At a Glance
- Tasks: Lead high-impact marketing campaigns for LW Theatres and resident shows.
- Company: Join a vibrant team at LW Theatres, where creativity meets culture.
- Benefits: Competitive salary, flexible working options, and a supportive environment.
- Other info: Diversity and inclusion are at our core; we celebrate all backgrounds.
- Why this job: Make a real impact in the live entertainment industry and grow your career.
- Qualifications: Experience in senior marketing roles, especially in fast-paced consumer sectors.
The predicted salary is between 50000 - 60000 £ per year.
We are excited to be recruiting for a Senior Marketing Manager – Resident Shows and Brand. Reporting to the Head of Audience Development, this role will deliver the marketing for the LW Theatres brand and our resident shows, with high-impact campaigns that build audiences, drive ticket sales and revenue, and amplify the brand through commercial and partnership marketing.
The Senior Marketing Manager will lead end-to-end campaign strategy and positioning, aligning venues and stakeholders to deliver seamless, joined-up activity.
What you’ll be doing…
- Drive commercial and brand objectives, optimise targeting, creative, and campaign reporting for ticket sales and audience growth.
- Define and implement LW Theatres' brand objectives and strategies for amplification.
- Lead campaign strategy, planning, and delivery, ensuring alignment with commercial objectives.
- Manage LW Theatres venue client relationships (producers and partners) as the main point of contact for marketing resident shows.
- Line-manage and develop the Marketing Executive providing coaching, prioritisation, and clear direction.
- Coordinate digital, partnerships, media and creative to deliver integrated campaigns including management of in-venue marketing assets.
- Oversee measurement and reporting for internal and client stakeholders; interrogate results and turn into actions.
- Manage budgets and billing, with proactive forecasting and insight-led optimisation.
- Lead organic social planning and community management with support from the Marketing Executive; own requirements for commercial/partnership marketing while working closely with the Digital Platforms Manager.
- Lead B2B implementation, including groups marketing, in collaboration with LW Tickets activity.
Key KPIs for the role include:
- Ticket sales and revenue performance.
- Campaign reach, awareness, and audience growth.
- Client satisfaction and retention.
- Brand engagement across key channels.
- Campaign ROI and budget efficiency.
What we need from you…
- Previous experience in a senior marketing role, ideally within live entertainment, ticketed events, arts, culture, hospitality or similarly fast-paced consumer-facing sectors.
- A strong track record of leading integrated campaigns that deliver measurable commercial results, alongside experience managing stakeholder and client relationships, budgets, reporting and cross-functional delivery.
- A background in brand marketing, audience growth and campaign planning is highly desirable, as is previous line management or mentoring experience.
- Confident using insight and performance data to deliver strategy, optimise activity and communicate recommendations clearly to both internal teams and external partners.
Salary: To be discussed on application. Please advise salary expectations.
Deadline for applications: 3rd June 2026
Diversity & Inclusion
At LW Theatres, we pride ourselves on being a family of individuals and actively welcome applicants from all backgrounds – it’s one of our core values and we believe celebrating our differences is key to success. At the heart of our Company is a culture of inclusion where everyone feels seen and heard and can be themselves at work. Regardless of your background, all we ask is that you have the skills and experience required and the desire to succeed. In return, we pledge to ensure that our selection process is both transparent and fair. We are also open to discussing opportunities to work flexibly.
This role may close early if a sufficient number of applications are received.
Senior Marketing Manager in London employer: LW Theatres
At LW Theatres, we are committed to fostering a vibrant and inclusive work environment where creativity thrives and every team member is valued. As a Senior Marketing Manager, you will have the opportunity to lead impactful campaigns that not only drive ticket sales but also enhance your professional growth through mentorship and collaboration with diverse stakeholders. Our culture prioritises flexibility and celebrates individuality, making it an excellent place for those seeking meaningful and rewarding employment in the heart of the entertainment industry.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Manager in London
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help land that dream job.
✨Show Off Your Skills
When you get the chance to chat with potential employers, make sure to highlight your past successes. Share specific examples of campaigns you've led that drove ticket sales or audience growth. We want to see how you can bring that magic to our team!
✨Be Ready for the Interview
Prepare for common interview questions, but also think about how you can demonstrate your understanding of our brand and its objectives. We love candidates who come in with ideas on how to amplify our marketing efforts and engage audiences effectively.
✨Apply Through Our Website
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we’re always looking for passionate individuals who are excited about joining our family at LW Theatres.
We think you need these skills to ace Senior Marketing Manager in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Senior Marketing Manager role. Highlight your experience in leading integrated campaigns and managing client relationships, as these are key for us. Use specific examples that showcase your achievements in ticket sales and audience growth.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Tell us why you're passionate about marketing in the live entertainment sector and how your background aligns with our brand objectives. Be sure to mention any relevant experience in arts or culture, as it’ll resonate with us.
Showcase Your Data Skills:We love data-driven decision-making! In your application, highlight your ability to use insight and performance data to optimise campaigns. Share examples of how you've turned data into actionable strategies that led to measurable results.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team at LW Theatres!
How to prepare for a job interview at LW Theatres
✨Know Your Brand Inside Out
Before the interview, dive deep into LW Theatres' brand and its resident shows. Understand their unique selling points, recent campaigns, and audience demographics. This knowledge will help you demonstrate how your experience aligns with their brand objectives and how you can contribute to their marketing strategies.
✨Showcase Your Campaign Successes
Prepare specific examples of integrated campaigns you've led that resulted in measurable commercial success. Be ready to discuss the strategies you implemented, the challenges you faced, and how you optimised performance based on data insights. This will highlight your ability to drive ticket sales and audience growth.
✨Engage with Stakeholder Management
Since managing client relationships is key for this role, think of instances where you've successfully collaborated with stakeholders. Share how you maintained communication, aligned objectives, and ensured satisfaction. This will show your capability in handling partnerships effectively.
✨Be Ready to Discuss Budget Management
Brush up on your experience with budget management and billing processes. Be prepared to discuss how you've forecasted budgets, optimised spending, and reported on ROI in previous roles. This will demonstrate your financial acumen and ability to manage resources efficiently.
