At a Glance
- Tasks: Lead digital marketing campaigns and drive customer acquisition for a historic British brand.
- Company: Join Lyle & Scott, a renowned British brand with over 150 years of heritage.
- Benefits: Flexible working, generous discounts, and a week to work from anywhere in the world.
- Other info: Enjoy a dog-friendly office and a supportive team culture.
- Why this job: Make an impact in a fast-paced environment while developing your marketing expertise.
- Qualifications: 4+ years in paid digital marketing with strong analytical skills.
The predicted salary is between 40000 - 50000 £ per year.
At Lyle & Scott, we recognise that all success starts with people.
We welcome creativity and value individuals who are passionate about delivering strong performance.
We are a privately owned British brand with over 150 years of history, known for crafting high‑quality clothing.
We are a brand with true authenticity, heritage and expertise that is recognised throughout the world.
We are looking for an in‑house Senior Paid Marketing Executive to play a key role within our
Omni‑Channel Team .
This position is responsible for driving customer acquisition, revenue growth and brand visibility through performance‑led digital marketing activity.
You'll lead and manage our external digital marketing agencies, oversee the execution and optimisation of paid media campaigns, and take ownership of the growth and development of our affiliate marketing programme.
If you are a commercially driven , data‑led individual who thrives in a fast‑paced environment, this could be the right opportunity.
Key Responsibilities
- Lead and manage external agency partners across Paid Search, Paid Social, Google Shopping, SEO, and affiliate marketing, ensuring campaigns are optimised to best‑practice standards.
- Own and develop the affiliate marketing programme, including partner recruitment, relationship management, commission structures and promotional activity.
- Drive commercial performance through effective budget management, ROI optimisation, forecasting, reporting and KPI delivery across multiple international markets.
- Analyse performance and customer behaviour, providing actionable insights, competitor analysis, reporting and recommendations to continuously improve campaign effectiveness and customer acquisition.
Qualifications / Experience
- Minimum 4 years' experience in a paid digital marketing role, either agency‑side or within a branded fashion, lifestyle or retail business.
- Strong working knowledge of Google Ads, Meta Ads, Google Shopping, Bing Ads, affiliate marketing programmes and performance marketing principles.
- Excellent analytical, reporting and commercial skills, with strong proficiency in Microsoft Excel.
- Google Ads and/or Meta Certifications are advantageous, with a willingness to continue developing professional knowledge and expertise.
Benefits
- 1 week a year to work anywhere in the world… it can be Fiji or your sofa.
- Thirsty Thursdays – the bar opens at 5pm every Thursday for a drink or an alternative soft drink of choice.
- Flexible working, so you can fit in your spin class… or hit snooze on your alarm, we don't judge!
- 1 week extra off work if you get married! (Not deducted from your annual leave)
- Generous staff discount… Great sample sales throughout the year so you can stock up on Christmas presents.
- Welcome to the Family Lyle & Scott item.
- Training and learning development.
- Season Ticket Loan.
- Holiday loyalty scheme: the longer you're with us, the more we will increase your allowance.
- Dog‑friendly office.
Lyle & Scott is an Equal Opportunities Employer and treats all applications purely based on skills and experience.
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Senior Digital Marketing Executive in London employer: Lyle & Scott
Lyle & Scott is an exceptional employer located in Greater London, offering a dynamic work environment that fosters creativity and innovation in the fashion industry. With comprehensive employee benefits such as flexible working hours and generous staff discounts, we prioritise work-life balance and employee satisfaction. Our commitment to professional growth ensures that team members have ample opportunities to develop their skills and advance their careers within a supportive and collaborative culture.
