At a Glance
- Tasks: Lead high-impact marketing campaigns for LW Theatres and resident shows.
- Company: Join a vibrant team at LW Theatres, where creativity meets collaboration.
- Benefits: Competitive salary, flexible working options, and a culture of inclusion.
- Other info: Opportunity for career growth and to work with diverse teams.
- Why this job: Make a real impact in live entertainment and drive audience engagement.
- Qualifications: Experience in senior marketing roles, especially in fast-paced consumer sectors.
The predicted salary is between 50000 - 60000 £ per year.
We are excited to be recruiting for a Senior Marketing Manager – Resident Shows and Brand. Reporting to the Head of Audience Development, this role will deliver the marketing for the LW Theatres brand and our resident shows, with high-impact campaigns that build audiences, drive ticket sales and revenue, and amplify the brand through commercial and partnership marketing. The Senior Marketing Manager will lead end-to-end campaign strategy and positioning, aligning venues and stakeholders to deliver seamless, joined-up activity.
What you’ll be doing…
- Drive commercial and brand objectives, optimise targeting, creative, and campaign reporting for ticket sales and audience growth.
- Define and implement LW Theatres' brand objectives and strategies for amplification.
- Lead campaign strategy, planning, and delivery, ensuring alignment with commercial objectives.
- Manage LW Theatres venue client relationships (producers and partners) as the main point of contact for marketing resident shows.
- Line-manage and develop the Marketing Executive providing coaching, prioritisation, and clear direction.
- Coordinate digital, partnerships, media and creative to deliver integrated campaigns including management of in-venue marketing assets.
- Oversee measurement and reporting for internal and client stakeholders; interrogate results and turn into actions.
- Manage budgets and billing, with proactive forecasting and insight-led optimisation.
- Lead organic social planning and community management with support from the Marketing Executive; own requirements for commercial/partnership marketing while working closely with the Digital Platforms Manager.
- Lead B2B implementation, including groups marketing, in collaboration with LW Tickets activity.
Key KPIs for the role include:
- Ticket sales and revenue performance.
- Campaign reach, awareness, and audience growth.
- Client satisfaction and retention.
- Brand engagement across key channels.
- Campaign ROI and budget efficiency.
What we need from you…
- Previous experience in a senior marketing role, ideally within live entertainment, ticketed events, arts, culture, hospitality or similarly fast-paced consumer-facing sectors.
- A strong track record of leading integrated campaigns that deliver measurable commercial results, alongside experience managing stakeholder and client relationships, budgets, reporting and cross-functional delivery.
- A background in brand marketing, audience growth and campaign planning is highly desirable, as is previous line management or mentoring experience.
- Confident using insight and performance data to deliver strategy, optimise activity and communicate recommendations clearly to both internal teams and external partners.
Salary: To be discussed on application. Please advise salary expectations. Deadline for applications: 3rd June 2026.
Diversity & Inclusion
At LW Theatres, we pride ourselves on being a family of individuals and actively welcome applicants from all backgrounds – it’s one of our core values and we believe celebrating our differences is key to success. At the heart of our Company is a culture of inclusion where everyone feels seen and heard and can be themselves at work. Regardless of your background, all we ask is that you have the skills and experience required and the desire to succeed. In return, we pledge to ensure that our selection process is both transparent and fair. We are also open to discussing opportunities to work flexibly. This role may close early if a sufficient number of applications are received.
Senior Marketing Manager employer: LW Theatres
At LW Theatres, we are committed to fostering a vibrant and inclusive work environment where creativity thrives and every voice is valued. As a Senior Marketing Manager, you will have the opportunity to lead impactful campaigns that not only drive ticket sales but also enhance our brand's presence in the live entertainment sector. With a focus on professional development and a culture that celebrates diversity, we offer a unique workplace where your contributions can make a real difference.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your past campaigns and successes. This is your chance to demonstrate how you can drive ticket sales and audience growth, just like the role requires.
✨Tip Number 3
Prepare for interviews by researching the company and its brand objectives. Be ready to discuss how your experience aligns with their goals and how you can lead integrated campaigns that deliver results.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Senior Marketing Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Senior Marketing Manager role. Highlight your experience in leading integrated campaigns and managing client relationships, as these are key for us. Use specific examples that showcase your achievements in audience growth and brand marketing.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for this role. Mention your passion for live entertainment and how your previous experiences align with our goals at LW Theatres. Keep it engaging and personal!
Showcase Your Data Skills:We love data-driven decision-making! In your application, be sure to mention how you've used insights and performance data to optimise campaigns in the past. This will show us that you can deliver measurable results and communicate effectively with stakeholders.
Apply Through Our Website:Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our company culture and values before you hit 'send'.
How to prepare for a job interview at LW Theatres
✨Know Your Brand Inside Out
Before the interview, dive deep into LW Theatres' brand and its resident shows. Understand their marketing strategies, recent campaigns, and audience engagement tactics. This knowledge will help you demonstrate your passion for the brand and how you can contribute to its growth.
✨Showcase Your Campaign Successes
Prepare specific examples of integrated campaigns you've led in the past. Highlight measurable results, such as ticket sales growth or audience engagement metrics. This will illustrate your ability to drive commercial objectives and align with the role's key performance indicators.
✨Be Ready to Discuss Stakeholder Management
Since managing client relationships is crucial for this role, come prepared with examples of how you've successfully collaborated with stakeholders. Discuss how you’ve navigated challenges and maintained strong partnerships, showcasing your communication and negotiation skills.
✨Demonstrate Data-Driven Decision Making
Familiarise yourself with how to use insight and performance data to inform marketing strategies. Be ready to discuss how you've used data to optimise campaigns in the past, and how you would apply this approach to enhance LW Theatres' marketing efforts.
