Role: Fractional B2B GTM Lead in London

We are looking for a fractional sales leader to own the top of our funnel / middle funnel. This is an opportunity to join Lynx Educate at a time of significant upwards growth, supporting us with a clear focus on generating pipeline: leading on who we should be talking to, building target lists, and testing the messaging and channels that get us in front of them.

You’ll own how Lynx gets into the conversations that matter: the suppliers bidding for large public contracts who need credible, measurable social value, and the partners who advise them. Lynx partners with employers to design and deliver education programmes for underserved communities, with data-driven impact tracking tied to their ESG, CSR and Social Value goals. In the UK, our buyer is usually a Tier 1 or Tier 2 supplier bidding for public contracts.

The role is a real mix of strategy and execution. You will set the approach and do much of the work yourself, while overseeing one SDR. This role probably isn’t for you if you are used to a large team of SDRs executing a strategy you have defined. We need someone who is happy to be hands-on every day.

• The practical details

• Time commitment: Fractional, 2 days per week. The SDR handles day-to-day list building and sequence execution, and you set the direction and handle VIP outreach.

• Reporting line: Reports to the CEO & Co-Founder.

• Deal ownership: You own the pipeline from lead generation to meeting booked. The founder and operating team take sales calls and lead the proposal, negotiation and closing process. There is also the opportunity to support deal qualification, sales nurture and direct outreach.

• Tech stack: Lemlist, HubSpot, automated workflows with Make.com, and Claude.

Key Responsibilities

• ICPs and Targeting

  • Define and refine our ideal customer profiles. We work primarily with bid directors, social value leads and ESG/CSR heads at Tier 1 and Tier 2 suppliers.

  • Keep the ICPs up to date as we learn from conversations, bids and campaign results.

• Tender-Triggered Pipeline
  • Build a pipeline driven by tender triggers. Monitor upcoming public procurements, pre-market engagement notices, contract awards and renewal cycles.
• Target Lists

  • Build strong, accurate target lists of companies and buyers, and set the standard for how the SDR builds theirs.

  • Prioritise VIP and high-value targets for personal outreach.

• Outreach Campaigns and Copy

  • Create outreach campaigns and actively test them, with strong copywriting at the centre.

  • Write messaging that makes a target customer open and reply, including follow-up sequences with a considered cadence. Personalise for high-value targets.

  • Position a problem clearly enough that someone wants to talk about solving it.

• Go-to-Market Channels

  • Lead how we get in front of leads: LinkedIn, email, webinars, industry events and other creative opportunities.

  • Identify other, more creative ways to reach our ideal customers, such as referral and channel partnerships.

• Data-Led Optimisation

  • Review campaign and pipeline data regularly and adjust wording, targeting and timing based on what it shows.

  • Report on pipeline and campaign performance in HubSpot.

• Hands-On Outreach

  • Reply to inbound responses and reach out directly to VIP target customers.

  • Jump in wherever needed to move a conversation forward.

• SDR Oversight
  • Manage and coach one SDR. Direct the lists and campaigns they build in Lemlist and review what the results show.

• 5+ years of experience in B2B sales, business development or growth, with a focus on outbound and top of funnel

• Excellent copywriting skills: you know what makes a target customer open something rather than delete it

• Proven ability to build strong target lists

• Hands-on experience with Lemlist, Salesforce and HubSpot

• Comfortable owning both strategy and day-to-day execution, with no need for a large team behind you

• Analytical and numbers-focused: you let the data change your approach

• Excellent written and spoken English

• Proficient in using Claude, for example to research accounts, draft and test outreach copy, and analyse campaign data

• Based in the UK

  Ideal Experience

  • Understanding of, or experience in, the social value bid space

  • Proven experience closing revenue through this kind of work

  • Able to speak confidently about follow-up approach, cadence, positioning a problem to sell to someone, and creative ways of getting in front of clients

  • Experience with Make for automation

Round 1: 30 minutes with Chief Of Staff

Round 2: 30 minutes with CEO followed by 60 minute case study/ test