At a Glance
- Tasks: Drive sales growth and manage trade accounts in the UK golf industry.
- Company: Join Lynx Golf, a family-owned brand known for innovation and quality.
- Benefits: Enjoy a competitive salary, performance bonus, and company car.
- Other info: Opportunity to travel and collaborate with a dynamic team.
- Why this job: Be part of a passionate team and make an impact in the golf world.
- Qualifications: Sales experience in the golf industry and strong relationship-building skills.
The predicted salary is between 40000 - 50000 € per year.
Lynx Golf is an independent, family-owned British golf brand recognised for innovation, performance, and a commitment to growing the game responsibly. With a proud heritage and a rapidly expanding retail and professional network, Lynx is at the forefront of designing and manufacturing high-quality golf equipment.
As the Sales and Product Development Manager, you will drive Lynx Golf’s growth through the management and expansion of trade accounts across the UK. You will be responsible for leading the trade sales strategy, strengthening relationships with key partners (green grass accounts, off-course retailers, and distributors), and ensuring commercial targets are achieved in line with Lynx’s brand values and premium positioning. You will also have responsibilities with custom fitting and the development of products across the Lynx range.
Key Responsibilities:- Develop and execute a comprehensive UK trade sales strategy aligned with company goals.
- Lead and manage the Lynx Golf Seller Central Scheme.
- Drive business development with golf retailers, pro shops, buying groups, and independent accounts.
- Manage account relationships, negotiating terms, promotions, and distribution plans.
- Monitor market trends, competitor activity, and trade opportunities to inform sales strategy.
- Assist with product development, custom fitting, and overall product strategy.
- Collaborate with marketing, product, and operations teams to ensure a consistent brand experience.
- Oversee trade pricing, budgets, forecasts, and performance reporting.
- Represent Lynx Golf at trade shows, events, and partner activities to build brand visibility.
- Ensure compliance with brand guidelines and commercial agreements.
- Proven track record in sales within the golf industry.
- Deep understanding of the UK golf retail landscape and trade networks.
- Strong commercial acumen with experience in account development and negotiation.
- Highly motivated to work within a team as well as individually.
- Strategic thinker with hands-on ability to manage key trade partnerships.
- Effective communicator and relationship builder at all levels.
- Ability to fit clients for custom orders at HQ using our custom fitting suite.
- Deep product knowledge to assist with new product developments and variants.
- Proficient in sales analytics and forecasting.
- Full UK driving licence and flexibility to travel nationally and occasionally internationally.
- Passionate about golf and the Lynx brand.
- Entrepreneurial mindset with a results-driven approach.
- Collaborative, adaptable, and self-motivated.
- High integrity and professionalism in all commercial dealings.
- Ability and passion to work in a smaller team and crossover to work in different areas.
Competitive salary, performance-related bonus, company car, and benefits package commensurate with experience.
To Apply: Please send CV and covering letter to.
Sales and Product Development Manager employer: Lynx Golf
Lynx Golf is an exceptional employer that fosters a dynamic and collaborative work culture, where passion for golf meets innovation. Located in Weybridge, Surrey, employees benefit from a competitive salary, performance-related bonuses, and opportunities for personal growth within a family-owned business that values integrity and teamwork. With a commitment to developing high-quality products and expanding the game responsibly, Lynx Golf offers a unique environment for those looking to make a meaningful impact in the golf industry.
StudySmarter Expert Advice🤫
We think this is how you could land Sales and Product Development Manager
✨Tip Number 1
Network like a pro! Attend golf events, trade shows, and local meet-ups to connect with industry folks. The more people you know, the better your chances of landing that Sales and Product Development Manager role.
✨Tip Number 2
Show off your passion for golf! When chatting with potential employers or partners, let your enthusiasm shine through. Share your insights on the latest trends in the golf industry to demonstrate your deep understanding of the market.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out to companies like Lynx Golf directly through our website. Express your interest and share how you can contribute to their growth and success.
✨Tip Number 4
Prepare for interviews by researching the company inside out. Know their products, values, and recent developments. This will help you tailor your responses and show that you're the perfect fit for the Sales and Product Development Manager position.
We think you need these skills to ace Sales and Product Development Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experience that match the Sales and Product Development Manager role. Highlight your achievements in sales within the golf industry and any relevant product development experience to catch our eye!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to express your passion for golf and the Lynx brand, and explain how your entrepreneurial mindset aligns with our values. Keep it engaging and personal – we want to get to know you!
Showcase Your Commercial Acumen:In both your CV and cover letter, demonstrate your understanding of the UK golf retail landscape. Share examples of how you've successfully managed trade accounts or negotiated terms in the past – this will show us you're the right fit for the role.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. We can't wait to see what you bring to the table!
How to prepare for a job interview at Lynx Golf
✨Know Your Golf Stuff
Make sure you brush up on your knowledge of the golf industry, especially Lynx Golf's products and values. Being able to discuss recent trends or innovations in golf equipment will show your passion and understanding of the market.
✨Showcase Your Sales Skills
Prepare specific examples from your past experiences where you've successfully developed trade accounts or negotiated deals. Use the STAR method (Situation, Task, Action, Result) to structure your answers and highlight your achievements.
✨Understand the Brand
Familiarise yourself with Lynx Golf’s brand heritage and their commitment to responsible growth. Be ready to discuss how you can align your sales strategies with their brand values and premium positioning during the interview.
✨Ask Insightful Questions
Prepare thoughtful questions about the company’s future plans, their approach to product development, and how they measure success in trade partnerships. This shows your genuine interest in the role and helps you assess if it's the right fit for you.
