At a Glance
- Tasks: Develop and manage the wine category, opening new accounts and supporting existing ones.
- Company: Join LWC Drinks, the UK's fastest growing drinks company, known for exceptional customer service.
- Benefits: Enjoy a dynamic work environment with opportunities for training and development in the wine industry.
- Why this job: Be a local ambassador for wine, combining passion with commercial success in a vibrant team culture.
- Qualifications: Commercial experience in wine sales preferred; WSET Level 3 is a bonus.
- Other info: Field-based role with flexible hours, including some evening events and tastings.
The predicted salary is between 36000 - 60000 £ per year.
The Wine Development Managers at LWC are responsible for the development of the wine category within their depot. As the local ambassadors for the wine range, it is crucial that they have a positive attitude to on-trade wine sales and marry commerciality with excellent wine knowledge. WDMs are field based, expected to spend 15 days a month working in the trade in their area supporting the account managers from their depots and developing business on their own. Working hours are 40 hours per week, with some requirements to work outside of regular business hours to support customers.
Main Duties
- New Business
- Opening new wine accounts, working alongside the Account Managers.
- Maintaining and updating a live customer prospect list.
- Existing Business
- Working closely with Account Managers to develop and retain existing customers.
- Account management of the top 50 wine accounts in their region.
- Wine reviews are to be undertaken half yearly with the agreed top 50 wine accounts within the region. The top 20 wine accounts should be visited once a quarter.
- Responsibility for Wine Development Plans within Key Accounts as and when agreed upon.
- Category Management
- Building commercial and interesting wine lists in line with market trends.
- Maximising profitability by identifying LWC's own brand opportunities.
- Presenting a wine slot at each monthly depot meeting.
- Quarterly account reviews with Account Managers.
- Training and education of Account Managers, key events, tastings, liaising with WSET course providers and running these courses at the regional depot where applicable.
- Local bespoke customer training (National accounts included).
- Management of samples within the depot, sample depot budget management.
- Work closely with the Depot Managers, Stock Controllers, Telesales and Wine Team.
- Take ownership of Regional Wine Tastings and wine-led events.
- Supporting LWC wine business in Key and National accounts and occasionally travelling to our head office in Manchester.
- Administration
- Completing weekly call logs and sending them to the Line Manager.
- Attending monthly meetings with the Line Manager to discuss sales performance.
- Attending quarterly meetings with the Regional Sales Manager to discuss depot wine performance.
- To be fully prepared for Management, RSM, WDM meetings and 1:1s.
- Support depot in management of depot wine stock (slow moving stock, QA/QC issues etc).
Knowledge and Experience:
- Commercial experience in selling wine (on-trade preferred).
- A good track record in sales and meeting growth targets.
- Knowledge of the wine trade and trends.
- WSET Level 3 preferred.
LWC Drinks Ltd provides licensed establishments with all their bar and sundry supplies. However, we are more than just a distributor, becoming the fastest growing privately owned drinks company in Britain, placing 24th in the Sunday Times PWC Profit Track 100. Our aim is to provide the best customer service in the industry, employing over 1,500 people, at 18 depots across the UK, with a Support Centre and Hub Distribution Centre based in Manchester.
Wine Development Manager in Plymouth employer: LWC Drinks
Contact Detail:
LWC Drinks Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Wine Development Manager in Plymouth
✨Tip Number 1
Familiarise yourself with the local wine market in Plymouth. Understanding the preferences and trends of local consumers will help you connect better with potential clients and demonstrate your expertise during interviews.
✨Tip Number 2
Network with professionals in the wine industry, especially those who work in on-trade sales. Attend local wine events or tastings to build relationships and gain insights that could be beneficial for your role as a Wine Development Manager.
✨Tip Number 3
Prepare to discuss your previous sales achievements and how they relate to the wine category. Be ready to share specific examples of how you've successfully opened new accounts or managed existing ones, as this will showcase your relevant experience.
✨Tip Number 4
Stay updated on current wine trends and developments in the industry. Being knowledgeable about new products, market shifts, and consumer preferences will not only impress your interviewers but also position you as a valuable asset to the team.
We think you need these skills to ace Wine Development Manager in Plymouth
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in wine sales and account management. Emphasise any commercial achievements and knowledge of the wine trade, particularly if you have WSET Level 3 certification.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for wine and your understanding of the on-trade market. Mention specific examples of how you've successfully opened new accounts or managed existing ones to demonstrate your suitability for the role.
Showcase Your Knowledge: In your application, include insights about current wine trends and how they could impact the business. This will show that you are not only knowledgeable but also proactive in thinking about the future of the wine category.
Prepare for Interviews: If selected for an interview, be ready to discuss your previous experiences in detail. Prepare to answer questions about how you would approach building relationships with key accounts and managing wine tastings or events.
How to prepare for a job interview at LWC Drinks
✨Showcase Your Wine Knowledge
As a Wine Development Manager, having a solid understanding of wine is crucial. Brush up on your wine knowledge, including varietals, regions, and current trends in the industry. Be prepared to discuss your favourite wines and how they can fit into the market.
✨Demonstrate Sales Experience
Highlight your previous sales experience, especially in the on-trade sector. Prepare examples of how you've successfully opened new accounts or retained existing customers. This will show that you have the commercial acumen needed for the role.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving skills and ability to manage accounts. Think about past experiences where you had to overcome challenges in sales or customer management, and be ready to share these stories.
✨Engage with the Interviewers
Interviews are a two-way street. Prepare thoughtful questions about the company culture, team dynamics, and expectations for the role. Engaging with the interviewers shows your interest in the position and helps you determine if it's the right fit for you.