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- Tasks: Support campaign implementation in sports, lifestyle, and entertainment sectors.
- Company: Join an award-winning global digital marketing agency with a unique approach.
- Benefits: Enjoy 25+ days holiday, remote work options, and a supportive environment.
- Why this job: Perfect for those passionate about Digital PR and eager to learn in a dynamic setting.
- Qualifications: Requires a 2:1 degree and 1 year of relevant experience in Digital PR.
- Other info: Ideal for candidates interested in US sports and iGaming.
The predicted salary is between 28800 - 43200 £ per year.
Job title I Digital PR Executive
Seniority I Junior-Mid
Country I UK
Education Level I Degree
Salary I Market Related
Team I SEO
Location I Hybrid/Remote
Job Type I Full time
Hours | 9-6
About Us
The Media Image is an award-winning, independent global digital marketing agency. We deliver full-funnel, data-driven results for a wide range of clients in sectors like e-commerce, finance, and beauty across the US, UK, and EMEA. Valuing proactive partnerships and authenticity, we disrupt the market with our unique approach.
About The Role
We\’re seeking a hands-on Digital PR Executive to support our team with campaign implementation, focusing on sports, iGaming, lifestyle, and entertainment verticals in the US and Canada. This fast-paced support role is perfect for someone experienced in earned media outreach and confident using tools like Roxhill, Muck Rack, or similar. Your responsibilities will include building high-quality media lists, researching news for ideation and reactive story angles, and writing personalized pitch emails to journalists. You\’ll also track success rates, monitor live coverage, and help re-angle stories for different media hooks.
Role Requirements
Essential
- 2:1 Bachelor\’s Degree or location equivalent from an internationally-recognised university
- 1 yr experience in Digital PR related role in an Agency
- A solid understanding of Digital PR, and various tactics to earn media coverage
- Experience using media databases like Roxhill, Muckrack
- Comfortable working across multiple campaigns at once
- Experience and understanding of the US market & news cycle
Desirable
- Pitch writing skills are ideal but not essential
- Interest in US Sports/iGaming
- Proven successful campaigns
About You
- Thrive in a dynamic, remote environment.
- High competency in Excel, Word and PowerPoint.
- Take initiative.
- Problem-solving attitude.
- Willingness to learn.
- Can-do attitude.
- Analytical, numerate aptitude.
- Strong English communication skills, written and verbal.
About Our Benefits
- Holiday I 25 +1 p/a worked
- EAP I Yes
- 401k | 5% Salary Sacrifice
- Mat / Pat I Yes – Above stat.
- Medical I Yes (Vitality)
- Personal Days I 3 p/a
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Digital PR Executive employer: Lynn News
Contact Detail:
Lynn News Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital PR Executive
✨Tip Number 1
Familiarise yourself with the latest trends in Digital PR, especially within the sports and iGaming sectors. This knowledge will not only help you during interviews but also demonstrate your genuine interest in the role and the industry.
✨Tip Number 2
Network with professionals in the Digital PR field, particularly those who have experience in agencies. Attend relevant webinars or local meetups to build connections that could lead to valuable insights or referrals.
✨Tip Number 3
Get hands-on experience with media databases like Roxhill and Muck Rack if you haven't already. Familiarity with these tools will give you a competitive edge and show that you're ready to hit the ground running.
✨Tip Number 4
Prepare for potential interview questions by practising your pitch writing skills. Even if it's not essential, showcasing your ability to craft compelling pitches can set you apart from other candidates.
We think you need these skills to ace Digital PR Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in Digital PR, especially any work with media outreach or campaign implementation. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for Digital PR and your understanding of the US market. Mention specific tools you’ve used, like Roxhill or Muck Rack, and provide examples of successful campaigns you've contributed to.
Showcase Your Writing Skills: Since pitch writing is important for this role, consider including a brief sample of your writing or a link to a portfolio. This could be a pitch email or a press release that demonstrates your ability to communicate effectively.
Highlight Relevant Experience: In your application, emphasise any experience you have in sports, iGaming, or lifestyle sectors. If you have worked on multiple campaigns simultaneously, mention this to show your ability to thrive in a fast-paced environment.
How to prepare for a job interview at Lynn News
✨Research the Company
Before your interview, take some time to learn about The Media Image. Understand their values, recent campaigns, and the sectors they operate in. This will help you tailor your answers and show genuine interest in the role.
✨Showcase Your Digital PR Experience
Be prepared to discuss your previous experience in Digital PR, especially any campaigns you've worked on. Highlight specific tools you've used, like Roxhill or Muck Rack, and how they contributed to your success in earned media outreach.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific situations in a fast-paced environment. Think of examples from your past where you successfully managed multiple campaigns or adapted to changing circumstances.
✨Demonstrate Your Writing Skills
Since pitch writing is a key part of the role, be ready to showcase your writing abilities. You might be asked to write a sample pitch during the interview, so practice crafting concise and engaging emails that grab attention.