Digital Marketing Executive in Newcastle upon Tyne

Working hours: 35 hours per week, Monday to Friday

Duration: Permanent

Location: Norfolk preferred; Newcastle also considered. Hybrid working (2 days working from home per week) available post‑probation.

About the role: Lycetts Insurance Brokers, part of Benefact Group, seeks a Digital Marketing Executive to join our Norfolk or Newcastle office. This role is responsible for driving the company’s digital presence and performance. You will manage and optimise the corporate website, lead search marketing activities across SEO and paid channels, oversee content development, plan and deliver email campaigns, manage analytics and performance reporting, and guide digital projects that support marketing communications and growth.

Responsibilities include:

• Oversee development, maintenance and optimisation of the company website.
• Manage all search marketing activities, including SEO and paid campaigns.
• Lead content creation and optimisation in collaboration with the marketing team.
• Administer Google Analytics, track performance and deliver actionable insights.
• Plan, execute and optimise email marketing campaigns and other digital initiatives.
• Manage external agencies and ensure adherence to brand guidelines, technical standards and regulatory requirements.
• Provide digital marketing guidance across the business, monitor competitor activity and drive enhancements in customer experience and online performance.

What you’ll need to have:

• Excellent written and verbal communication skills.
• Strong interpersonal skills with the ability to build effective relationships with colleagues and suppliers.
• Highly organised with the ability to manage multiple priorities.
• Professional, proactive and hard‑working team player with strong initiative.
• Well suited to an office‑based role within a close‑knit team of seven members.

What makes you stand out:

• CIM Diploma in Marketing or an equivalent professional qualification.
• Previous experience in developing and delivering digital communications.
• Strong planning and project management skills.
• Proven stakeholder management and relationship‑building experience.
• Experience managing external suppliers and agencies.
• Hands‑on experience with SEO and PPC, web content management systems and/or social media management.
• Working knowledge of design tools such as Canva and Adobe.
• Experience managing email campaigns using platforms such as Mailchimp or Campaign Master.
• Experience using social media management tools.
• Experience working with digital marketing agencies to enhance SEO and PPC performance.
• Familiarity with, or experience within, rural, equestrian or high‑net‑worth environments would be beneficial.

What we offer:

• A competitive salary – let’s discuss.
• Hybrid working available upon successful completion of probation.
• Employer pension contribution of 5% rising to 10% after 5 years membership of the pension scheme.
• Annual bonus scheme (discretionary based on individual and company performance).
• Life Assurance cover up to 4 × salary and Group Income Protection scheme up to 65% of salary.
• 25 days annual leave plus bank holidays (rising to 26 days and 27 days for 5 and 10 years’ service respectively).
• Career development opportunities with funded support and financial incentives for all professional qualifications.
• An Employee Assistance Programme with a wide range of benefits helping employees to stay healthy and feel supported.

About us: The Lycetts Group has over 60 years’ experience of providing a comprehensive range of insurance, risk management and financial advice to a broad cross‑section of commercial and private clients. We strive to be a trusted adviser to our clients and are proud of our continued high client satisfaction scores. The Benefact Group is a unique international financial services Group made up of over 30 businesses, owned by a charity and has been the third largest UK corporate donor over a decade, having given away £250 million since 2014. We have ambitious plans to become the UK’s number one corporate donor. We believe it’s essential to attract, empower, grow and reward talented people, offering fantastic opportunities for career and personal development. Our giving ethos, 135‑year history and the diversity of what we do have enabled us to build a culture of kindness, great ambition, and of passionate people driven to do better and be better. At Benefact Group, we are committed to creating an inclusive culture and building an environment where each and every one of us feels valued and respected. We welcome applications from everyone. If you need any additional support during the recruitment process, please let us know.