Brand Marketing & Comms Manager - Brand & Franchise

LW Entertainment (LWE) is an entertainment company with musical theatre at its heart. Founded in 1977, we exist to represent, manage, and licence the work of the most commercially successful composer of all time, Andrew Lloyd Webber. We oversee the portfolio of brands under Andrew Lloyd Webber (ALW) Musicals and collaborate with best-in-class partners to extend into traditional and non-traditional entertainment mediums, reaching existing and new audiences all around the world.

The Brand & Franchise Development Team works in close collaboration across the business and with external partners worldwide to drive the evolution and extension of brands within the Andrew Lloyd Webber Musicals portfolio. Their role encompasses devising brand and marketing strategies that reach and connect with global audiences while inspiring the next generation of fans through direct-to-consumer platforms, communications, and targeted campaigns. The team manages strategic brand partnerships and oversees comprehensive asset management to ensure consistent brand identity across all markets. Beyond marketing and audience development, the department is also responsible for protecting and enhancing the values and identity of Andrew Lloyd Webber's brands, ensuring that all extensions maintain the artistic integrity and commercial strength of the original works. The team's ambition is to ensure sustainable brand growth, while preserving the distinctive character that makes each Andrew Lloyd Webber musical resonate with diverse, multi-generational audiences worldwide.

The Brand Marketing & Comms Manager will be an experienced and motivated brand marketeer and comms expert, who loves entertainment, thrives in a fast-paced environment and is passionate about building and developing brands, and fuelling fandom. In this role you will support the Head of Marketing and the wider team and business by managing the brand and franchise portfolio of ALW Musicals, acting as brand guardian and becoming a trusted go-to for the team, business departments, and our global partners. You will help to coordinate and oversee brand and franchise activity on a global scale, and support partners with campaign planning, and creative development and execution, ensuring our brand values and strategies are always aligned.

You will have experience in brand marketing and comms / PR, and will be comfortable working with agencies and competent at managing multiple stakeholders in a fast-paced entertainment environment. You will work to a global remit and apply a global lens to the development and management of our brands and franchises, and respective marketing and comms activity. This role requires someone who’s not afraid to roll their sleeves up and get stuck in when required, but is adept at developing and managing processes, and using project management tools to coordinate and plan activity, to ensure expectations and deadlines are met. As such, you will be highly motivated, organised and a great communicator, who enjoys working with people and as part of a team, but is also comfortable taking initiative, and working independently too.

Core responsibilities:

• Act as a brand guardian for the ALW Musicals portfolio of brands and franchises across Theatrical & Live, Film & TV, Themed Entertainment, Consumer Products, Music and Publishing, supported by the Head of Marketing, and working closely with the Marketing & Comms Executive.
• Key marketing and comms contact across all franchise projects for the Andrew Lloyd Webber Musicals portfolio of brands. Responsible for managing creative and campaign development and approvals, working closely with respective departments and global partners.
• Initiates and develops brand marketing strategies and campaigns to deliver against the relevant franchise plans, as set out by the Brand & Franchise Development Director.
• Works closely with Comms Director to ensure alignment of messaging and that key marketing and franchise activity is supported at a trade and consumer level respectively.
• Manage the development and up-keep of brand decks, guidelines and toolkits, and key brand assets, working closely with the Head of Marketing and Brand & Content Asset Manager, and agency resource where relevant.
• Manage key projects and partnerships as instructed by the Head of Marketing, in alignment with the global franchise plans, ensuring consistency across creative and brand development, across all aspects of campaigns and materials.
• Support Business Development/Commercial teams with brand and pitch decks and materials as required, to support the acquisition of new partners and deals.
• Work closely with the Head of Direct to Audience and the Social Media Manager to support the development of digital communities and the integration of our owned and operated platforms into partner and brand marketing plans.
• Support the Brand & Franchise Development Director and the Head of Marketing (and commercial teams where relevant) with the identification and management of partnerships and promotions, and respective marketing activity.
• Develop and manage key stakeholder relationships, internally and externally, across our global markets.

About You:

• 3+ years experience in a similar role
• Experience developing and / or managing and marketing brands, in a multi-faceted entertainment franchise, global experience is ideal.
• Strong communication skills, confident working with multiple stakeholders
• Able to multi-task with ease, and prioritise accordingly, to deliver against tight deadlines.
• Able to think and plan proactively, and take initiative, using relevant tools and materials to support where required.
• You have a growth mindset: we work in a fast-paced environment, and are looking for someone who is adaptable, un-flappable and has the tenacity to overcome challenges, and the passion to succeed – and bring others on that journey with them.
• You are a team-player: We are a small, family-run business, with big ambitions, we succeed through collaboration, so it’s important you’re a team player, and a great communicator.