Senior Research Analyst in Kingston upon Hull

About LXA is a marketing, technology and AI learning business helping organisations build modern marketing capability. We work with global brands to upskill teams across AI, data, martech, CX and digital transformation through a mix of training, research and live experiences. Alongside our corporate learning programmes, LXA runs AntiCon, a well-established series of B2B marketing events that bring together senior marketers, technologists and industry partners to learn what's next in marketing and technology. We are a small, experienced team with a strong track record, long-standing client relationships and a global community of over 200,000 marketing, sales and technology professionals. Our work spans enterprise clients and high-growth organisations. Our environment rewards curiosity, accountability and high standards of delivery.

Location: 100% Remote.

Reporting Line: Reports to the CEO. No direct reports initially. Team management responsibilities might be added over time as your role progresses and the team grows.

The role

• Capability Consulting Support (approx. 60%)
  • This is the core of the role. You will work directly on enterprise marketing capability programmes, including our current engagement with a global pharmaceutical company.
  • Design and build diagnostic surveys using, applying appropriate scale formats and behaviorally anchored items calibrated to proficiency levels.
  • Analyse diagnostic data in Excel and BI tools: gap analysis, importance-proficiency scoring, heatmaps, and role/market cuts.
  • Review capability frameworks against best-practice criteria: clarity, completeness, role alignment, maturity progression, measurability.
  • Prepare client-ready slides: capability framework overviews, diagnostic results decks, stakeholder pre-reads, and workshop materials.
  • Manage the operational rhythm of engagements: stakeholder scheduling, action tracking, document version control, and delivery milestone management.
  • Offer structured angles for consideration to the consulting partner: alternative interpretations, risks, gaps in the evidence base.
• Course and Learning Content (approx. 20%)
  • Drawing on knowledge built through client work and research, you will help translate frameworks and insights into structured learning content.
  • Script course modules using AI-assisted production tools.
  • Design learning structures: module outlines, session flow, exercises, and assessment items.
  • Ensure course content reflects real-world application, not just theoretical frameworks.
• Research and Insight Writing (approx. 10%)
  • Contributing to LXA's published research output, which builds market credibility and feeds directly back into consulting and course work.
  • Identify and synthesise data points, benchmarks, and case evidence relevant to marketing capability.
  • Draft sections of research reports using Claude and other tools, with appropriate quality control.
  • Track how enterprise marketing capability is evolving: AI adoption, operating model shifts, diagnostics approaches.
• Speaker and Community Engagement (approx. 10%)
  • Supporting our event programme by identifying and approaching relevant practitioners.
  • Research and approach senior marketing practitioners and emerging thinkers for AntiCon and related events.
  • Brief speakers so their sessions connect to programme themes and deliver genuine practitioner value.

Your current role

You may currently be working as a:

• Consultant or analyst at an L&D consultancy, capability agency or marketing consulting firm.
• Consultant or analyst at a management or HR consulting firm where capability programme delivery is part of your work.

You are probably 5 to 7 years into your career.

What we are seeking

• Manage workstreams and proactively surface blockers rather than waiting to be chased.
• Project management.
• Are comfortable with Excel and at least one BI tool at a working analytical level.
• Can produce clean, tight client slides without being asked twice.
• Write clearly and precisely, with no filler.
• Faster learner.
• Meticulous approach.

What we offer

• Direct exposure to real enterprise consulting engagements with senior global clients.
• Analytical and delivery ownership from day one, not a year in.
• A small, senior team with no bureaucracy and no internal politics.
• Work that builds knowledge across consulting, research, and content, with a clear progression path as the business scales.
• High trust, low overhead.
• Advanced AI ways of working.

Package

• Competitive salary.
• 26 days holiday.
• Work directly with the CEO on live client engagements.
• Clear progression path as the business scales.
• High trust, low bureaucracy.
• Early Friday finish.
• Certification in AI marketing and martech.