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- Tasks: Lead our social media strategy and create engaging content across platforms like TikTok and Instagram.
- Company: Join LWC Drinks, the UK's largest independent drinks wholesaler with a vibrant culture.
- Benefits: Enjoy a competitive salary, annual bonus, staff discounts, and professional development opportunities.
- Why this job: Be at the forefront of social media trends while showcasing award-winning drinks and connecting with audiences.
- Qualifications: 3+ years in social media management, strong creative skills, and a passion for drinks and hospitality.
- Other info: Dynamic role with travel opportunities to exciting events across the UK.
Job Title: Social Media and Content Manager
Make sure to apply quickly in order to maximise your chances of being considered for an interview Read the complete job description below.
Reports to: Marketing and Communications Lead
Location: Office Based in our Manchester Support Centre in Chadderton.
Salary: £30,000 – £40,000 per year (Dependent on Experience)
A Very Social Role
We are looking for an experienced creative, strategic, and results-driven Social Media and Content Manager to lead our social presence across LinkedIn, Instagram, Facebook, and emerging channels such as TikTok. This role is central to telling our stories, celebrating our people, showcasing our products, and connecting with customers, suppliers, and prospective employees.
You will manage content planning, creation, and community engagement, and be hands on with design and video production, ensuring our LWC social media channels reflect our brand values and business priorities.
The ideal candidate will be enthusiastic about what they do, with a passion for drinks, and a proven track record in direct-to-consumer social media marketing within FMCG, the on-trade or the drinks industry, demonstrating strategic thinking, creative prowess, and a deep understanding of social media trends and campaign activations.
Responsibilities:
• Develop and own LWC’s social media strategy to grow reach, engagement, and brand reputation.
• Manage day-to-day posting and scheduling across LinkedIn, Instagram, Facebook, and TikTok (launch phase).
• Plan and deliver engaging content campaigns aligned with marketing priorities, trade events, and seasonal opportunities.
• Create compelling copy, visuals, and video content.
• Showcase our award-winning wine, beer, spirits and soft drinks portfolio, people, events, and depot activity in fresh and engaging ways.
• Work with depot teams to support regional events and travel to these events across the UK (trade shows, tastings, festivals), capturing and amplifying content.
• Track, analyse, and report on social performance to key stakeholders in simple, clear ways.
• Keep ahead of industry trends and new platform features to ensure LWC stays innovative and relevant.
• Manage paid social activity for LWC and our supplier partners, driving measurable ROI.
• Act as brand guardian, ensuring tone of voice and visuals reflect our wholesaler positioning.
What We’re Looking For:
• Over three years’ experience in social media management, ideally within B2B, drinks, hospitality, or FMCG.
• Strong creative skills with proven experience producing engaging social content.
• Excellent writing ability, with a knack for tailoring tone to platform and audience.
• Confident in photography, short-form video, and content editing tools.
• Analytical mindset with experience using platform insights and reporting tools.
• Proactive, organised, and able to manage multiple projects at once.
• A genuine interest in drinks, hospitality, and digital trends.
• Full driving license, and the ability to travel across the UK visiting our depots and attending events.
What We Offer
• Competitive salary (depending on experience).
• Additional 20% annual bonus
• Opportunities to attend trade shows, portfolio tastings, and industry events.
• Staff discount on our drinks portfolio
• Ongoing professional development in a fast-paced, growing business.
About LWC
LWC Drinks is the UK’s largest independent drinks wholesaler. With 18 depots nationwide and over 45 years of experience, we supply the on-trade with one of the most comprehensive portfolios in the industry. From award-winning wines and craft spirits to draught beer and soft drinks, we pride ourselves on service, expertise, and partnerships that help our customers succeed.
Currently LWC Drinks employ over 1,800 people, as well as a Support Centre, based in Manchester where the Marketing and Communications team is based. Marketing at LWC is fast paced, with fantastic opportunities to be creative and innovative across the LWC corporate brand, our award-winning Signature Brands and Signature Wines portfolios, and the LWC owned Dorbiere Pub Group
Social Media and Content Manager employer: LWC Drinks
Contact Detail:
LWC Drinks Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media and Content Manager
✨Tip Number 1
Get your social media game on point! Before applying, make sure your own profiles reflect your skills. Show off your creativity and engagement strategies. We want to see how you can bring that flair to our channels!
✨Tip Number 2
Network like a pro! Connect with people in the industry on LinkedIn and engage with their content. This not only boosts your visibility but also shows us you're genuinely interested in the drinks scene. Plus, who knows? You might get insider tips!
✨Tip Number 3
Prepare for the interview by researching our brand and recent campaigns. We love candidates who come in with fresh ideas and an understanding of our values. Think about how you can elevate our social presence and be ready to share those thoughts!
✨Tip Number 4
Apply through our website for the best chance! It’s quick and easy, and we’ll get your application directly. Don’t forget to highlight your experience with engaging content and community management – that’s what we’re all about!
We think you need these skills to ace Social Media and Content Manager
Some tips for your application 🫡
Show Your Creative Side: When you're crafting your application, let your creativity shine! Use engaging language and showcase your personality. Remember, this role is all about social media and content, so make sure your application reflects that flair.
Tailor Your Application: Don’t just send a generic CV and cover letter. Tailor your application to highlight your experience in social media management, especially within the drinks or FMCG sectors. We want to see how your skills align with our needs!
Highlight Your Achievements: Be sure to include specific examples of your past successes in social media campaigns. Numbers speak volumes, so if you’ve increased engagement or reach, shout about it! We love seeing tangible results.
Apply Through Our Website: Make sure to apply through our website for the best chance of being considered. It’s the quickest way for us to get your application and start the conversation. Don’t miss out on this opportunity!
How to prepare for a job interview at LWC Drinks
✨Know Your Platforms
Before the interview, make sure you’re well-versed in the social media platforms mentioned in the job description. Familiarise yourself with their latest features and trends, especially on LinkedIn, Instagram, Facebook, and TikTok. This will show your potential employer that you’re not just a user but someone who understands how to leverage these platforms strategically.
✨Showcase Your Creativity
Prepare a portfolio of your previous work that highlights your creative skills in social media management. Include examples of engaging content you've created, campaigns you've led, and any analytics that demonstrate your success. This tangible evidence of your abilities can set you apart from other candidates.
✨Understand the Brand
Research LWC Drinks thoroughly before your interview. Understand their brand values, product offerings, and target audience. Be ready to discuss how you would align your social media strategy with their goals and how you can enhance their brand presence across various channels.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific situations, such as managing a crisis on social media or creating a campaign for a new product launch. Think through your past experiences and be ready to share relevant examples that showcase your problem-solving skills and strategic thinking.
