A degree is required; passion for marketing and tech is a plus!
- Other info: Work closely with teams across Europe to make a real impact.
The predicted salary is between 43200 - 72000 £ per year.
Job Description
Software Product Marketing Manager
Lynx Recruitment are partnered with a multi-billion pound turnover consultancy to help them find a Software Product Marketing Manager to drive the go-to-market strategy, packaging and positioning of their software products.
This is a hybrid role with 2-3 days a week in London (Victoria).
Responsibilities:
– Define value propositions, messaging and positioning of my clients software solutions in the market
– Develop GTM strategies for new product launches and feature releases.
– Work with other marketing teams across Europe to drive lead generation, pipeline growth and recenue impact.
– Utilise customer feedback, market trends and competitive intelligence to get the most out of the messaging and product positioning
– A degree
If you would like to learn more, please apply for this role.
Software Product Marketing Manager employer: Lynx Recruitment Ltd
Contact Detail:
Lynx Recruitment Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Software Product Marketing Manager
✨Tip Number 1
Familiarize yourself with the latest trends in software product marketing. Understanding current market dynamics and customer needs will help you articulate your insights during interviews.
✨Tip Number 2
Network with professionals in the software marketing space. Attend industry events or webinars to connect with others and gain insights that can set you apart from other candidates.
✨Tip Number 3
Prepare to discuss specific examples of successful go-to-market strategies you've implemented in the past. Highlighting measurable outcomes will demonstrate your effectiveness in this role.
✨Tip Number 4
Research the company’s software products thoroughly. Being able to speak knowledgeably about their offerings and how they fit into the market will show your genuine interest and readiness for the position.
We think you need these skills to ace Software Product Marketing Manager
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description for the Software Product Marketing Manager position. Understand the key responsibilities and required skills, as this will help you tailor your application.
Highlight Relevant Experience: In your CV and cover letter, emphasize your experience in product marketing, particularly in defining value propositions and developing go-to-market strategies. Use specific examples that demonstrate your success in similar roles.
Showcase Your Skills: Make sure to highlight any relevant skills such as market analysis, customer feedback utilization, and collaboration with marketing teams. These are crucial for the role and should be clearly presented in your application.
Craft a Compelling Cover Letter: Write a cover letter that not only summarizes your qualifications but also expresses your enthusiasm for the role and the company. Mention how your background aligns with their needs and how you can contribute to their success.
How to prepare for a job interview at Lynx Recruitment Ltd
✨Understand the Product
Make sure you have a solid understanding of the software products you'll be marketing. Research their features, benefits, and how they stand out in the market. This knowledge will help you articulate value propositions effectively during the interview.
✨Showcase Your GTM Strategy Experience
Be prepared to discuss your previous experience with go-to-market strategies. Highlight specific examples where you've successfully launched products or features, and explain the impact of your strategies on lead generation and revenue growth.
✨Leverage Customer Insights
Demonstrate your ability to utilize customer feedback and market trends in your marketing approach. Share examples of how you've adapted messaging or positioning based on insights you've gathered from customers or competitive analysis.
✨Collaborative Mindset
Since this role involves working with various marketing teams across Europe, emphasize your collaborative skills. Discuss experiences where you've worked cross-functionally to achieve common goals, and how you can contribute to a cohesive marketing strategy.
