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- Tasks: Lead and execute brand activation strategies in North Yorkshire & Teesside.
- Company: Join a dynamic team focused on innovative brand development.
- Benefits: Enjoy competitive pay, growth opportunities, and a vibrant work culture.
- Why this job: Make a real impact on brand visibility and market presence while developing your skills.
- Qualifications: Looking for passionate individuals with a knack for marketing and brand management.
- Other info: This role offers a chance to work closely with diverse teams and drive exciting projects.
The predicted salary is between 43200 - 72000 £ per year.
Job Title: Brands Activation Manager Reports to: Signature Brands Development Manager Depot: Teesside Depot (Covering North Yorkshire & Teesside) Overview To own and activate internal and external regional activation of Signature Brands portfolio development strategy. Be accountable for the delivery of annual objectives across Distribution, Volume, ROS, Cash and GP %. Main Duties Demonstrate deep understanding of portfolio brands and capability to deliver compelling and irresistible retailer propositions. This would include the ability to make cocktails. Create effective relationships with regional account managers and provide training and support which inspires step-jumped portfolio growth. Mobilise regional telesales to accelerate portfolio growth. Maintain existing and drive new distribution of Signature Brands products. Grow Rate Of Sale of Signature Brands via activation of portfolio investment plans. Expand range and presence of Signature Brands portfolio through activation of Innovation launch strategy. Demonstrate expertise in Investment tactics to maximise margins. Assess and activate events which deliver positive ROI dynamics. Management of POS placement, merchandising and sampling. Host and attend key account sampling and promotional programmes (which you may run). Creation of bespoke cocktail menus to maximise Signature share of menu and tailored drinks to suit customer base of accounts. Bu…
Brands Activation Manager employer: LWC Drinks Careers
Contact Detail:
LWC Drinks Careers Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brands Activation Manager
✨Tip Number 1
Familiarize yourself with the Signature Brands portfolio. Understanding the products and their unique selling points will help you articulate how you can effectively activate these brands in your region.
✨Tip Number 2
Network with professionals in the industry, especially those who have experience in brand activation. This can provide you with insights and potentially valuable connections that could help you stand out during the hiring process.
✨Tip Number 3
Prepare to discuss specific strategies you've used in previous roles to drive brand activation. Be ready to share measurable outcomes that demonstrate your impact on distribution, volume, and profitability.
✨Tip Number 4
Stay updated on market trends and consumer behavior in North Yorkshire and Teesside. Showing that you understand the local market dynamics will position you as a strong candidate for the role.
We think you need these skills to ace Brands Activation Manager
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description for the Brands Activation Manager position. Understand the key responsibilities and required skills, so you can tailor your application accordingly.
Highlight Relevant Experience: In your CV and cover letter, emphasize your experience in brand activation and portfolio development. Use specific examples that demonstrate your ability to meet annual objectives related to Distribution, Volume, ROS, Cash, and GP %.
Showcase Your Skills: Make sure to highlight any relevant skills such as project management, strategic planning, and communication. These are crucial for the role and should be evident in your application materials.
Craft a Compelling Cover Letter: Write a personalized cover letter that connects your background to the company's goals. Explain why you are passionate about the role and how you can contribute to the success of the Signature Brands portfolio.
How to prepare for a job interview at LWC Drinks Careers
✨Understand the Brand Portfolio
Make sure you have a solid understanding of the Signature Brands portfolio. Research their products and recent campaigns to discuss how you can contribute to their activation strategy.
✨Showcase Your Analytical Skills
Be prepared to discuss how you analyze market trends and consumer behavior. Provide examples of how your insights have led to successful brand activations in the past.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving skills. Think about challenges you’ve faced in previous roles and how you overcame them, especially in relation to brand activation.
✨Highlight Your Communication Skills
As a Brands Activation Manager, effective communication is key. Be ready to demonstrate how you’ve successfully collaborated with cross-functional teams and external partners to achieve brand objectives.
