At a Glance
- Tasks: Lead SEO and SEM strategies to boost online visibility and maximise ROI.
- Company: Join a forward-thinking digital marketing team with a passion for innovation.
- Benefits: Attractive salary, flexible working hours, and opportunities for professional growth.
- Other info: Dynamic work environment with a focus on collaboration and creativity.
- Why this job: Make a real impact on search engine performance and drive business success.
- Qualifications: Proven experience in managing PPC campaigns and strong analytical skills.
The predicted salary is between 50000 - 65000 £ per year.
We are looking for an SEO/SEM expert to manage all search engine optimization and marketing activities. You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.
Responsibilities
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
- Track, report, and analyze website analytics and PPC initiatives and campaigns.
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Optimize copy and landing pages for search engine marketing.
- Perform ongoing keyword discovery, expansion and optimization.
- Research and implement search engine optimization recommendations.
- Research and analyze competitor advertising links.
- Develop and implement link building strategy.
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code.
- Work with editorial and marketing teams to drive SEO in content creation and content programming.
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
- Perform other tasks arising from the current needs of the marketing department.
- Support the Head of Digital in executing additional operational, strategic, and analytical activities in line with the company's current priorities.
Requirements and skills
- Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
- Solid understanding of performance marketing, conversion, and online customer acquisition.
- In-depth experience with website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
- Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite).
- Experience with A/B and multivariate experiments.
- Knowledge of ranking factors and search engine algorithms.
- Up-to-date with the latest trends and best practices in SEO and SEM.
Senior SEO Manager employer: Lyca Mobile UK
As a Senior SEO Manager at our company, you will thrive in a dynamic and innovative work culture that prioritises employee growth and development. We offer competitive benefits, including flexible working arrangements and opportunities for professional advancement, all within a vibrant location that fosters creativity and collaboration. Join us to make a meaningful impact in the digital marketing landscape while enjoying a supportive environment that values your contributions.
StudySmarter Expert Advice🤫
We think this is how you could land Senior SEO Manager
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or attend local SEO meetups. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your SEO projects and results. This is a great way to demonstrate your expertise and make a lasting impression.
✨Tip Number 3
Prepare for interviews by brushing up on the latest SEO trends and tools. Be ready to discuss your past campaigns and how you maximised ROI. Confidence and knowledge go hand in hand!
✨Tip Number 4
Don’t forget to apply through our website! We love seeing candidates who are genuinely interested in joining us. Plus, it’s a great way to ensure your application gets noticed.
We think you need these skills to ace Senior SEO Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Senior SEO Manager. Highlight your experience with SEO and SEM, and don’t forget to mention any specific tools you've used like Google Analytics or bid management tools.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for our team. Share your passion for SEO and how your skills can help us achieve maximum ROI in our campaigns.
Showcase Your Achievements:When detailing your past roles, focus on your achievements. Did you increase website traffic or improve PPC performance? Use numbers and data to back up your claims – we love seeing results!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Lyca Mobile UK
✨Know Your SEO Stuff
Make sure you brush up on the latest SEO trends and best practices. Be ready to discuss your experience with keyword strategies, link building, and how you've optimised content in the past. Showing that you're up-to-date will impress the interviewers.
✨Showcase Your Analytical Skills
Since you'll be managing PPC campaigns and analysing website analytics, come prepared with examples of how you've used data to drive decisions. Discuss specific tools you've used, like Google Analytics or bid management tools, and how they helped you achieve results.
✨Prepare for Scenario Questions
Expect questions that ask how you'd handle specific SEO challenges or SEM campaigns. Think about past experiences where you executed tests or optimised campaigns, and be ready to explain your thought process and the outcomes.
✨Collaborative Mindset
This role involves working with various teams, so highlight your teamwork skills. Share examples of how you've collaborated with editorial or development teams to implement SEO best practices. This shows you're not just a solo player but can work well within a team.
