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- Tasks: Manage SEO and SEM activities to boost search engine rankings and maximize ROI.
- Company: Join a dynamic team focused on innovative digital marketing strategies.
- Benefits: Enjoy flexible work options and opportunities for professional growth.
- Why this job: Be at the forefront of digital marketing, driving impactful results and learning from industry experts.
- Qualifications: Proven experience in SEO and SEM, with a strong grasp of analytics tools and performance marketing.
- Other info: Ideal for those passionate about data-driven marketing and eager to make a difference.
The predicted salary is between 28800 - 43200 £ per year.
We are looking for an SEO/SEM expert to manage all search engine optimization and marketing activities.
You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.
Responsibilities
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Optimize copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion and optimization
- Research and implement search engine optimization recommendations
- Research and analyze competitor advertising links
- Develop and implement link building strategy
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Work with editorial and marketing teams to drive SEO in content creation and content programming
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Requirements and skills
- Proven SEO experience
- Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
- Solid understanding of performance marketing, conversion, and online customer acquisition
- In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
- Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
- Experience with A/B and multivariate experiments
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Knowledge of ranking factors and search engine algorithms
- Up-to-date with the latest trends and best practices in SEO and SEM
- BS/MS degree in a quantitative, test-driven field
Search Engine Optimization Executive employer: Lyca Mobile Group
Contact Detail:
Lyca Mobile Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Search Engine Optimization Executive
✨Tip Number 1
Stay updated on the latest SEO and SEM trends. Follow industry leaders on social media, subscribe to relevant blogs, and participate in online forums. This will not only enhance your knowledge but also show your passion for the field during interviews.
✨Tip Number 2
Build a portfolio showcasing your previous SEO and SEM projects. Include case studies that highlight your strategies, results, and the tools you used. This tangible evidence of your skills can set you apart from other candidates.
✨Tip Number 3
Network with professionals in the SEO and SEM community. Attend webinars, workshops, or local meetups to connect with others in the industry. These connections can lead to job opportunities and valuable insights.
✨Tip Number 4
Familiarize yourself with the specific tools mentioned in the job description, such as Google Analytics and bid management tools. Consider taking online courses or certifications to demonstrate your proficiency and commitment to potential employers.
We think you need these skills to ace Search Engine Optimization Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your proven SEO and SEM experience. Include specific examples of successful campaigns you've managed, tools you've used, and results achieved to demonstrate your expertise.
Craft a Compelling Cover Letter: In your cover letter, express your passion for search engine optimization and marketing. Mention how your skills align with the responsibilities listed in the job description, such as managing PPC campaigns and optimizing content strategies.
Showcase Analytical Skills: Since the role requires data analysis, include any relevant experience with website analytics tools like Google Analytics. Highlight your ability to track, report, and analyze data to improve campaign performance.
Research the Company: Before submitting your application, research the company’s current SEO and SEM strategies. This will help you tailor your application and show that you understand their business and can contribute effectively.
How to prepare for a job interview at Lyca Mobile Group
✨Showcase Your SEO Knowledge
Be prepared to discuss your previous SEO experiences in detail. Highlight specific strategies you've implemented, such as link building or keyword optimization, and the results they achieved. This will demonstrate your expertise and understanding of the field.
✨Familiarize Yourself with Analytics Tools
Since the role requires in-depth experience with website analytics tools, make sure you can talk confidently about your experience with tools like Google Analytics. Be ready to share how you've used data to inform your SEO and SEM strategies.
✨Discuss Your SEM Campaigns
Prepare to discuss your experience managing PPC campaigns across platforms like Google, Yahoo, and Bing. Share specific examples of campaigns you've run, focusing on how you maximized ROI and managed budgets effectively.
✨Stay Updated on Trends
The SEO landscape is always changing, so it's crucial to stay informed about the latest trends and best practices. Be ready to discuss recent developments in SEO and SEM, and how you plan to implement these insights in your work.
