At a Glance
- Tasks: Lead SEO and SEM strategies to boost online visibility and maximise ROI.
- Company: Join a forward-thinking digital marketing team with a passion for innovation.
- Benefits: Attractive salary, flexible working hours, and opportunities for professional growth.
- Other info: Dynamic work environment with a focus on collaboration and creativity.
- Why this job: Make a real impact on search engine performance and drive business success.
- Qualifications: Proven experience in managing PPC campaigns and strong analytical skills.
The predicted salary is between 50000 - 65000 £ per year.
We are looking for an SEO/SEM expert to manage all search engine optimization and marketing activities. You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.
Responsibilities:
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
- Track, report, and analyze website analytics and PPC initiatives and campaigns.
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Optimize copy and landing pages for search engine marketing.
- Perform ongoing keyword discovery, expansion and optimization.
- Research and implement search engine optimization recommendations.
- Research and analyze competitor advertising links.
- Develop and implement link building strategy.
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code.
- Work with editorial and marketing teams to drive SEO in content creation and content programming.
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
- Perform other tasks arising from the current needs of the marketing department.
- Support the Head of Digital in executing additional operational, strategic, and analytical activities in line with the company's current priorities.
Requirements and skills:
- Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
- Solid understanding of performance marketing, conversion, and online customer acquisition.
- In-depth experience with website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
- Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite).
- Experience with A/B and multivariate experiments.
- Knowledge of ranking factors and search engine algorithms.
- Up-to-date with the latest trends and best practices in SEO and SEM.
Senior SEO Manager in London employer: Lyca Mobile UK
Join a dynamic and innovative team as a Senior SEO Manager, where your expertise will be valued and your contributions recognised. Our company fosters a collaborative work culture that prioritises employee growth through continuous learning opportunities and mentorship. Located in a vibrant area, we offer competitive benefits and a supportive environment that encourages creativity and strategic thinking, making it an ideal place for professionals seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Senior SEO Manager in London
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or attend local SEO meetups. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal project or case study that highlights your SEO expertise. This could be a blog, a website, or even a detailed analysis of a competitor's strategy. It’s a great way to demonstrate your capabilities beyond just a CV.
✨Tip Number 3
Prepare for interviews by brushing up on the latest SEO trends and tools. Be ready to discuss how you've used analytics to drive results in past roles. We want to see your passion for SEO shine through!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Senior SEO Manager in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Senior SEO Manager. Highlight your experience with SEO and SEM, and don’t forget to mention any successful campaigns you've managed. We want to see how you can bring value to our team!
Showcase Your Skills:In your cover letter, dive into your expertise with tools like Google Analytics and your experience with PPC campaigns. We love seeing specific examples of how you've optimised campaigns for maximum ROI. Let us know what makes you the perfect fit!
Be Data-Driven:Since this role is all about analytics, make sure to include any relevant metrics or results from your past work. We’re keen on seeing how you’ve tracked and reported on website performance and PPC initiatives. Numbers speak volumes!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at Lyca Mobile UK
✨Know Your SEO Stuff
Make sure you brush up on the latest SEO trends and best practices. Be ready to discuss your experience with keyword strategies, link building, and how you've optimised content in the past. Showing that you're up-to-date will impress them!
✨Showcase Your Analytical Skills
Since you'll be managing PPC campaigns and analysing website analytics, prepare to talk about specific tools you've used, like Google Analytics or bid management tools. Bring examples of how you've tracked performance and maximised ROI in previous roles.
✨Prepare for Scenario Questions
Expect questions that ask how you'd handle specific situations, like optimising a poorly performing campaign or implementing SEO recommendations. Think through your past experiences and be ready to share concrete examples that highlight your problem-solving skills.
✨Collaborate and Communicate
This role involves working with various teams, so be prepared to discuss how you've collaborated with editorial and marketing teams in the past. Highlight your communication skills and how you ensure everyone is aligned on SEO goals and strategies.
