Paid Media Manager

The Paid Media Manager will be responsible for developing and executing paid media strategies to drive customer acquisition, engagement, and revenue growth. The role requires a deep understanding of digital advertising and the ability to manage and collaborate with third-party digital agencies to achieve optimal campaign performance. The ideal candidate will have a strong background in digital marketing, with a focus on paid media in the mobile telecommunications industry.

Strategy Development:

• Create and implement paid media strategies across various platforms (e.g., Google Ads, Facebook, Instagram, LinkedIn, programmatic networks, affiliates) to align with business goals.
• Identify and leverage new opportunities in paid media to enhance customer acquisition and brand visibility.
• Ensure all paid media efforts are aligned with the overall marketing strategy and brand messaging.

Agency Management:

• Serve as the primary point of contact for third-party digital agencies, overseeing their work to ensure alignment with company objectives.
• Provide clear direction, feedback, and expectations to agency partners, ensuring campaigns are executed effectively and within agreed-upon timelines.
• Regularly review agency performance, campaign metrics, and deliverables, and conduct quarterly business reviews to assess and optimize agency contributions.

Campaign Management:

• Oversee the planning, execution, and optimization of paid media campaigns, including budget management, targeting, creative development, and A/B testing.
• Monitor campaign performance, making data-driven decisions to enhance ROI and achieve KPIs.
• Collaborate with internal teams to develop compelling ad content and optimize landing pages to improve conversion rates.

Analytics & Reporting:

• Analyse campaign data to generate actionable insights and recommendations for continuous improvement.
• Prepare detailed reports on the performance of paid media campaigns, highlighting successes, challenges, and areas for optimization.
• Present campaign results and insights to internal stakeholders, including senior management.

Budget Management:

• Manage the paid media budget, ensuring efficient allocation of resources and maximizing return on investment.
• Track and report on media spend, making adjustments as necessary to align with campaign goals and market conditions.

Collaboration & Leadership:

• Work closely with cross-functional teams (national and international), including product marketing, sales, and customer insights, to ensure paid media strategies support broader business objectives.
• Provide guidance and mentorship to junior team members, fostering a collaborative and high-performance work environment.

Experience:

• Minimum of 4-6 years of experience in paid media management, with at least 2 years of experience managing third-party digital agencies.
• Strong understanding of the mobile telecommunications industry, including consumer behavior and digital trends.
• Proven track record of managing large-scale paid media campaigns with substantial budgets and achieving measurable results.

Technical Skills:

• Expertise in digital advertising platforms such as Google Ads, Facebook Ads Manager, and programmatic buying tools.
• Proficient in analytics tools such as Google Analytics, Data Studio, and other performance reporting platforms.
• Experience with CRM and marketing automation platforms is a plus.

Soft Skills:

• Excellent communication, negotiation, and interpersonal skills.
• Strong project management abilities with a focus on detail and deadlines.
• Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.
• Proactive, results-oriented, and able to work both independently and as part of a team.